{"id":1246,"date":"2019-06-05T09:40:29","date_gmt":"2019-06-05T06:40:29","guid":{"rendered":"https:\/\/selectednews.info\/vi\/de-hieu-duoc-dinh-nghia-vong-doi-san-pham-marketer-can-nhung-kien-thuc-gi\/"},"modified":"2019-06-05T09:40:31","modified_gmt":"2019-06-05T06:40:31","slug":"de-hieu-duoc-dinh-nghia-vong-doi-san-pham-marketer-can-nhung-kien-thuc-gi","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/de-hieu-duoc-dinh-nghia-vong-doi-san-pham-marketer-can-nhung-kien-thuc-gi\/","title":{"rendered":"\u0110\u1ec3 Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh Ngh\u0129a V\u00f2ng \u0111\u1eddi S\u1ea3n Ph\u1ea9m Marketer C\u1ea7n Nh\u1eefng Ki\u1ebfn Th\u1ee9c G\u00ec?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"ftwp-postcontent\">\n<p><strong>Trong Marketing, v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 c\u00e1c Marketer c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng l\u0129nh v\u1ef1c ng\u00e1ch kh\u00e1c nh\u01b0 Digital Marketing, Inbound Marketing.<\/strong><\/p>\n<figure id=\"attachment_3335\" aria-describedby=\"caption-attachment-3335\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3335\" class=\"wp-caption-text\">\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec?<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><span><strong>Th\u1ebf n\u00e0o l\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m ?<\/strong><\/span><\/h2>\n<p>M\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ra m\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua m\u1ed9t chu\u1ed7i c\u00e1c giai \u0111o\u1ea1n t\u1eeb gi\u1edbi thi\u1ec7u \u2013 t\u0103ng tr\u01b0\u1edfng \u2013 b\u00e3o h\u00f2a \u2013 suy tho\u00e1i. Chu\u1ed7i n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong v\u1eadn h\u00e0nh Marketing, do \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/p>\n<p>Qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m trong c\u00e1c giai \u0111o\u1ea1n (th\u1ec3 hi\u1ec7n xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh t\u1eeb khi s\u1ea3n ph\u1ea9m ra \u0111\u1eddi \u0111\u1ebfn l\u00fac b\u1ecb v\u1ee9t b\u1ecf), bao g\u1ed3m nhi\u1ec1u quy t\u1eafc chuy\u00ean nghi\u1ec7p, v\u00e0 y\u00eau c\u1ea7u nhi\u1ec1u k\u1ef9 n\u0103ng, c\u00f4ng c\u1ee5 v\u00e0 ti\u1ebfn tr\u00ecnh.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><span><strong>C\u00e1c giai \u0111o\u1ea1n c\u1ee7a V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h2>\n<h3 style=\"padding-left: 40px\"><span><strong>Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u<\/strong><\/span><\/h3>\n<p>Trong giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u, c\u00e1c h\u00e3ng t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m \u0111\u00f3. X\u00e9t v\u1ec1 y\u1ebfu t\u1ed1 Marketing Mix th\u00ec nh\u00e3n h\u00e0ng c\u1ea7n l\u00e0m nh\u01b0 sau:<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, b\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 cho nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng nh\u1eefng b\u1eb1ng ph\u00e1p v\u00e0 ch\u1ee9ng ch\u1ec9.<\/li>\n<li>Gi\u00e1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u00e1 h\u1edbt v\u00e1ng, t\u00f9y t\u1eebng m\u1ee5c ti\u00eau c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3.<\/li>\n<li>Khuy\u1ebfn m\u00e3i s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n n\u00e0y nh\u01b0 mua 1 t\u1eb7ng 1, d\u00f9ng th\u1eed. Truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng bi\u1ebft v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li>Ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc \u0111\u1ec3 s\u1ea3n ph\u1ea9m th\u00e2n quen h\u01a1n v\u1edbi nh\u00e3n h\u00e0ng.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3336\" src=\"https:\/\/ezo.vn\/wp-content\/uploads\/2019\/06\/PRODUCT-LAUNCHING-min.jpg\" alt=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec?\" title=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec? 62\"\/><\/p>\n<p>S\u1ea3n ph\u1ea9m Tr\u00e0 chanh C2, ngay t\u1eeb khi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp \u0111o\u00e0n ch\u1ee7 qu\u1ea3n URC gi\u1edbi thi\u1ec7u l\u00e0 chi\u1ebft xu\u1ea5t t\u1eeb tr\u00e0 th\u00e1i nguy\u00ean. Th\u00eam v\u00e0o \u0111\u00f3, th\u1eddi \u0111i\u1ec3m s\u1ea3n ph\u1ea9m n\u00e0y ra m\u1eaft ngay l\u1eadp t\u1ee9c g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd khi m\u00e0 gi\u00e1 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ed1i v\u1edbi m\u1ed7i chai l\u00e0 5.000\u0111. C\u00f3 th\u1ec3 th\u1ea5y Tr\u00e0 chanh C2 \u0111\u00e3 l\u1ef1a ch\u1ecdn gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u00e1p d\u1ee5ng v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh. H\u00e3ng c\u0169ng l\u1ef1a ch\u1ecdn nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng, m\u1ee5c \u0111\u00edch \u0111\u1ec3 \u0111o m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc r\u1ed3i m\u1edbi tri\u1ec3n khai \u0111\u1ebfn c\u00e1c t\u1ec9nh l\u00e2n c\u1eadn. Tr\u00e0 chanh C2 c\u0169ng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang b\u00e1o \u0111\u00e0i, truy\u1ec1n th\u00f4ng trung \u01b0\u01a1ng nh\u01b0 c\u00e1c \u0111\u00e0i: VTV, HTV, HN\u2026 \u0111\u1ec3 qu\u1ea3ng b\u00e1 nh\u1eb1m thu h\u00fat t\u1ed1i \u0111a s\u1ef1 ch\u00fa \u00fd t\u1eeb d\u01b0 lu\u1eadn.<\/p>\n<h3 style=\"padding-left: 40px\"><span><strong>Giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n<\/strong><\/span><\/h3>\n<p>Trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng c\u1ee7a m\u00ecnh b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh tay. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y c\u0169ng cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ef1c nhanh. X\u00e9t v\u1ec1 theo m\u00f4 h\u00ecnh Marketing Mix th\u00ec nh\u00e3n h\u00e0ng th\u00f4ng th\u01b0\u1eddng c\u1ea7n l\u00e0m c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n<ul>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec, v\u00e0 n\u1ebfu c\u1ea7n thi\u1ebft th\u00ec b\u1ed5 sung th\u00eam c\u00e1c t\u00ednh n\u0103ng. Th\u00eam v\u00e0o \u0111\u00f3, nh\u00e3n h\u00e0ng c\u0169ng c\u1ea7n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/li>\n<li>Gi\u00e1 c\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ng\u00e0y m\u1ed9t th\u00e2n quen, v\u00e0 coi s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/li>\n<li>Qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng c\u0169ng c\u1ea7n nh\u1eafm r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00f4 tr\u01b0\u01a1ng nh\u01b0 giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u m\u00e0 c\u1ea7n nh\u1eafm tr\u00fang 1 \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n<li>K\u00eanh ph\u00e2n ph\u1ed1i l\u00fac n\u00e0y c\u1ea7n m\u1edf r\u1ed9ng sau khi \u0111\u00e3 th\u1eed nghi\u1ec7m \u1edf nhi\u1ec1u th\u00e0nh ph\u1ed1 l\u1edbn. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111\u1ea9y m\u1ea1nh kh\u00e2u n\u00e0y khi \u0111\u00e2y l\u00e0 l\u00fac kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng cao h\u01a1n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3337\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/De-Hieu-duoc-dinh-Nghia-Vong-doi-San-Pham-Marketer.jpg\" alt=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec?\" title=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec? 63\"\/><\/p>\n<p>\u0110\u1ebfn giai \u0111o\u1ea1n n\u00e0y, t\u1eadp \u0111o\u00e0n URC t\u1eadp trung ph\u00e1t tri\u1ec3n tr\u00e0 chanh C2 theo h\u01b0\u1edbng \u1ed5n \u0111\u1ecbnh khi m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng nhi\u1ec1u v\u1ec1 kh\u00e2u s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 gi\u00e1 c\u1ea3. Tuy nhi\u00ean, h\u00e3ng m\u1edf r\u1ed9ng kh\u00e2u ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, ngo\u00e0i TP. H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh th\u00ec c\u00e1c t\u1ec9nh th\u00e0nh l\u1edbn kh\u00e1c \u0111\u01b0\u1ee3c h\u00e3ng ch\u00fa \u00fd t\u1edbi v\u00e0 g\u1ea7n nh\u01b0 bao ph\u1ee7 90% th\u1ecb tr\u01b0\u1eddng. H\u00e3ng c\u0169ng nh\u1eafm v\u00e0o TA (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau) l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng thu\u1ed9c ph\u00e2n kh\u00fac t\u1ea7m trung, h\u1ecdc sinh, sinh vi\u00ean. L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ebb theo d\u00f5i cao.<\/p>\n<h3 style=\"padding-left: 40px\"><span><strong>Giai \u0111o\u1ea1n b\u00e3o h\u00f2a<\/strong><\/span><\/h3>\n<p>Khi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u1edf m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh th\u00ec sau \u0111\u00f3 l\u00e0 giai \u0111o\u1ea1n b\u00e3o h\u00f2a. \u0110\u00e2y l\u00e0 l\u1ebd d\u0129 nhi\u00ean trong m\u1ed9t v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, khi m\u00e0 doanh s\u1ed1 \u1edf giai \u0111o\u1ea1n n\u00e0y gi\u1ea3m d\u1ea7n, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ee9c c\u1ea1nh tranh c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n trong khi t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m \u1edf th\u1eddi k\u1ef3 n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p v\u1ec1 c\u1ea3 bao b\u00ec l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh v\u1ec1 m\u1eabu m\u00e3 \u0111\u1ec3 ch\u1ee9ng t\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1eaft kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ec3 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>X\u00fac ti\u1ebfn qu\u1ea3ng c\u00e1o trong giai \u0111o\u1ea1n n\u00e0y nh\u1eb1m nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/li>\n<li>Gi\u00e1 c\u1ea3 c\u00f3 trong th\u1eddi \u0111i\u1ec3m n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng gi\u00e1 c\u1ea3 c\u1ea1nh tranh, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u1eddng th\u1ea5y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng trong giai \u0111o\u1ea1n n\u00e0y so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n<li>Ph\u00e2n ph\u1ed1i tr\u1edf n\u00ean chuy\u00ean s\u00e2u h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u \u01b0u \u0111\u00e3i, \u0111i\u1ec1u n\u00e0y nh\u1eb1m khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadp c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1ec1 b\u00e1n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3338\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/De-Hieu-duoc-dinh-Nghia-Vong-doi-San-Pham-Marketer.png\" alt=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec?\" title=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec? 64\"\/><\/p>\n<p>Tr\u00e0 chanh C2 sau khi b\u01b0\u1edbc qua giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u1ecb ph\u1ea7n, th\u00ec sau \u0111\u00f3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u00e3o h\u00f2a. C\u1ee5 th\u1ec3, h\u00e3ng t\u1eadp trung v\u00e0o \u1ed5n \u0111\u1ecbnh th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh. H\u00e3ng c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng nh\u01b0: Tr\u00e0 xanh kh\u00f4ng \u0111\u1ed9, tr\u00e0 Lipton, tr\u00e0 xanh Vfresh, tr\u00e0 xanh Tea+\u2026. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ph\u00e2n kh\u00fac, c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, c\u00f9ng m\u1ee9c gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi C2. Ch\u00ednh v\u00ec v\u1eady C2 \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, c\u0169ng nh\u01b0 t\u0103ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 gi\u1eef th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"padding-left: 40px\"><span><strong>Giai \u0111o\u1ea1n suy tho\u00e1i<\/strong><\/span><\/h3>\n<p>Khi doanh s\u1ed1 gi\u1ea3m, c\u00f4ng ty c\u00f3 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn:<\/p>\n<ul>\n<li>Duy tr\u00ec s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 l\u00e0m m\u1edbi n\u00f3 b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng ho\u1eb7c t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng m\u1edbi<\/li>\n<li>Thu h\u1eb9p s\u1ea3n ph\u1ea9m \u2013 \u00a0gi\u1ea3m chi ph\u00ed, thu h\u1eb9p ph\u00e2n ph\u1ed1i th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u00e1nh t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n<li>Ng\u1eebng s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, thanh l\u00fd h\u00e0ng t\u1ed3n kho ho\u1eb7c b\u00e1n l\u1ea1i cho c\u00f4ng ty kh\u00e1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m n\u1ebfu th\u1ea5y ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3339\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1559716829_663_De-Hieu-duoc-dinh-Nghia-Vong-doi-San-Pham-Marketer.png\" alt=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec?\" title=\"\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m Marketer c\u1ea7n nh\u1eefng ki\u1ebfn th\u1ee9c g\u00ec? 65\"\/><\/p>\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 h\u1ea7u h\u1ebft nhi\u1ec1u c\u00f4ng ty c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ea3i tr\u1ea3i qua trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. Khi m\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng kinh doanh ch\u1eefng l\u1ea1i th\u00ec c\u00e1c c\u00f4ng ty b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n suy tho\u00e1i khi l\u1ee3i nhu\u1eadn t\u1ea1o ra th\u1ea5p, kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c. Ch\u00ednh v\u00ec v\u1eady v\u1edbi s\u1ea3n ph\u1ea9m Tr\u00e0 chanh C2 th, h\u00e3ng lu\u00f4n c\u1ea3i ti\u1ebfn m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam dung t\u00edch cho chai, c\u0169ng nh\u01b0 th\u00eam nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb kh\u00e1c, c\u1ea3i ti\u1ebfn bao b\u00ec \u2026 nh\u1eb1m c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh, c\u0169ng nh\u01b0 duy tr\u00ec th\u1ecb ph\u1ea7n tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/p>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><span><strong>K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 th\u1ea5y\u00a0<strong>V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/strong>\u00a0l\u00e0 m\u1ed9t ki\u1ebfn th\u1ee9c r\u1ea5t c\u01a1 b\u1ea3n trong Marketing khi m\u00e0 nhi\u1ec1u t\u1eadp \u0111o\u00e0n t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0m \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 c\u0169ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Marketing Mix trong c\u00f4ng ty, v\u1edbi m\u1ed9t Marketer m\u1edbi v\u00e0o ngh\u1ec1, hay Young Marketer th\u00ec \u0111\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c b\u1eaft bu\u1ed9c ph\u1ea3i bi\u1ebft n\u1ebfu mu\u1ed1n theo ng\u00e0nh Marketing.<\/p>\n<p style=\"text-align: right\"><strong>MarketingAI<\/strong><\/p>\n<\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/de-hieu-duoc-dinh-nghia-vong-doi-san-pham-marketer-can-nhung-kien-thuc-gi.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=de-hieu-duoc-dinh-nghia-vong-doi-san-pham-marketer-can-nhung-kien-thuc-gi\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Trong Marketing, v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 c\u00e1c Marketer c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng l\u0129nh v\u1ef1c ng\u00e1ch kh\u00e1c nh\u01b0 Digital Marketing, Inbound Marketing. 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Nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng l\u0129nh v\u1ef1c ng\u00e1ch kh\u00e1c nh\u01b0 Digital Marketing, Inbound Marketing. 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