{"id":46,"date":"2019-04-18T12:05:10","date_gmt":"2019-04-18T12:05:10","guid":{"rendered":"https:\/\/selectednews.info\/mx\/que-es-un-chat-bot-para-que-sirve-y-como-instalarlo\/"},"modified":"2019-09-03T15:53:40","modified_gmt":"2019-09-03T15:53:40","slug":"que-es-un-chat-bot-para-que-sirve-y-como-instalarlo","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/que-es-un-chat-bot-para-que-sirve-y-como-instalarlo\/","title":{"rendered":"\u00bfQu\u00e9 es un chat bot, para qu\u00e9 sirve y c\u00f3mo instalarlo?"},"content":{"rendered":"<p>[ad_1]<\/p>\n<div>\n<p style=\"text-align: justify;\">Desde al a\u00f1o 2016 se comenzaron a utilizar los chatbots por las grandes marcas pero ahora est\u00e1n disponibles por todas las empresarios o emprendedores de forma gratuita (con las t\u00edpicas restricciones) o pagando muy poco con tarifas mensuales. Esta nueva herramienta est\u00e1 comenzando a transformar la forma en la que interactuamos con nuestra audiencia a trav\u00e9s de Messenger. Pero sin m\u00e1s pre\u00e1mbulo te explico de qu\u00e9 trata todo esto.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfQu\u00e9 es un BOT de Facebook?<\/strong><\/p>\n<p style=\"text-align: justify;\">Un chatbox en Facebook es un software de inteligencia artificial que permite automatizar respuestas para simular una conversaci\u00f3n real en Messenger reduciendo el tiempo de respuesta y logrando conseguir distintos objetivos de comunicaci\u00f3n con la audiencia y por supuesto, m\u00e1s ventas.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfPara qu\u00e9 sirve un chatbot?<\/strong><\/p>\n<p style=\"text-align: justify;\">Las bondades de este sistema a\u00fan siguen descubri\u00e9ndose porque d\u00eda con d\u00eda se desarrollan nuevas funcionalidades pero algunos usos que puede brindarte esta herramienta son los siguientes:<\/p>\n<p style=\"text-align: justify;\">\u2013 Mejorar el servicio al cliente y los tiempos de respuesta \u2013 Responder a las preguntas m\u00e1s frecuentes \u2013 Aumentar tr\u00e1fico a tus medios digitales (sitio web, apps, blog, etc.) \u2013 Segmentar a tu audiencia a trav\u00e9s de etiquetas \u2013 Integraci\u00f3n con los anuncios de Facebook \u2013 Soporte de ventas<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfC\u00f3mo consigo un chatbot?<\/strong><\/p>\n<p style=\"text-align: justify;\">Para instalarlo se necesita adquirir o contratar el servicio con un proveedor de esta herramienta. Cada d\u00eda surgen m\u00e1s opciones, las siguientes son algunas que yo te recomiendo:<\/p>\n<p style=\"text-align: justify;\">\u2022 https:\/\/whatshelp.io\/ \u2022 https:\/\/chatfuel.com\/ \u2022 https:\/\/manychat.com \u2022 https:\/\/botsify.com \u2022 https:\/\/chattypeople.com \u2022 http:\/\/chatbox.com\/<\/p>\n<p style=\"text-align: justify;\"><strong>Formas de usarlo<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>1. Mensajes de bienvenida<\/strong><\/p>\n<p style=\"text-align: justify;\">Puedes personalizar un comentario de bienvenida para recibir a los usuarios en tu messenger y dirigirlos a la informaci\u00f3n m\u00e1s relevante de tu negocio.<\/p>\n<p style=\"text-align: justify;\"><strong>2. Chat en tu p\u00e1gina web<\/strong><\/p>\n<p style=\"text-align: justify;\">Comienza una conversaci\u00f3n con los visitantes a tu sitio web desde Facebook Messeger<\/p>\n<p style=\"text-align: justify;\"><strong>3. Respuestas autom\u00e1ticas en tus publicaciones<\/strong><\/p>\n<p style=\"text-align: justify;\">Configura un mensaje autom\u00e1tico para las personas que comentan alguna publicaci\u00f3n en tu muro. Mira como lo hicimos nosotros en nuestro perfil de eMarketing Week<\/p>\n<p style=\"text-align: justify;\"><strong>4. Regalos descargables<\/strong><\/p>\n<p style=\"text-align: justify;\">Anima a tu visitantes a que se comuniquen contigo v\u00eda Messenger para obtener una sorpresa descargable.<\/p>\n<p style=\"text-align: justify;\"><strong>5. Difusi\u00f3n de contenido<\/strong><\/p>\n<p style=\"text-align: justify;\">Mantente en comunicaci\u00f3n con tu audiencia inform\u00e1ndoles de nuevos art\u00edculos, ofertas, promociones o&nbsp;simplemente felicitarlos por algunas festividad.<\/p>\n<p style=\"text-align: justify;\">\u00bfTe gustar\u00eda aprender m\u00e1s sobre los chatbox? D\u00e9janos un mensaje, tenemos varios cursos presenciales y virtuales donde ense\u00f1amos a profundidad como usar esta estrategia de marketing y c\u00f3mo implementarla.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.digitaria.com.mx\/que-es-un-chat-box-para-que-sirve-y-como-instalarlo\/\">Source link <\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Desde al a\u00f1o 2016 se comenzaron a utilizar los chatbots por las grandes marcas pero ahora est\u00e1n disponibles por todas las empresarios o emprendedores de forma gratuita (con las t\u00edpicas restricciones) o pagando muy poco con tarifas mensuales. Esta nueva herramienta est\u00e1 comenzando a transformar la forma en la que interactuamos con nuestra audiencia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un chat bot, para qu\u00e9 sirve y c\u00f3mo instalarlo? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/que-es-un-chat-bot-para-que-sirve-y-como-instalarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un chat bot, para qu\u00e9 sirve y c\u00f3mo instalarlo? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Desde al a\u00f1o 2016 se comenzaron a utilizar los chatbots por las grandes marcas pero ahora est\u00e1n disponibles por todas las empresarios o emprendedores de forma gratuita (con las t\u00edpicas restricciones) o pagando muy poco con tarifas mensuales. 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