{"id":5657,"date":"2019-09-09T15:02:51","date_gmt":"2019-09-09T12:02:51","guid":{"rendered":"https:\/\/selectednews.info\/pl\/wizerunek-marki-w-branzy-b2b\/"},"modified":"2019-09-09T15:02:52","modified_gmt":"2019-09-09T12:02:52","slug":"wizerunek-marki-w-branzy-b2b","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pl\/wizerunek-marki-w-branzy-b2b\/","title":{"rendered":"Wizerunek marki w bran\u017cy B2B"},"content":{"rendered":"<p>Przez ca\u0142e lata w \u015bwiecie marketingu i komunikacji funkcjonowa\u0142 podzia\u0142 na firmy z ofert\u0105 dla klient\u00f3w indywidualnych (B2C) i biznesowych (B2B). Te drugie raczej nie musia\u0142y b\u0142yszcze\u0107 kreatywno\u015bci\u0105 ani tworzy\u0107 porywaj\u0105cej narracji o swoich produktach i us\u0142ugach. Komunikacja B2B kojarzy\u0142a si\u0119 z niskim stopniem personalizacji i zawieraniem szybkich kontrakt\u00f3w, a nie z budowaniem d\u0142ugoterminowych relacji. &#8230; Continued<\/p>\n<p>The post Wizerunek marki w bran\u017cy B2B appeared first on Marketer+ przewodnik po marketingu.<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/marketerplus.pl\/teksty\/artykul-z-wydania-drukowanego\/wizerunek-marki-w-branzy-b2b\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Przez ca\u0142e lata w \u015bwiecie marketingu i komunikacji funkcjonowa\u0142 podzia\u0142 na firmy z ofert\u0105 dla klient\u00f3w indywidualnych (B2C) i biznesowych (B2B). Te drugie raczej nie musia\u0142y b\u0142yszcze\u0107 kreatywno\u015bci\u0105 ani tworzy\u0107 porywaj\u0105cej narracji o swoich produktach i us\u0142ugach. Komunikacja B2B kojarzy\u0142a si\u0119 z niskim stopniem personalizacji i zawieraniem szybkich kontrakt\u00f3w, a nie z budowaniem d\u0142ugoterminowych relacji. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendy-marketingu-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wizerunek marki w bran\u017cy B2B - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pl\/wizerunek-marki-w-branzy-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wizerunek marki w bran\u017cy B2B - Selected News\" \/>\n<meta property=\"og:description\" content=\"Przez ca\u0142e lata w \u015bwiecie marketingu i komunikacji funkcjonowa\u0142 podzia\u0142 na firmy z ofert\u0105 dla klient\u00f3w indywidualnych (B2C) i biznesowych (B2B). 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