{"id":41,"date":"2019-04-13T15:10:15","date_gmt":"2019-04-13T12:10:15","guid":{"rendered":"https:\/\/selectednews.info\/pt\/como-maximizar-o-marketing-das-redes-sociais\/"},"modified":"2019-04-13T15:10:16","modified_gmt":"2019-04-13T12:10:16","slug":"como-maximizar-o-marketing-das-redes-sociais","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/como-maximizar-o-marketing-das-redes-sociais\/","title":{"rendered":"Como maximizar o marketing das redes sociais?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>As redes sociais fazem, hoje, parte do nosso quotidiano. E at\u00e9 os utilizadores menos ass\u00edduos reconhecem a imensid\u00e3o do conte\u00fado a\u00ed partilhado. Considerando a import\u00e2ncia e o crescimento das redes sociais na era digital, as marcas e as empresas recorrem cada vez mais a estas plataformas para divulga\u00e7\u00e3o de produtos e servi\u00e7os.<span id=\"more-2133\"\/><\/p>\n<p>As redes sociais t\u00eam assumido uma import\u00e2ncia de tal dimens\u00e3o que <strong>muitas empresas j\u00e1 utilizam exclusivamente o Instagram e\/ou Facebook <\/strong>para pr\u00e1ticas comerciais e de<em> marketing<\/em>. <strong>Outras v\u00e3o mais al\u00e9m e recorrem a <em>influencers<\/em> <\/strong>para a\u00e7\u00f5es de divulga\u00e7\u00e3o, publicidade e aumento da carteira de clientes.<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2138 size-full\" src=\"https:\/\/selectednews.info\/pt\/wp-content\/uploads\/sites\/2\/2019\/04\/Como-maximizar-o-marketing-das-redes-sociais.png\" alt=\"\" width=\"680\" height=\"356\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h2>O que \u00e9 o <em>marketing<\/em> das redes sociais?<\/h2>\n<\/li>\n<\/ul>\n<p>O uso das redes sociais representa a tend\u00eancia com mais crescimento na hist\u00f3ria da tecnologia, superior ao da pr\u00f3pria Internet, na altura do seu lan\u00e7amento. Com mais mil milh\u00f5es de utilizadores em todo o mundo, <strong>as redes sociais s\u00e3o o lugar perfeito para cativar audi\u00eancia<\/strong> e, como tal, s\u00e3o uma prioridade comercial para muitas organiza\u00e7\u00f5es.<\/p>\n<p>Resumidamente, o <em>marketing<\/em> das redes sociais \u00e9 o processo de cria\u00e7\u00e3o de conte\u00fado, ajustado ao contexto de determinada plataforma social, capaz de gerar envolvimento e partilha pelos utilizadores e p\u00fablico-alvo. O <em>marketing<\/em> das redes sociais assume-se, assim, como uma estrat\u00e9gia de <em>marketing<\/em> digital preparada para a plataforma social na qual se atua.<\/p>\n<p>\u00a0<\/p>\n<h2>Isto significa que a empresa precisa de adequar as suas t\u00e1ticas de <em>marketing<\/em> aos diferentes canais.<\/h2>\n<p>\u00a0<\/p>\n<p>A forma como se comunica e promove determinado produto, servi\u00e7o ou <em>website<\/em> no Instagram n\u00e3o deve ser id\u00eantica \u00e0 forma de atua\u00e7\u00e3o no Facebook.<\/p>\n<p>O <em>marketing<\/em> das redes sociais tem sido apontado como uma estrat\u00e9gia eficaz na obten\u00e7\u00e3o dos resultados desejados, incluindo aumento dos n\u00edveis de ROI (retorno do investimento).<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h2>Marketing via<em> influencers<\/em><\/h2>\n<\/li>\n<\/ul>\n<p>Os <em>influencers<\/em> s\u00e3o personalidades reconhecidas publicamente nas redes sociais, com elevado n\u00famero de seguidores e volume de intera\u00e7\u00e3o nas suas publica\u00e7\u00f5es. \u00c9 prov\u00e1vel que acompanhe publica\u00e7\u00f5es de determinada pessoa que n\u00e3o conhece pessoalmente, mas cuja popularidade conduziu ao seu interesse.<\/p>\n<p>Com frequ\u00eancia, <strong>as marcas associam-se a <em>influencers<\/em> para fins publicit\u00e1rios<\/strong>. O seu surgimento e o aumento da sua popularidade representam tend\u00eancias em crescimento. Em especial no Instagram, mas com presen\u00e7a em qualquer outra rede social.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h2>Estrat\u00e9gia de <em>marketing<\/em> via redes sociais<\/h2>\n<\/li>\n<\/ul>\n<p>Uma abordagem de <em>marketing<\/em> estrat\u00e9gica, focada na cria\u00e7\u00e3o e distribui\u00e7\u00e3o de valor, capaz de atrair e reter uma audi\u00eancia previamente definida, \u00e9 importante para qualquer empresa.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Os passos seguintes resumem como o pode conseguir:<\/strong><\/p>\n<ul>\n<li><strong>Defina objetivos:<\/strong> Pense em grande mas comece pelo b\u00e1sico e pense nos procedimentos necess\u00e1rios. Para atingir o seu objetivo precisa de aumentar o n\u00edvel de reten\u00e7\u00e3o dos clientes?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Conhe\u00e7a o seu p\u00fablico-alvo:<\/strong> N\u00e3o se limite a dados demogr\u00e1ficos. Entenda quem \u00e9 a sua <em>buyer persona<\/em>, isto \u00e9, a figura que tipifica a sua audi\u00eancia. Como \u00e9 o seu dia-a-dia e quais s\u00e3o as suas prefer\u00eancias de consumo.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Redes sociais:<\/strong> Defina qual a plataforma mais indicada para chegar at\u00e9 \u00e0 <em>buyer persona<\/em>, e qual o tipo de conte\u00fado que capta a sua aten\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>M\u00e9tricas e testes:<\/strong> Defina m\u00e9tricas e indicadores capazes de quantificar e qualificar os resultados obtidos. Para o efeito, esteja atento ao posicionamento da empresa nas redes sociais e como a sua audi\u00eancia se comporta.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Segundo dados publicados pela plataforma Hubspot, 79% dos utilizadores <em>online<\/em> usam o Facebook, e o Instagram atingiu mil milh\u00f5es de utilizadores em junho\/2018. Com base nesta informa\u00e7\u00e3o, facilmente conclu\u00edmos que as redes sociais s\u00e3o uma oportunidade de neg\u00f3cio.<\/p>\n<p><strong>Utilizando a estrat\u00e9gia adequada, \u00e9 poss\u00edvel aumentar o reconhecimento da marca, bem como n\u00edveis de rendimento, via redes sociais.<\/strong><\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketing-vendas.pt\/2019\/03\/14\/como-maximizar-o-marketing-das-redes-sociais\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] As redes sociais fazem, hoje, parte do nosso quotidiano. E at\u00e9 os utilizadores menos ass\u00edduos reconhecem a imensid\u00e3o do conte\u00fado a\u00ed partilhado. Considerando a import\u00e2ncia e o crescimento das redes sociais na era digital, as marcas e as empresas recorrem cada vez mais a estas plataformas para divulga\u00e7\u00e3o de produtos e servi\u00e7os. As redes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como maximizar o marketing das redes sociais? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/como-maximizar-o-marketing-das-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como maximizar o marketing das redes sociais? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] As redes sociais fazem, hoje, parte do nosso quotidiano. 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