{"id":5417,"date":"2020-08-14T06:26:45","date_gmt":"2020-08-14T03:26:45","guid":{"rendered":"https:\/\/selectednews.info\/pt\/smarketing-como-combinar-vendas-e-marketing\/"},"modified":"2020-08-14T06:26:47","modified_gmt":"2020-08-14T03:26:47","slug":"smarketing-como-combinar-vendas-e-marketing","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/smarketing-como-combinar-vendas-e-marketing\/","title":{"rendered":"Smarketing: como combinar vendas e marketing?"},"content":{"rendered":"<p>O encontro das for\u00e7as do marketing e das vendas, tamb\u00e9m conhecido por smarketing, gera nas organiza\u00e7\u00f5es mais efic\u00e1cia, satisfa\u00e7\u00e3o, sucesso e, em \u00faltima an\u00e1lise, mais crescimento. Neste artigo, explicarei como desenvolver este sistema hoje em dia cada vez mais indispens\u00e1vel.\u00a0A descoberta inicialDescobri o conceito de smarketing no dia em que me foi dito pelos participantes de um Curso de Forma\u00e7\u00e3o em Vendas que os profissionais de marketing deveriam frequentar tamb\u00e9m a forma\u00e7\u00e3o. Est\u00e1vamos em 2012. A raz\u00e3o geralmente dada pelos comerciais para esta necessidade \u00e9 a m\u00e1 qualidade ou a falta de leads geradas pelas campanhas dos departamentos de marketing. Por outro lado, os profissionais de marketing criticam os profissionais de vendas por n\u00e3o acompanharem eficazmente as leads geradas pelas suas mensagens.\u00a0\u00a0Smarketing: o que \u00e9?Smarketing = sales + marketing, ou seja a jun\u00e7\u00e3o de vendas + marketing, que se baseia numa no\u00e7\u00e3o bastante mais antiga: \u201cquebrar barreiras\u201d. O princ\u00edpio b\u00e1sico do smarketing apoia-se na ideia de que a uni\u00e3o faz a for\u00e7a. Assim, a soma dos esfor\u00e7os conjuntos das duas dire\u00e7\u00f5es para um mesmo objetivo proporciona \u00e0s empresas uma melhor performance.O smarketing \u00e9, portanto, a combina\u00e7\u00e3o das a\u00e7\u00f5es dos comerciais e dos profissionais de marketing. Materializa-se quando, em simult\u00e2neo:As mensagens do marketing estimulam<br \/>\nos clientes-alvo que s\u00e3o visitados pela for\u00e7a de vendas;A for\u00e7a de vendas retoma o contacto com potenciais<br \/>\nclientes e clientes contactados e impactados pelo marketing.A f\u00f3rmula do smarketing pode traduzir-se em: \u201c2 em 1\u201d, ou seja duas dire\u00e7\u00f5es que apresentam o mesmo<br \/>\nobjetivo.\u00a0Como implementar o smarketing?Para qualquer empresa que queira aplicar a smarketing, o meu conselho \u00e9 come\u00e7ar por determinar qual o objetivo que pretende atingir.Objetivo 1: Planos de a\u00e7\u00e3o mais eficazesAo qualificarem juntos a base de clientes e potenciais clientes para a qual a oferta \u00e9 mais adequada, os profissionais de vendas e de marketing podem maximizar a aloca\u00e7\u00e3o dos seus recursos e or\u00e7amentos.Objetivo 2: Aumentar a satisfa\u00e7\u00e3o do cliente e do potencial cliente no seu processo de compraAo definirem em conjunto a melhor gest\u00e3o poss\u00edvel dos pontos de contacto ao longo do ciclo de compra, as equipas de vendas e de marketing podem melhorar a experi\u00eancia do cliente e facilitar a sua transi\u00e7\u00e3o para o passo seguinte.Objetivo 3: Mais sucesso na convers\u00e3o de vendasAo decidirem em conjunto sobre os 3 pontos de diferencia\u00e7\u00e3o sobre os quais precisam concentrar sistematicamente os seus discursos e mensagens, os profissionais de vendas e de marketing simplificam a escolha da oferta pela qual o cliente se deve decidir.Objetivo 4: Mais rentabilidade nos novos produtosAo sincronizarem as a\u00e7\u00f5es destinadas aos clientes e potenciais clientes, os profissionais de vendas e de marketing podem otimizar o seu tempo em rela\u00e7\u00e3o a novos produtos, atrav\u00e9s da prospe\u00e7\u00e3o de mercado e das campanhas de marketing, respetivamente.\u00a0Em conclus\u00e3o, o<br \/>\nobjetivo do smarketing \u00e9 contribuir para a competitividade das empresas<br \/>\njunto dos seus clientes. Uma vez definidos em conjunto os objetivos a atingir,<br \/>\no ABC para as equipas de vendas e de marketing ser\u00e1 o de definir Quem<br \/>\n(A) e Quando (B) para orientar o Q.\u00a0*Este artigo foi originalmente publicado aqui por Laurent Boby.Relacionado<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketing-vendas.pt\/2020\/03\/17\/smarketing-como-combinar-vendas-e-marketing\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O encontro das for\u00e7as do marketing e das vendas, tamb\u00e9m conhecido por smarketing, gera nas organiza\u00e7\u00f5es mais efic\u00e1cia, satisfa\u00e7\u00e3o, sucesso e, em \u00faltima an\u00e1lise, mais crescimento. Neste artigo, explicarei como desenvolver este sistema hoje em dia cada vez mais indispens\u00e1vel.\u00a0A descoberta inicialDescobri o conceito de smarketing no dia em que me foi dito pelos participantes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarketing: como combinar vendas e marketing? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/smarketing-como-combinar-vendas-e-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarketing: como combinar vendas e marketing? - Selected News\" \/>\n<meta property=\"og:description\" content=\"O encontro das for\u00e7as do marketing e das vendas, tamb\u00e9m conhecido por smarketing, gera nas organiza\u00e7\u00f5es mais efic\u00e1cia, satisfa\u00e7\u00e3o, sucesso e, em \u00faltima an\u00e1lise, mais crescimento. Neste artigo, explicarei como desenvolver este sistema hoje em dia cada vez mais indispens\u00e1vel.\u00a0A descoberta inicialDescobri o conceito de smarketing no dia em que me foi dito pelos participantes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/pt\/smarketing-como-combinar-vendas-e-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T03:26:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-14T03:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/pt\/wp-content\/uploads\/sites\/2\/2020\/08\/Smarketing-como-combinar-vendas-e-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"Smarketing: como combinar vendas e marketing?\",\"datePublished\":\"2020-08-14T03:26:45+00:00\",\"dateModified\":\"2020-08-14T03:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/\"},\"wordCount\":559,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/Smarketing-como-combinar-vendas-e-marketing.png\",\"articleSection\":[\"TEND\u00caNCIAS DE MARKETING ONLINE\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/smarketing-como-combinar-vendas-e-marketing\\\/\",\"name\":\"Smarketing: como combinar vendas e marketing? 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