{"id":5423,"date":"2020-08-17T15:33:54","date_gmt":"2020-08-17T12:33:54","guid":{"rendered":"https:\/\/selectednews.info\/pt\/5-mitos-sobre-as-redes-sociais\/"},"modified":"2020-08-17T15:33:57","modified_gmt":"2020-08-17T12:33:57","slug":"5-mitos-sobre-as-redes-sociais","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/5-mitos-sobre-as-redes-sociais\/","title":{"rendered":"5 mitos sobre as redes sociais"},"content":{"rendered":"<p>As redes sociais podem ser uma ferramenta preponderante na sua estrat\u00e9gia de marketing e no relacionamento com clientes. No entanto, \u00e9 importante que n\u00e3o as veja como \u201csolu\u00e7\u00f5es m\u00e1gicas\u201d para todos os seus problemas de comunica\u00e7\u00e3o, marketing e vendas. Estas devem ser utilizadas estrategicamente e com expectativas realistas sobre o que podem ou n\u00e3o atingir.\u00a0\u00a0Assim, o primeiro passo para criar um posicionamento de marca eficaz nas redes sociais \u00e9 conhecer alguns dos principais\u00a0mitos\u00a0\u00e0 volta desta tem\u00e1tica:\u00a01 \u2013 \u201cN\u00famero de f\u00e3s\/gostos \u00e9 a principal m\u00e9trica de avalia\u00e7\u00e3o de sucesso\u201d\u00c9 a m\u00e9trica mais popular relativamente \u00e0s redes sociais, mas n\u00e3o \u00e9 a mais importante, ainda que significativa. Muitas vezes, as marcas e empresas determinam o sucesso das plataformas pelo n\u00famero de f\u00e3s, seguidores, amigos e conex\u00f5es que possuem. Contudo, esses n\u00fameros apesar de relevantes, n\u00e3o afetam diretamente o sucesso da sua estrat\u00e9gia digital.\u00c9 poss\u00edvel ter uma pequena comunidade de seguidores e ser extremamente bem-sucedido na sua estrat\u00e9gia ao conectar-se diretamente e a envolver-se com os seus clientes ideais, o que os transforma em seguidores leais ou defensores da marca.\u00a02 \u2013 \u201c\u00c9 necess\u00e1rio estar presente em todas as redes sociais\u201cMuitas marcas e empresas acreditam que \u00e9 imperativo estarem presentes em todas as plataformas. Em primeiro lugar, estar\u00e1 a desperdi\u00e7ar o seu tempo ao utilizar uma rede social se os seus leads n\u00e3o a utilizarem. O poder das redes sociais reside na capacidade de ajudar as empresas e marcas a conectaram-se e a constru\u00edrem relacionamentos com o seu p\u00fablico-alvo.Em segundo lugar, deve usar apenas as plataformas que conseguir gerir de forma eficaz. Ao focar-se em demasiadas plataformas, pode estar a prejudicar os seus resultados.\u00a03 \u2013 \u201cQualquer publica\u00e7\u00e3o deve ser promovida\u201d\u00c9 verdade que uma liga\u00e7\u00e3o paga pode alcan\u00e7ar um maior n\u00famero de pessoas. Contudo, se patrocinar todas as suas publica\u00e7\u00f5es, o custo ser\u00e1 muito elevado. Desta forma, o ideal \u00e9 combinar publica\u00e7\u00f5es de alcance pago e alcance org\u00e2nico. Se pretende oferecer algo aos seus clientes ou at\u00e9 gerar vendas, opte por uma publica\u00e7\u00e3o paga e com a segmenta\u00e7\u00e3o adequada. Se for um conte\u00fado simples, estar\u00e1 a gastar o seu budget sem necessidade.\u00a04 \u2013 \u201c\u00c9 melhor excluir os coment\u00e1rios negativos para manter uma boa imagem de marca\u201dO ideal \u00e9 que nunca receba coment\u00e1rios negativos, contudo, nem sempre \u00e9 poss\u00edvel agradar a todos. Muitas vezes, eliminar um coment\u00e1rio traz repercuss\u00f5es mais negativas do que o conte\u00fado da mensagem.Tenha consci\u00eancia que, na era digital em que vivemos, tudo tem visibilidade p\u00fablica e as not\u00edcias s\u00e3o partilhadas a uma velocidade estonteante. Se pretende manter uma boa reputa\u00e7\u00e3o, saiba como gerir o feedback negativo \u2013 n\u00e3o o ignore nem o exclua.\u00a05 \u2013 \u201cN\u00e3o \u00e9 poss\u00edvel gerar leads com as redes sociais\u201dNeste momento, muitos leads s\u00e3o gerados atrav\u00e9s das campanhas de redes sociais, sejam estas em forma de an\u00fancio ou org\u00e2nicas. Utilize amplamente o Facebook, LinkedIn, Twitter e o Instagram de forma a atrair\u00a0prospects.\u00a0Atualmente, estar presente nas redes sociais n\u00e3o \u00e9 uma novidade \u2013 \u00e9 prov\u00e1vel que todos os seus concorrentes j\u00e1 tenham uma conta criada. Neste sentido, \u00e9 necess\u00e1rio utilizar as melhores t\u00e1ticas para se destacar perante outras empresas e garantir a aten\u00e7\u00e3o da sua audi\u00eancia.\u00a0Aproveite para conhecer as redes sociais da CEGOC e siga-nos para acompanhar todas as nossas novidades!Relacionado<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketing-vendas.pt\/2020\/02\/27\/5-mitos-sobre-as-redes-sociais\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As redes sociais podem ser uma ferramenta preponderante na sua estrat\u00e9gia de marketing e no relacionamento com clientes. No entanto, \u00e9 importante que n\u00e3o as veja como \u201csolu\u00e7\u00f5es m\u00e1gicas\u201d para todos os seus problemas de comunica\u00e7\u00e3o, marketing e vendas. Estas devem ser utilizadas estrategicamente e com expectativas realistas sobre o que podem ou n\u00e3o atingir.\u00a0\u00a0Assim, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 mitos sobre as redes sociais - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/5-mitos-sobre-as-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 mitos sobre as redes sociais - Selected News\" \/>\n<meta property=\"og:description\" content=\"As redes sociais podem ser uma ferramenta preponderante na sua estrat\u00e9gia de marketing e no relacionamento com clientes. No entanto, \u00e9 importante que n\u00e3o as veja como \u201csolu\u00e7\u00f5es m\u00e1gicas\u201d para todos os seus problemas de comunica\u00e7\u00e3o, marketing e vendas. 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