{"id":1483,"date":"2019-06-12T06:44:00","date_gmt":"2019-06-12T03:44:00","guid":{"rendered":"https:\/\/selectednews.info\/vi\/trao-luu-tra-sua-de-doa-doanh-thu-cua-ong-chu-kem-trang-tien\/"},"modified":"2019-06-12T06:44:01","modified_gmt":"2019-06-12T03:44:01","slug":"trao-luu-tra-sua-de-doa-doanh-thu-cua-ong-chu-kem-trang-tien","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/trao-luu-tra-sua-de-doa-doanh-thu-cua-ong-chu-kem-trang-tien\/","title":{"rendered":"Tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111e do\u1ea1 doanh thu c\u1ee7a \u00f4ng ch\u1ee7 Kem Tr\u00e0ng Ti\u1ec1n"},"content":{"rendered":"

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\n<\/p>\n

\nDoanh thu t\u1eeb m\u1ea3ng th\u1ef1c ph\u1ea9m c\u1ee7a OCH v\u1eabn t\u0103ng, song l\u00e3nh \u0111\u1ea1o c\u00f4ng ty n\u00e0y nh\u1eadn \u0111\u1ecbnh tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111ang l\u00e0 “k\u1ebb th\u00f9” c\u1ee7a h\u1ecd.\u00a0\t<\/p>\n

\n

\nC\u00f4ng ty c\u1ed5 ph\u1ea7n Kh\u00e1ch s\u1ea1n v\u00e0 D\u1ecbch v\u1ee5 \u0110\u1ea1i D\u01b0\u01a1ng (M\u00e3 CK: OCH) v\u1eeba c\u00f4ng b\u1ed1 t\u00e0i li\u1ec7u \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean. Doanh nghi\u1ec7p n\u00e0y hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng trong ba m\u1ea3ng ch\u00ednh l\u00e0 kinh doanh kh\u00e1ch s\u1ea1n, th\u1ef1c ph\u1ea9m v\u00e0 qu\u1ea3n l\u00fd to\u00e0 nh\u00e0, kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/p>\n

\nTrong m\u1ea3ng th\u1ef1c ph\u1ea9m, OCH hi\u1ec7n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m l\u00e0 b\u00e1nh Givral v\u00e0 Kem Tr\u00e0ng Ti\u1ec1n. B\u00e1o c\u00e1o cho th\u1ea5y, n\u0103m 2018, doanh nghi\u1ec7p \u0111\u1ea1t doanh thu 633,7 t\u1ef7 \u0111\u1ed3ng t\u1eeb m\u1ea3ng th\u1ef1c ph\u1ea9m, t\u0103ng 14% so v\u1edbi 2017. B\u00ean c\u1ea1nh s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a c\u00e1c\u00a0th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh, kem ngo\u1ea1i, tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa c\u0169ng \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o OCH x\u00e1c \u0111\u1ecbnh l\u00e0 “th\u1ee7 ph\u1ea1m” \u1ea3nh h\u01b0\u1edfng t\u1edbi doanh thu trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

\n“Tr\u00e0 s\u1eefa \u0111ang thu h\u00fat gi\u1edbi tr\u1ebb t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, trong \u0111\u00f3 c\u00f3 b\u00e1nh”, b\u00e1o c\u00e1o c\u1ee7a ban \u0111i\u1ec1u h\u00e0nh OCH nh\u1eadn \u0111\u1ecbnh.\u00a0<\/p>\n\n\n\n\n
\n<\/td>\n<\/tr>\n
\n

\nC\u1ea3nh x\u1ebfp h\u00e0ng mua tr\u00e0 s\u1eefa \u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1i TP HCM. \u1ea2nh: Ph\u01b0\u01a1ng \u0110\u00f4ng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nDu nh\u1eadp v\u00e0o Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 2000, song kho\u1ea3ng 5 n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa m\u1edbi b\u00f9ng n\u1ed5 sau khi m\u1ed9t lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i tham gia. S\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng khi\u1ebfn kinh doanh tr\u00e0 s\u1eefa t\u1ef1 ph\u00e1t b\u00f9ng n\u1ed5 d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, v\u1edbi\u00a0c\u00e1ch pha ch\u1ebf \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i \u0111a d\u1ea1ng h\u01a1n, trong \u0111\u00f3 kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u1ec1 truy\u1ec1n th\u00f4ng khi\u1ebfn th\u1ee9c u\u1ed1ng n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t “tr\u00e0o l\u01b0u”.\u00a0<\/p>\n

\n\u1ede m\u1ea3ng th\u1ef1c ph\u1ea9m, theo ban l\u00e3nh \u0111\u1ea1o OCH c\u00f2n c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. <\/strong><\/span>N\u0103m 2019, doanh thu b\u00e1nh k\u1eb9o c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam d\u1ef1 b\u00e1o t\u0103ng kho\u1ea3ng 8%. Tuy nhi\u00ean, OCH nh\u1eadn \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng b\u00e1nh ng\u1ecdt ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc nh\u01b0 \u0110\u1ea1i Ph\u00e1t, Sweethome, ABC Bakery, Tous Les Jous, Paris Bagettes… C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi ti\u1ec1m l\u1ef1c m\u1ea1nh v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng v\u1ecb tr\u00ed l\u1edbn v\u00e0 \u0111\u1eb9p, tr\u01b0ng b\u00e0y b\u00e1nh nhi\u1ec1u, \u0111a d\u1ea1ng, ch\u1ea5p nh\u1eadn l\u1ed7 \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, m\u00f4 h\u00ecnh c\u00e1 nh\u00e2n t\u1ef1 kinh doanh c\u0169ng ph\u00e1t tri\u1ec3n kh\u00e1 r\u1ea7m r\u1ed9.\u00a0<\/p>\n

\n“Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t trong ng\u00e0nh b\u00e1nh ng\u1ecdt l\u00e0 c\u00e1c h\u00e3ng th\u01b0\u1eddng xuy\u00ean tung ra r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi nhi\u1ec1u h\u01a1n l\u01b0\u1ee3ng trung b\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm. Vi\u1ec7c tung qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 l\u00e0m t\u0103ng chi ph\u00ed \u0111\u1ea7u t\u01b0”, b\u00e1o c\u00e1o c\u1ee7a ban \u0111i\u1ec1u h\u00e0nh OCH \u0111\u00e1nh gi\u00e1, \u0111\u1ed3ng th\u1eddi cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho vi\u1ec7c c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t h\u01a1n, kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh trong c\u00f9ng m\u1ed9t ng\u00e0nh h\u00e0ng m\u00e0 c\u00f2n gi\u1eefa c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c nhau.<\/p>\n

\nN\u0103m 2018, OCH \u0111\u1ea1t doanh thu h\u1ee3p nh\u1ea5t 1.155 t\u1ef7 \u0111\u1ed3ng, nh\u01b0ng l\u00e3i sau thu\u1ebf ch\u1ec9 l\u00e0 44 t\u1ef7 \u0111\u1ed3ng. N\u0103m 2019, c\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu 1.147 t\u1ef7 \u0111\u1ed3ng, song l\u00e3i tr\u01b0\u1edbc thu\u1ebf ch\u1ec9 v\u1ebbn v\u1eb9n 17 t\u1ef7 \u0111\u1ed3ng, b\u1eb1ng m\u1ed9t ph\u1ea7n n\u0103m so v\u1edbi c\u00f9ng k\u1ef3.\u00a0<\/p>\n

\nNguy\u1ec5n H\u00e0<\/strong><\/p>\n<\/p><\/div>\n

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[ad_1] Doanh thu t\u1eeb m\u1ea3ng th\u1ef1c ph\u1ea9m c\u1ee7a OCH v\u1eabn t\u0103ng, song l\u00e3nh \u0111\u1ea1o c\u00f4ng ty n\u00e0y nh\u1eadn \u0111\u1ecbnh tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111ang l\u00e0 “k\u1ebb th\u00f9” c\u1ee7a h\u1ecd.\u00a0 C\u00f4ng ty c\u1ed5 ph\u1ea7n Kh\u00e1ch s\u1ea1n v\u00e0 D\u1ecbch v\u1ee5 \u0110\u1ea1i D\u01b0\u01a1ng (M\u00e3 CK: OCH) v\u1eeba c\u00f4ng b\u1ed1 t\u00e0i li\u1ec7u \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean. Doanh […]<\/p>\n","protected":false},"author":2,"featured_media":1484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"\nTr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111e do\u1ea1 doanh thu c\u1ee7a \u00f4ng ch\u1ee7 Kem Tr\u00e0ng Ti\u1ec1n - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/trao-luu-tra-sua-de-doa-doanh-thu-cua-ong-chu-kem-trang-tien\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111e do\u1ea1 doanh thu c\u1ee7a \u00f4ng ch\u1ee7 Kem Tr\u00e0ng Ti\u1ec1n - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Doanh thu t\u1eeb m\u1ea3ng th\u1ef1c ph\u1ea9m c\u1ee7a OCH v\u1eabn t\u0103ng, song l\u00e3nh \u0111\u1ea1o c\u00f4ng ty n\u00e0y nh\u1eadn \u0111\u1ecbnh tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa \u0111ang l\u00e0 “k\u1ebb th\u00f9” c\u1ee7a h\u1ecd.\u00a0 C\u00f4ng ty c\u1ed5 ph\u1ea7n Kh\u00e1ch s\u1ea1n v\u00e0 D\u1ecbch v\u1ee5 \u0110\u1ea1i D\u01b0\u01a1ng (M\u00e3 CK: OCH) v\u1eeba c\u00f4ng b\u1ed1 t\u00e0i li\u1ec7u \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean. 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