{"id":55,"date":"2019-04-14T05:55:55","date_gmt":"2019-04-14T02:55:55","guid":{"rendered":"https:\/\/selectednews.info\/pt\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\/"},"modified":"2019-04-14T05:55:55","modified_gmt":"2019-04-14T02:55:55","slug":"sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\/","title":{"rendered":"Sabe o que \u00e9 a Buyer&#8217;s Journey ou jornada do consumidor?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Atualmente, sabemos que os consumidores n\u00e3o querem ser \u201cperseguidos\u201d com ofertas comerciais e propaganda a produtos e servi\u00e7os. T\u00eam, por outro lado, acesso a mais informa\u00e7\u00e3o e s\u00e3o aut\u00f3nomos na altura de consultar qual a aquisi\u00e7\u00e3o que corresponde \u00e0s suas expectativas.\u00a0<span id=\"more-2174\"\/><\/p>\n<p><strong>Para se ser bem-sucedido num processo de venda, \u00e9 necess\u00e1rio personaliz\u00e1-lo ao contexto do potencial comprador e compreender qual a sua jornada.<\/strong> Quando o consumidor est\u00e1 a decidir se dever\u00e1 adquirir determinado produto ou servi\u00e7o, atravessa uma s\u00e9rie de etapas refletivas, como forma de chegar a uma conclus\u00e3o e, a isto, se d\u00e1 o nome de jornada do consumidor.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2207 size-full aligncenter\" src=\"https:\/\/static.marketing-vendas.pt\/wp-content\/uploads\/2018\/12\/17184809\/Sabe-o-que-e%CC%81-a-buyers-journey-ou-a-jornada-do-consumidor_-conteudo.png\" alt=\"\" width=\"680\" height=\"356\"  data-lazy-\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2207 size-full aligncenter\" src=\"https:\/\/static.marketing-vendas.pt\/wp-content\/uploads\/2018\/12\/17184809\/Sabe-o-que-e%CC%81-a-buyers-journey-ou-a-jornada-do-consumidor_-conteudo.png\" alt=\"\" width=\"680\" height=\"356\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<h2>Este processo compreende, assim, as seguintes tr\u00eas etapas:<\/h2>\n<h2>Descoberta:<\/h2>\n<p>O consumidor percebe que tem uma necessidade e\/ou problema.<\/p>\n<h2>Considera\u00e7\u00e3o:<\/h2>\n<p>O consumidor define que situa\u00e7\u00e3o \u00e9 necess\u00e1rio solucionar e procura as op\u00e7\u00f5es de resolu\u00e7\u00e3o respetivas, envolvendo, nesta fase de considera\u00e7\u00e3o, tanto o resultado final (produto ou servi\u00e7o) como toda a experi\u00eancia da venda e o proveito que da\u00ed ir\u00e1 retirar.<\/p>\n<h2>Decis\u00e3o:<\/h2>\n<p>O consumidor adquire aquilo que, mais adequadamente, ir\u00e1 resolver a sua quest\u00e3o.<br \/>A imagem abaixo ilustra, de forma simplificada, as etapas sucessivas da jornada do consumidor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2175 aligncenter\" src=\"https:\/\/selectednews.info\/pt\/wp-content\/uploads\/sites\/2\/2019\/04\/Sabe-o-que-e-a-Buyers-Journey-ou-jornada-do.png\" alt=\"\" width=\"500\" height=\"108\"  data-lazy-\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2175 aligncenter\" src=\"https:\/\/selectednews.info\/pt\/wp-content\/uploads\/sites\/2\/2019\/04\/Sabe-o-que-e-a-Buyers-Journey-ou-jornada-do.png\" alt=\"\" width=\"500\" height=\"108\"  \/><\/noscript><\/p>\n<p><strong>Por vezes, numa empresa, existe alguma dificuldade em compreender o que caracteriza e quais as prefer\u00eancias inerentes \u00e0 figura do p\u00fablico-alvo (<em>buyer\u2019s persona<\/em>).<\/strong> Aliado a isto, uma equipa comercial acaba por n\u00e3o perceber em qual das etapas determinada lead se encontra, aquando um processo de venda.<\/p>\n<p>Para melhor compreens\u00e3o destes aspetos, relacionados com potenciais compradores, poder\u00e1 realizar inqu\u00e9ritos, ou, simplesmente, colocar determinadas quest\u00f5es a clientes e prospetos, como forma de facilmente perceber com qual das etapas da jornada do consumidor se depara.<\/p>\n<h2>Fase da decis\u00e3o<\/h2>\n<p>Durante a fase da decis\u00e3o, o consumidor identifica um desafio, que procura superar via aquisi\u00e7\u00e3o de determinado produto ou servi\u00e7o, ou uma oportunidade de compra, que corresponde \u00e0s suas prefer\u00eancias ou necessidades. De igual modo, decide se este problema, ou objetivo, deve ser considerado uma prioridade.<\/p>\n<p>Para melhor compreender se um potencial comprador se encontra nesta fase, procure resposta para quest\u00f5es, como: Qual o objetivo e quais os principais desafios dos seus principais compradores? Como pesquisam e que canais usam? Como decidem se determinada compra \u00e9 uma prioridade?<\/p>\n<h2>Fase da considera\u00e7\u00e3o<\/h2>\n<p>Durante a fase de considera\u00e7\u00e3o, o consumidor j\u00e1 definiu o seu objetivo ou problema, tendo-se comprometido a solucionar a quest\u00e3o. Vai, assim, analisar diferentes abordagens e formas de a resolver.<br \/>Para compreender se o consumidor se encontra nesta fase, procure respostas ao seguinte: Que tipo de solu\u00e7\u00f5es o potencial comprador procura? Como percebe as vantagens e desvantagens de cada poss\u00edvel solu\u00e7\u00e3o? Como decide qual a melhor abordagem?<\/p>\n<h2>Fase da decis\u00e3o<\/h2>\n<p>Na fase da decis\u00e3o, ap\u00f3s considera\u00e7\u00e3o, o consumidor j\u00e1 ter\u00e1 decido sobre a solu\u00e7\u00e3o ideal. Para perceber que a lead j\u00e1 se encontra nesta fase final, obtenha as seguintes respostas: Que crit\u00e9rios os compradores usam para analisar as ofertas dispon\u00edveis? Como investigam sobre o que uma empresa tem para oferecer e como comparam com respetivas alternativas? O que est\u00e1 envolvido no processo de decis\u00e3o, nomeadamente, dados demogr\u00e1ficos, prefer\u00eancias, entre outros? Quais as suas expectativas?<\/p>\n<h3>Compreender a jornada do consumidor \u00e9 essencial a qualquer equipa de <em>marketing<\/em> ou vendas.<\/h3>\n<p>Percecionar em que fase um potencial comprador se encontra, permite um melhor di\u00e1logo com este, e, assim, melhores n\u00edveis de convers\u00e3o.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketing-vendas.pt\/2019\/02\/07\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Atualmente, sabemos que os consumidores n\u00e3o querem ser \u201cperseguidos\u201d com ofertas comerciais e propaganda a produtos e servi\u00e7os. T\u00eam, por outro lado, acesso a mais informa\u00e7\u00e3o e s\u00e3o aut\u00f3nomos na altura de consultar qual a aquisi\u00e7\u00e3o que corresponde \u00e0s suas expectativas.\u00a0 Para se ser bem-sucedido num processo de venda, \u00e9 necess\u00e1rio personaliz\u00e1-lo ao contexto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabe o que \u00e9 a Buyer&#039;s Journey ou jornada do consumidor? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabe o que \u00e9 a Buyer&#039;s Journey ou jornada do consumidor? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Atualmente, sabemos que os consumidores n\u00e3o querem ser \u201cperseguidos\u201d com ofertas comerciais e propaganda a produtos e servi\u00e7os. T\u00eam, por outro lado, acesso a mais informa\u00e7\u00e3o e s\u00e3o aut\u00f3nomos na altura de consultar qual a aquisi\u00e7\u00e3o que corresponde \u00e0s suas expectativas.\u00a0 Para se ser bem-sucedido num processo de venda, \u00e9 necess\u00e1rio personaliz\u00e1-lo ao contexto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/pt\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-14T02:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.marketing-vendas.pt\/wp-content\/uploads\/2018\/12\/17184809\/Sabe-o-que-e%CC%81-a-buyers-journey-ou-a-jornada-do-consumidor_-conteudo.png\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"Sabe o que \u00e9 a Buyer&#8217;s Journey ou jornada do consumidor?\",\"datePublished\":\"2019-04-14T02:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/\"},\"wordCount\":608,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.marketing-vendas.pt\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/17184809\\\/Sabe-o-que-e%CC%81-a-buyers-journey-ou-a-jornada-do-consumidor_-conteudo.png\",\"articleSection\":[\"TEND\u00caNCIAS DE MARKETING ONLINE\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/sabe-o-que-e-a-buyers-journey-ou-jornada-do-consumidor\\\/\",\"name\":\"Sabe o que \u00e9 a Buyer's Journey ou jornada do consumidor? 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