{"id":6121,"date":"2021-02-05T22:27:11","date_gmt":"2021-02-05T19:27:11","guid":{"rendered":"https:\/\/selectednews.info\/pt\/5-alavancas-prioritarias-para-a-performance-comercial\/"},"modified":"2021-02-05T22:27:14","modified_gmt":"2021-02-05T19:27:14","slug":"5-alavancas-prioritarias-para-a-performance-comercial","status":"publish","type":"post","link":"https:\/\/selectednews.info\/pt\/5-alavancas-prioritarias-para-a-performance-comercial\/","title":{"rendered":"5 alavancas priorit\u00e1rias para a performance comercial"},"content":{"rendered":"<p>O seu desempenho em termos de vendas est\u00e1 de acordo com o objetivo tra\u00e7ado para este ano? Para o ajudar a fazer o balan\u00e7o, partilhamos consigo 5 alavancas priorit\u00e1rias para apoiar o desempenho comercial das suas equipas.Alavanca 1: Organiza\u00e7\u00e3oEspecializar ainda mais as equipasEm m\u00e9dia, 30% do tempo de um comercial \u00e9 gasto em tarefas com baixo valor agregado. Existem 2 formas mais eficientes de trabalhar:Especializa\u00e7\u00e3o por etapas do processo de vendaEspecializa\u00e7\u00e3o por dimens\u00e3o do clienteReabilite e facilite a prospe\u00e7\u00e3o para desenvolver o seu neg\u00f3cio.\u00a0Alavanca 2: Talentos Atrair e fidelizarSabia que +1\/3 das empresas luta por conseguir recrutar gestores de vendas? Trabalhe a sua marca como empregador e tenha em mente que a remunera\u00e7\u00e3o n\u00e3o \u00e9 suficiente:Conceda autonomiaValorize as iniciativasDesenvolva uma escuta de gest\u00e3oFa\u00e7a convergir a performance e o desenvolvimento dos seus colaboradores atrav\u00e9s da forma\u00e7\u00e3o.\u00a0Alavanca 3: Estrat\u00e9gia Realinhar de forma continuadaDefina internamente um rumo claro e trabalhe nos esfor\u00e7os necess\u00e1rios. Dedique aten\u00e7\u00e3o \u00e0 gest\u00e3o global da experi\u00eancia do cliente:Estrat\u00e9gia de co-constru\u00e7\u00e3o com as equipasClarifica\u00e7\u00e3o das responsabilidades de forma a conseguir o sucesso coletivoAplique estas mensagens no seu quotidiano, fa\u00e7a gest\u00e3o dos meios (processos, forma\u00e7\u00e3o\u2026) e identifique os pontos a serem explicados ou discutidos em equipa.\u00a0Alavanca 4: Transforma\u00e7\u00e3oTer sucesso no desafio digitalAgora, mais do que nunca, os dados s\u00e3o cruciais para melhorar a efici\u00eancia comercial. Esta envolve:KPIsFerramentas digitaisProcesso de gest\u00e3oPara melhorar a efici\u00eancia, elimine os relat\u00f3rios desnecess\u00e1rios e automatize o m\u00e1ximo poss\u00edvel de tarefas (marketing automation, CRM\u2026).\u00a0Alavanca 5: CulturaMelhorar a proximidade com o clienteOs clientes est\u00e3o cada vez mais informados, vol\u00e1teis e exigentes. Como tal, invista tempo para conhecer bem os seus clientes:Analise os desafiosDiscuta, aconselhe e questione as suas necessidadesEstabele\u00e7a uma rela\u00e7\u00e3o de confian\u00e7aConseguir um novo cliente custa 7 vezes mais do que fidelizar um cliente j\u00e1 existente. N\u00e3o negligencie as a\u00e7\u00f5es simples e pouco dispendiosas que ajudam a fortalecer as rela\u00e7\u00f5es humanas.Para incrementar a performance, desenvolva as suas compet\u00eancias comerciais atrav\u00e9s das solu\u00e7\u00f5es de aprendizagem da CEGOC.Related<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketing-vendas.pt\/2021\/02\/05\/5-alavancas-prioritarias-para-a-performance-comercial\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O seu desempenho em termos de vendas est\u00e1 de acordo com o objetivo tra\u00e7ado para este ano? Para o ajudar a fazer o balan\u00e7o, partilhamos consigo 5 alavancas priorit\u00e1rias para apoiar o desempenho comercial das suas equipas.Alavanca 1: Organiza\u00e7\u00e3oEspecializar ainda mais as equipasEm m\u00e9dia, 30% do tempo de um comercial \u00e9 gasto em tarefas com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 alavancas priorit\u00e1rias para a performance comercial - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/pt\/5-alavancas-prioritarias-para-a-performance-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 alavancas priorit\u00e1rias para a performance comercial - Selected News\" \/>\n<meta property=\"og:description\" content=\"O seu desempenho em termos de vendas est\u00e1 de acordo com o objetivo tra\u00e7ado para este ano? Para o ajudar a fazer o balan\u00e7o, partilhamos consigo 5 alavancas priorit\u00e1rias para apoiar o desempenho comercial das suas equipas.Alavanca 1: Organiza\u00e7\u00e3oEspecializar ainda mais as equipasEm m\u00e9dia, 30% do tempo de um comercial \u00e9 gasto em tarefas com [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/pt\/5-alavancas-prioritarias-para-a-performance-comercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T19:27:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T19:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/pt\/wp-content\/uploads\/sites\/2\/2021\/02\/5-alavancas-prioritarias-para-a-performance-comercial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"5 alavancas priorit\u00e1rias para a performance comercial\",\"datePublished\":\"2021-02-05T19:27:11+00:00\",\"dateModified\":\"2021-02-05T19:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/\"},\"wordCount\":374,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/02\\\/5-alavancas-prioritarias-para-a-performance-comercial.jpg\",\"articleSection\":[\"TEND\u00caNCIAS DE MARKETING ONLINE\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/pt\\\/5-alavancas-prioritarias-para-a-performance-comercial\\\/\",\"name\":\"5 alavancas priorit\u00e1rias para a performance comercial - 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