\tRichard Bord<\/p>\n
\t\tLong before 40 shades became the gold standard and historically white-centric brands touted inclusivity and diversity, Black women were the only ones meeting the oft-overlooked needs of our community. They were the only ones with shade ranges, cast-free sunscreens, and a catalog to define \u201cnude.\u201d We must continue to strive for diversity and inclusivity within the beauty industry and support the companies by us and for us who are doing the tireless work to spotlight, enrich, and highlight all that is wonderfully Black and beautiful. Keep scrolling for 33 skincare brands to shop\u2014all owned by Black women. <\/p>\n
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\t\t\t\t\t1<\/p>\n
\t\tLuv Scrub<\/p>\n
\t\t\t\t\tWe love a brand with a clear mission, and Luv Scrub has not veered off course since it launched a few years ago. These mesh wash clothes shake up everything you thought you knew about exfoliating in the shower. Each one is long enough to slough even tough-to-reach places like your back, and comes in an assortment of gorgeous colors to match any bathroom scheme. Editor\u2019s Pick: Mesh Body Exfoliator, Naked Sunset, $18SHOP NOW<\/p>\n
\t\t\t\t\t2<\/p>\n
\t\tKarit\u00e9<\/p>\n
\t\t\t\t\tThree Ghanaian sisters, one of whom is a dermatologist, created Karit\u00e9 (French for \u201cshea butter\u201d) with, you guessed it, shea butter as its hero ingredient. The moisture-rich formulas look to high concentrations of raw ingredients to help heal and moisturize skin. The family oversees all oil sourcing for its product to prevent deforestation or harm to the animals in West Africa.Editor\u2019s Pick: Cr\u00e8me Mains Karit\u00e9 Shea Butter, $36SHOP NOW<\/p>\n
\t\t\t\t\t3<\/p>\n
\t\tL’Beauxtique<\/p>\n
\t\t\t\t\tCertified aromatherapist Denise LaPalm founded L’Beauxtique to help us destress. The brand\u2019s two-product lineup taps specialized blends of essential oils to help calm the mind, body, and spirit.Editor\u2019s Pick: Evening Body Serum, $69SHOP NOW<\/p>\n
\t\t\t\t\t4<\/p>\n
\t\tAbsolute Joi<\/p>\n
\t\t\t\t\tAbsolute Joi was birthed by pediatrician Anne Beal who created the line to help soothe her daughters\u2019 skin breakouts. Specifically made to target concerns that taunt skin of color, Absolute Joi offers a complete range of products including cleansers, a toner, retinol, and sunscreen. Editor\u2019s Pick: Hydrating Gel Foam Cleanser, $37SHOP NOW<\/p>\n
\t\t\t\t\t5<\/p>\n
\t\tTsuri<\/p>\n
\t\t\t\t\tThe goal of Tsuri is to make self-care more than just an occasional practice. Founder Ashli Goudelock has a background in product formulation and created the range to deliver a spa-like experience without harsh ingredients like synthetic fragrances, colorants, and sulfates. Editor\u2019s Pick: Cashmere + Vanilla Body Oil Bar, $30SHOP NOW<\/p>\n
\t\t\t\t\t6<\/p>\n
\t\tKatini Skin<\/p>\n
\t\t\t\t\tNewly launched company Kitini is all about a glow-up. The baby brand just launched in 2022 with four face oils, all made with minimal but potent ingredients pulled straight from founder Katini Yamaoka\u2019s Japanese, African, and Australian roots. Editor\u2019s Pick: Clarity Face Oil, $95SHOP NOW <\/p>\n
\t\t\t\t\t7<\/p>\n
\t\tUnsun<\/p>\n
\t\t\t\t\tFounder Katonya Breaux, like many Black people, was often left disappointed by the dearth of clean sunscreen products for our skin. Breaux created Unsun in 2016 to provide often overlooked skin tones with clean, non-toxic, and non-ashy sunscreen.Editor\u2019s Pick: Mineral Tinted Face Sunscreen In \u201cMedium\/Dark\u201d, $29SHOP NOW<\/p>\n
\t\t\t\t\t8<\/p>\n
\t\tShani Darden<\/p>\n
\t\t\t\t\tEsthetician to some of your favorite stars (Shay Mitchell, Kelly Rowland, Jessica Alba), Shani Darden delivers results\u2014and her products are no different. From the cult-favorite Retinl Reform to the Face Sculpting Tool, Shani Darden Skincare provides simple but effective products that give us our healthiest skin possible. Editor\u2019s Pick: Retinol Reform, $88SHOP NOW<\/p>\n
\t\t\t\t\t9<\/p>\n
\t\tButtah Skin<\/p>\n
\t\t\t\t\tAs the name suggests, Buttah Skin\u2019s products leave your skin feeling as soft as butter. Founded in 2018 by Dorion Renaud, Buttah Skin is built around shea butter to nourish your skin while proving feel-good ingredients for healthy, glowing skin. Editor\u2019s Pick: Buttah Vibe + Cleanse Kit, $50SHOP NOW<\/p>\n
\t\t\t\t\t10<\/p>\n
\t\tBolden<\/p>\n
\t\t\t\t\tCreated for Black women, by Black women, Bolden is the skin savior you never knew you needed. One common skincare struggle Black women face is hyperpigmentation, which is why founders Ndidi Obidoa and Chinelo Chidozie created products that brighten skin and face hyperpigmentation. Editor\u2019s Pick: Bolden Clear Skin Kit, $89SHOP NOW<\/p>\n
\t\t\t\t\t11<\/p>\n
\t\tRosen<\/p>\n
\t\t\t\t\tSkincare shouldn\u2019t be complicated. Fed up with the beauty industry\u2019s lack of innovation and skincare products catering to Black skin, Jamika Martin found a way to simplify your routine. Enter: Rosen, a skincare brand with fun, targeted products that work for all skin tones and textures.Editor\u2019s Pick: Tropics Toner, $18SHOP NOW <\/p>\n
\t\t\t\t\t12<\/p>\n
\t\t54 Thrones<\/p>\n
\t\t\t\t\tInspired by her childhood growing up in Nigeria, Tegbe launched 54 Thrones to explore the beauty and authenticity of Africa culture and beauty secrets. Editor\u2019s Pick: Osun African Beauty Mist, $42SHOP NOW<\/p>\n
\t\t\t\t\t13<\/p>\n
\t\tAyele & Co.<\/p>\n
\t\t\t\t\tLicensed esthetician and makeup artist Danielle Bahi started Ayele & Co., formerly known as Bahi Cosmetics, from her college dorm room at the tender age of 21. Although the Ivory Coast native created the brand to provide affordable, plant-based skincare for all, it\u2019s especially popular among acne-prone individuals for its cult favorite Sunflower Sweets Serum. The Before and Afters speak for themselves.Editor\u2019s Pick: Sunflower Sweets Serum, $17SHOP NOW<\/p>\n
\t\t\t\t\t14<\/p>\n
\t\tHyper Skin<\/p>\n
\t\t\t\t\tWhile pregnant with her daughter, Desiree Verdejo struggled to reduce extensive hyperpigmentation caused by a bout of hormonal acne. Unable to find a product that performed, she created her own solution with a vitamin C serum infused with kojic acid, turmeric, and bearberry.Editor\u2019s Pick: Hyper Clear Brightening Clearing Vitamin C Serum, $36SHOP NOW<\/p>\n
\t\t\t\t\t15<\/p>\n
\t\tBLK+GRN<\/p>\n
\t\t\t\t\tBlk + Grn is a mecca for black-owned products for skin, body, makeup, and hair. This one-stop shop only houses clean, toxic-free beauty products to ensure whatever product touches your body is the best of the best\u2014like Marla Rene\u2019s Micellar Cleansing Water. Doubling as a makeup remover and cleanser, it\u2019s formulated with cucumber, vitamin B5, and calendula to restore hydration to dry, damaged skin.Editor\u2019s Pick: Marla Rene Micellar Cucumber Aloe Facial Cleansing Water, $22SHOP NOW<\/p>\n
\t\t\t\t\t16<\/p>\n
\t\tOui the People<\/p>\n
\t\t\t\t\tKaren Young, founder of Oui the People, was forbidden from reading beauty magazines growing up. Why? She thinks her mother felt their content showcased a damaging ideal of beauty. Oui the People is dedicated to producing bodycare with mindful messaging that rejects perfection and champions individuality.Editor\u2019s Pick: Hydrating Body Gloss, $65SHOP NOW<\/p>\n
\t\t\t\t\t17<\/p>\n
\t\tBlack Girl Sunscreen<\/p>\n
\t\t\t\t\tShontay Lundy changed the sunscreen game for women of color by creating a non-white cast formula infused with nurturing avocado oil and jojoba oils, cacao, and carrot juice.Editor\u2019s Pick: Black Girl Sunscreen SPF 30, $19 SHOP NOW<\/p>\n
\t\t\t\t\t18<\/p>\n
\t\tSkin Buttr<\/p>\n
\t\t\t\t\tIf you\u2019ve been following model Tatiana Elizabeth Price, you\u2019ll notice girl loves a sun-kissed vacation glow. That\u2019s all her body care brand Skin Buttr. Free of any harmful ingredients, Skin Buttrs\u2019 body butters use whipped shea at the base to nourish and condition the skin. Oh, and the Gingr Lemon scrub smells DIVINE.Editor\u2019s Pick: Gingr Lemon Scrub, $8-25SHOP NOW<\/p>\n
\t\t\t\t\t19<\/p>\n
\t\tPholk Beauty<\/p>\n
\t\t\t\t\tFounder Niambi Cacchioli founded Pholk with a mission to harness the African Diaspora\u2019s beauty traditions into a plant-based skincare brand that celebrates women of color.Editor\u2019s Pick: Glow Replenishing Face Wash, $2oSHOP NOW<\/p>\n
\t\t\t\t\t20<\/p>\n
\t\tHanahana Beauty<\/p>\n
\t\t\t\t\tHanahana ethically sources its shea butter-based products from the Katariga Women in Tamale, Ghana. Editor\u2019s Pick: Vanilla Lavender Shea Body Butter, $7 SHOP NOW<\/p>\n
\t\t\t\t\t21<\/p>\n
\t\tAba Love<\/p>\n
\t\t\t\t\tNew York-based skincare brand Aba Love creates handcrafted botanical products perfect for the green beauty lover. The aromatic goods are free of synthetic fragrances and parabens, instead boosted with seed, plant, and floral oils.Editor\u2019s Pick: Aba Love Flower Crown Facial Serum, $21SHOP NOW<\/p>\n
\t\t\t\t\t22<\/p>\n
\t\tNyakio<\/p>\n
\t\t\t\t\tNyakio Kamoche Grieco started her namesake skincare line, Nyakio, in response to the lack of beauty products using ingredients from her homeland of Kenya, like Mafura oil. Her line is also full of ingredients from around the world, like Maracuja oil and Yangu that work to hydrate dry skin. Editor\u2019s Pick: Maracuja & Yangu Rescue Oil, $40SHOP NOW<\/p>\n
\t\t\t\t\t23<\/p>\n
\t\tKaike<\/p>\n
\t\t\t\t\tUsing clean, simple ingredients, Kaike aims to address the complex skincare issues Black people endure daily. Dry skin or hair? Kaike\u2019s signature Frosting is a creamy cocktail of mango butter, coconut oil, apricot kernel oil, and more. Chapped lips? Not with Kaike\u2019s Lip Frosting, which softens the skin with castor oil, mango butter, and coconut oil. Ashy who? Editor\u2019s Pick: Kaike Marshmallow Mask + Scrub, $20SHOP NOW <\/p>\n
\t\t\t\t\t24<\/p>\n
\t\tAnne\u2019\ufeff\ufeffs Apothecary <\/p>\n
\t\t\t\t\tAnne\u2019s Apothecary\u2019s philosophy is \u201cwhat you put on your skin should be safe enough to eat\u201d\u2014so you better believe the ingredients are pure. The products, created in North Carolina, are handcrafted in small batches with a focus on herbs and essential oils. You can shop everything from body scrubs and cleansers, to deodorant.Editor\u2019s Pick: Anne\u2019s Apothecary Black Honey Facial Cleanser, $10SHOP NOW<\/p>\n
\t\t\t\t\t25<\/p>\n
\t\tKNC Beauty <\/p>\n
\t\t\t\t\tKristen Noel Crowley, influencer, mom, and former ELLE contributor, launched her beauty brand three years ago with a collection that includes lip and eye masks as well as lip scrubs and balm.Editor\u2019s Pick: Collagen-Infused Lip Masks, set of five for $25SHOP NOW<\/p>\n
\t\t\t\t\t26<\/p>\n
\t\tElle Johnson <\/p>\n
\t\t\t\t\tElle Johnson is all about no-fuss, easy-to-follow botanical skincare starting with the \u201cClear 3,\u201d a skincare system of 1) cleansing lotion (yes, lotion), 2) toner, and 3) moisturizer. It doesn\u2019t hurt that Johnson, who used to work in branding, has gorgeous Insta-ready packaging. Editor\u2019s Pick: Elle Johnson Cleansing Lotion, $18; ellejohnson.coSHOP NOW<\/p>\n
\t\t\t\t\t27<\/p>\n
\t\tBase Butter<\/p>\n
\t\t\t\t\tAll-natural skincare line Base Butter is on a mission to challenge the depiction of Black women in media. Partly inspired by founder She\u2019Neil Johnson\u2019s own struggles with acne, the line includes a moisturizing facial \u201cjelly\u201d and body cream.Editor\u2019s Pick: Base Butter Radiate Face Jelly, $27SHOP NOW<\/p>\n
\t\t\t\t\t28<\/p>\n
\t\tBeija Flor Naturals <\/p>\n
\t\t\t\t\tThis organic California-made skincare line was founded by Stevonne Ratliff, who created it to address her own hyper pigmentation and skin frustrations. Her botanical products include scrubs, lotions, and bar soaps all inspired by Brazil.Editor\u2019s Pick: Beija Flor Naturals Acai Mango Lotion, $20SHOP NOW<\/p>\n
\t\t\t\t\t29<\/p>\n
\t\tBlade + Bloom<\/p>\n
\t\t\t\t\tBlade + Bloom\u2019s eco-conscious goods are handmade in Chicago with a focus on 100-percent plant-based skincare and candles. All feature delicious scents (the \u201cCharming I\u2019m Sure\u201d soap apparently smells like \u201cthe secret ingredient in your boyfriend\u2019s cologne\u201d), and the no-nonsense packaging is recyclable.Editor\u2019s Pick: Blade + Bloom Rich Cleansing Bar in Charming, I\u2019m Sure, $12SHOP NOW<\/p>\n
\t\t\t\t\t30<\/p>\n
\t\tElements of Aliel<\/p>\n
\t\t\t\t\tElements of Aliel is all about minimalism and nontoxic skincare. The vegan face and body products range from serums to clay masks to balms. Editor\u2019s Pick: Elements of Aliel Rose Balm, $32SHOP NOW<\/p>\n
\t\t\t\t\t31<\/p>\n
\t\tJacqs<\/p>\n
\t\t\t\t\tThis organic line promises to help you \u201cslay, naturally.\u201d Cleansers, mists, masks, toners, and even \u201cbeauty boosters\u201d contain tiny, concentrated doses of antioxidants and other good-for-skin ingredients.Editor\u2019s Pick: Jacqs Revitalizing Face Toner, $19SHOP NOW<\/p>\n
\t\t\t\t\t32<\/p>\n
\t\tTrue Moringa <\/p>\n
\t\t\t\t\tTrue Moringa started as a project to explore alternatives to chemical hair relaxers and cosmetics, and has since expanded to skincare. The facial oils, scrubs, and balms contain moringa, a green plant rich in fatty acids, antioxidants, and other skin-quenching ingredients. Editor\u2019s Pick: True Moringa Lavender Facial Oil, $26SHOP NOW<\/p>\n
\t\t\t\t\t33<\/p>\n
\t\tMary Louise Cosmetics<\/p>\n
\t\t\t\t\tGrowing up, Akilah Releford watched her grandmothers Louise and Mary turn natural ingredients from their kitchen into skin-saving remedies. Releford named her skincare brand, Mary Louise, after her inspirations, and continues their legacy with organic, natural products formulated with essential oils accessible to everyone.Editor’s Pick: Turmeric Facial Serum, $35SHOP NOW<\/p>\n
\t\t\t\t\t\t\t\tNerisha Penrose
\n\t\t\t\t\t\t\t\t\t\t\tBeauty Commerce Editor
\n\t\t\t\t\t\t\t\t\t\tNerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music).<\/p>\n
\t\t\t\t\t\t\t\tKristina Rodulfo
\n\t\t\t\t\t\t\t\t\t\t\tBeauty Director
\n\t\t\t\t\t\t\t\t\t\tKristina Rodulfo is the Beauty Director of Women’s Health\u2014she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture.<\/p>\n
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