{"id":51,"date":"2019-04-13T21:13:59","date_gmt":"2019-04-13T18:13:59","guid":{"rendered":"https:\/\/selectednews.info\/pt\/a-importancia-do-storytelling-na-geracao-de-conteudos\/"},"modified":"2019-04-13T21:13:59","modified_gmt":"2019-04-13T18:13:59","slug":"a-importancia-do-storytelling-na-geracao-de-conteudos","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/a-importancia-do-storytelling-na-geracao-de-conteudos\/","title":{"rendered":"A import\u00e2ncia do storytelling na gera\u00e7\u00e3o de conte\u00fados"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Desde crian\u00e7as que nos contam est\u00f3rias. Est\u00f3rias de embalar, est\u00f3rias de encantar, est\u00f3rias de assustar\u2026 Enfim, todo um sem n\u00famero de est\u00f3rias, para os mais diversos efeitos. Na maior parte das vezes, as crian\u00e7as, a quem s\u00e3o contadas essas est\u00f3rias (alvos dessa narrativa), tendem a identificar-se com alguma das <em>personas<\/em> (personagens) apresentadas na narrativa, potenciando assim a sua imagina\u00e7\u00e3o e criatividade, com base em emo\u00e7\u00f5es que essas est\u00f3rias lhes provocam.\u00a0<span id=\"more-2282\"\/><\/p>\n<p>Mesmo em adultos, ao assistirmos a filmes e\/ou s\u00e9ries, etc., tendemos a identificar-nos (mais ou menos) com as narrativas a\u00ed apresentadas.<\/p>\n<h2>\u00c9 pr\u00f3prio do ser humano fazer associa\u00e7\u00f5es com o semelhante!<\/h2>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2285 size-full\" src=\"https:\/\/static.marketing-vendas.pt\/wp-content\/uploads\/2019\/02\/04174212\/A-importa%CC%82ncia-do-Storytelling-na-gerac%CC%A7a%CC%83o-de-conteu%CC%81dos-conteudo.png\" alt=\"\" width=\"680\" height=\"356\"  data-lazy-\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2285 size-full\" src=\"https:\/\/static.marketing-vendas.pt\/wp-content\/uploads\/2019\/02\/04174212\/A-importa%CC%82ncia-do-Storytelling-na-gerac%CC%A7a%CC%83o-de-conteu%CC%81dos-conteudo.png\" alt=\"\" width=\"680\" height=\"356\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p>Na sociedade atual, cada vez mais dominada pelas redes sociais, assistimos ao desenvolvimento de grupos sociais, tribos urbanas (seja de perten\u00e7a ou at\u00e9 mesmo de aspira\u00e7\u00e3o), com identidade e c\u00f3digos pr\u00f3prios. Tend\u00eancia cada vez mais verificada, quer do ponto de vista social, como at\u00e9 mesmo pol\u00edtico. O que por vezes poder\u00e1 ter um grande impacto nas marcas, sobretudo aquelas que t\u00eam uma preocupa\u00e7\u00e3o com o <em>Marketing<\/em> Socialmente Respons\u00e1vel.<\/p>\n<p>A presente era digital, onde a informa\u00e7\u00e3o (boa e m\u00e1) \u00e9 difundida com uma rapidez nunca antes vista, permite \u00e0s marcas uma comunica\u00e7\u00e3o constante com os seus p\u00fablicos-alvo.<\/p>\n<p>\u00a0<\/p>\n<h2>Por\u00e9m, ser\u00e1 essa comunica\u00e7\u00e3o verdadeiramente eficaz?<\/h2>\n<p>\u00a0<\/p>\n<p>Na gera\u00e7\u00e3o de conte\u00fados, por parte das marcas, \u00e9 fundamental a aplicabilidade do modelo <strong>AIDMA<\/strong> (despertar a <strong>A<\/strong>\u00e7\u00e3o; suscitar o <strong>I<\/strong>nteresse; provocar o <strong>D<\/strong>esejo; permitir a <strong>M<\/strong>emoriza\u00e7\u00e3o; desencadear a <strong>A<\/strong>\u00e7\u00e3o), por\u00e9m se a est\u00f3ria apresentada pela marca n\u00e3o conseguir que o seu p\u00fablico-alvo, de alguma forma, se identifique com a narrativa, dificilmente ser\u00e1 verdadeiramente impactante. No limite, todo o investimento que uma marca possa fazer, na cria\u00e7\u00e3o e desenvolvimento de determinado conte\u00fado, poder\u00e1 n\u00e3o ter o retorno desej\u00e1vel.<\/p>\n<p>O s<em>torytelling<\/em>, \u00e9 cada vez mais uma ferramenta important\u00edssima, para impactar os p\u00fablicos-alvo das marcas. <strong>Um bom <em>story<\/em> com um bom <em>telling<\/em> (o que nem sempre acontece), \u00e9 meio caminho andando para que as marcas captem a aten\u00e7\u00e3o dos consumidores.<\/strong> Como anteriormente referido, tendemos a identificarmo-nos com est\u00f3rias que nos \u201ctoquem\u201d.<\/p>\n<p>Cada vez mais, o consumidor atual valoriza conte\u00fados (ou an\u00fancios) com pessoas reais e est\u00f3rias do quotidiano, com est\u00f3rias com as quais ele pr\u00f3prio se identifica, e \u00e9 fulcral que toque o lado emocional dos consumidores.<\/p>\n<p>Assim, <strong>as marcas ao desenvolverem conte\u00fados, com base em s<em>torytellings<\/em> marcantes, e aliados aos modelos de <em>Marketing<\/em> Relacional (apresentado no artigo anterior), impactar\u00e3o os seus p\u00fablicos-alvo<\/strong>, atrav\u00e9s de emo\u00e7\u00f5es, criando assim associa\u00e7\u00f5es de ideias, associa\u00e7\u00f5es de valores que as pr\u00f3prias marcas representam, por parte dos consumidores, e seguramente tornar-se-\u00e3o, <em>Top of Mind<\/em> dos seus p\u00fablicos-alvo.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketing-vendas.pt\/2019\/02\/14\/a-importancia-do-storytelling-na-geracao-de-conteudos\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Desde crian\u00e7as que nos contam est\u00f3rias. Est\u00f3rias de embalar, est\u00f3rias de encantar, est\u00f3rias de assustar\u2026 Enfim, todo um sem n\u00famero de est\u00f3rias, para os mais diversos efeitos. Na maior parte das vezes, as crian\u00e7as, a quem s\u00e3o contadas essas est\u00f3rias (alvos dessa narrativa), tendem a identificar-se com alguma das personas (personagens) apresentadas na narrativa, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia do storytelling na gera\u00e7\u00e3o de conte\u00fados - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/a-importancia-do-storytelling-na-geracao-de-conteudos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia do storytelling na gera\u00e7\u00e3o de conte\u00fados - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Desde crian\u00e7as que nos contam est\u00f3rias. 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