[email\u00a0protected]<\/span><\/p>\n\nEn un entorno de menores ventas de autom\u00f3viles, Mazda ha incrementado sus ventas debido a una mayor disposici\u00f3n de inventario de los modelos Mazda 2 y Mazda 3 y al esquema de autofinanciamiento.<\/p>\n
\nDe enero a abril, la compa\u00f1\u00eda increment\u00f3 17% sus ventas en el mercado mexicano, al colocar 20 mil 487 unidades, cuando la ventas totales de la industria llevan una ca\u00edda acumulada de 4%.<\/p>\n
\nMiguel Barbeyto, presidente de Mazda de M\u00e9xico, atribuy\u00f3 el buen desempe\u00f1o de la marca a que en el mismo periodo del a\u00f1o pasado no estaba disponible el Mazda 2 sed\u00e1n y a que fue hasta diciembre cuando lleg\u00f3 el nuevo Mazda 3.<\/p>\n
\n\u201cEs un a\u00f1o muy retador por todo lo que est\u00e1 pasando, no nada m\u00e1s en M\u00e9xico sino en el mundo.<\/p>\n
\n\u201cEs un tema de tipo de cambio, de tasas de inter\u00e9s, de inflaci\u00f3n. Estamos pronosticando que la industria va a caer 5% comparado con el a\u00f1o pasado, para quedar en un mill\u00f3n 300 mil unidades\u201d, explic\u00f3.<\/p>\n
\nLa meta de Mazda este a\u00f1o es mantener la misma participaci\u00f3n de mercado del a\u00f1o pasado, es decir, 4.3%, independientemente de si las ventas de autos suben o bajan.<\/p>\n
\nActualmente, 50% de las ventas totales de Mazda son autos y 50% son camionetas, pero debido a que \u00e9stas son las que m\u00e1s demanda tienen en este momento en el mercado, a finales de a\u00f1o llegar\u00e1 la nueva CX-30, una SUV que se ubica en tama\u00f1o entre la CX-3 y la CX-5, pero con m\u00e1s estilo.<\/p>\n
\nLa compa\u00f1\u00eda estima terminar el a\u00f1o con 80% de la red de distribuidores con una nueva imagen.<\/p>\n
\n\u201cEstamos planeando muy bien, con inventarios bastante moderados y vamos a seguir posicionando la marca en un buen nivel. No nos confiamos, seguimos trabajando fuerte\u201d, agreg\u00f3 Barbeyto.<\/p>\n
\nEl modelo. Desde hace cinco a\u00f1os, los distribuidores de Mazda crearon la compa\u00f1\u00eda Autofinanciamiento Mazda para impulsar las ventas mediante este esquema de compra, pero como hab\u00eda poca disponibilidad de Mazda 2 y Mazda 3 colocaban muy pocas unidades.<\/p>\n
\nHasta mediados del a\u00f1o pasado comenzaron a venderse m\u00e1s veh\u00edculos Mazda bajo este esquema.<\/p>\n
\nDe enero a abril, Autofinanciamiento Mazda coloc\u00f3 76 unidades, 204% m\u00e1s respecto al mismo periodo del a\u00f1o anterior.<\/p>\n
\nEn el autofinanciamiento se re\u00fane a un grupo de compradores, todos aportan la misma mensualidad, sin pagar enganche, y el auto se va asignando conforme a un sorteo.<\/p>\n
\nGuillermo Rosales, director general adjunto de la Asociaci\u00f3n Mexicana de Distribuidores de Automotores, dijo que distribuidores recurren a ese esquema para colocar veh\u00edculos entre la poblaci\u00f3n que no tiene ahorros para un enganche.<\/p>\n<\/div>\n
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