[email\u00a0protected]<\/span><\/em><\/p>\n\nEl 73% de los consumidores mexicanos que hacen compras por internet no conocen el Hot Sale, iniciativa de descuentos en comercio electr\u00f3nico que se realiza del 27 al 31 de mayo.<\/p>\n
\nLas empresas detallistas o retailers de moda, hogar y electr\u00f3nica son los m\u00e1s consultados durante este programa de descuentos, seg\u00fan una encuesta de la plataforma Ofertia.<\/p>\n
\n\u201cM\u00e1s de la mitad de los mexicanos [74%] est\u00e1 interesado en las compras online, ya que dicen haber realizado adquisiciones por este medio o tener intenci\u00f3n de hacerlo\u201d, detalla.<\/p>\n
\nEl 69% de los mexicanos que realiza compras por internet lo hace como m\u00e1ximo una vez por mes y 31% restante hace hasta tres o m\u00e1s compras por este medio, precisa.<\/p>\n
\n\u201cDe los encuestados que no compran online, la mayor\u00eda [72%] no lo hace porque prefiere ir a la tienda f\u00edsica, mientras que 14% dice no estar familiarizado, 9% siente desconfianza y por \u00faltimo a 5% no le gusta realizar compras de este tipo\u201d, indica.<\/p>\n
\nLa investigaci\u00f3n a\u00f1ade que la tarjeta de d\u00e9bito o cr\u00e9dito es la forma de pago preferida por 79% de los mexicanos al realizar compras online, mientras que 21% lo hace por medio de dep\u00f3sito bancario.<\/p>\n
\n\u201cLa mayor\u00eda est\u00e1 familiarizado con el Hot Sale si cree que hay descuentos; 47% de los encuestados dice que s\u00ed hay muchas ofertas, mientras 38% comenta que buscando s\u00ed las hay, por \u00faltimo, 15% dice no encontrar buenas oportunidades de descuentos\u201d.<\/p>\n
\nLa firma de soluciones Tiendeo reporta que dentro de las b\u00fasquedas m\u00e1s activas en la plataforma durante el periodo de Hot Sale se encuentran las categor\u00edas ropa y calzado, hogar y muebles, inform\u00e1tica y electr\u00f3nica.<\/p>\n
\nPara que una empresa o marca logre alcanzar sus objetivos de venta en el Hot Sale, Facebook lanza algunas recomendaciones considerando que la red social tiene 89 millones de usuarios en el pa\u00eds. \u201cFacebook se ha convertido en un aliado natural para los negocios, a trav\u00e9s del cual pueden llegar a la palma de la mano de los consumidores en cualquier momento y lugar\u201d, informa.<\/p>\n<\/div>\n
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