{"id":1599,"date":"2019-06-15T13:34:45","date_gmt":"2019-06-15T10:34:45","guid":{"rendered":"https:\/\/selectednews.info\/vi\/san-pham-thuong-hieu-vinamilk-duoc-chon-mua-nhieu-nhat-tai-viet-nam\/"},"modified":"2019-06-15T13:34:45","modified_gmt":"2019-06-15T10:34:45","slug":"san-pham-thuong-hieu-vinamilk-duoc-chon-mua-nhieu-nhat-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/san-pham-thuong-hieu-vinamilk-duoc-chon-mua-nhieu-nhat-tai-viet-nam\/","title":{"rendered":"S\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u Vinamilk \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

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\n\t\t\t\t\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u n\u00e0y d\u1eabn \u0111\u1ea7u trong kh\u1ea3o s\u00e1t h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh c\u1ee7a Kantar Worldpanel.\t\t\t<\/p>\n

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\n\tKantar\u00a0Worldpanel v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o Brand Footprint (D\u1ea5u ch\u00e2n th\u01b0\u01a1ng hi\u1ec7u) 2019, th\u1ef1c hi\u1ec7n t\u1ea1i khu v\u1ef1c th\u00e0nh th\u1ecb (g\u1ed3m 4 th\u00e0nh ph\u1ed1 l\u1edbn) v\u00e0 n\u00f4ng th\u00f4n c\u1ee7a Vi\u1ec7t Nam. B\u1ea3ng x\u1ebfp h\u1ea1ng x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean \u0111i\u1ec3m ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (CRP), \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 h\u1ed9 gia \u0111\u00ecnh ch\u1ecdn mua s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea7n su\u1ea5t mua.<\/p>\n

\n\tTheo b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u Vinamilk n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp x\u1ebfp h\u1ea1ng nh\u1ea5t t\u1ea1i c\u1ea3 hai khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n x\u00e9t tr\u00ean ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, bao g\u1ed3m c\u00e1c l\u0129nh v\u1ef1c th\u1ee9c u\u1ed1ng, th\u1ef1c ph\u1ea9m, s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p, ch\u0103m s\u00f3c gia \u0111\u00ecnh. T\u1ea1i th\u00e0nh th\u1ecb, Vinamilk c\u00f3 ch\u1ec9 s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1edbi 49 tri\u1ec7u \u0111i\u1ec3m CRP.<\/p>\n\n\n\n\n
\n\t\t\t\t<\/td>\n<\/tr>\n
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\n\t\t\t\t\tVinamilk d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t khu v\u1ef1c th\u00e0nh th\u1ecb.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\tTh\u00e0nh t\u00edch n\u00e0y c\u0169ng l\u1eb7p l\u1ea1i trong nghi\u00ean c\u1ee9u t\u00e1ch bi\u1ec7t cho ng\u00e0nh h\u00e0ng s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa. C\u00f3 b\u1ed1n th\u01b0\u01a1ng\u00a0hi\u1ec7u thu\u1ed9c c\u00f4ng ty Vinamilk n\u0103m trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y g\u1ed3m Vinamilk, Ng\u00f4i Sao Ph\u01b0\u01a1ng Nam, \u00d4ng Th\u1ecd v\u00e0 Susu. Ngo\u00e0i ra, b\u00e1o c\u00e1o n\u00e0y cho bi\u1ebft \u0111\u00e2y l\u00e0 n\u0103m th\u1ee9 7 li\u00ean ti\u1ebfp Vinamilk duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t ng\u00e0nh h\u00e0ng s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa.<\/p>\n

\n\tTrong b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam 2019 c\u1ee7a\u00a0Kantar Worldpanel c\u00f3 \u0111o\u1ea1n vi\u1ebft, Vinamilk ti\u1ebfp t\u1ee5c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t.\u00a0<\/p>\n

\n\t“Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 cho truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. C\u0169ng nh\u01b0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb m\u1edbi nh\u01b0 s\u1eefa \u0111\u1eadu n\u00e0nh h\u1ea1t \u00f3c ch\u00f3, s\u1eefa ADM chu\u1ed1i, s\u1eefa chua n\u1ebfp c\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng”, tr\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a Kantar Worldpanel.<\/p>\n\n\n\n\n
\n\t\t\t\t\"Th\u01b0\u01a1ng<\/td>\n<\/tr>\n
\n

\n\t\t\t\t\tTop 10 s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 thay th\u1ebf s\u1eefa g\u00f3p m\u1eb7t nhi\u1ec1u nh\u00e3n hi\u1ec7u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Vinamilk.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\tB\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay ph\u00e2n t\u00edch tr\u00ean 21.400 th\u01b0\u01a1ng hi\u1ec7u, th\u1ef1c hi\u1ec7n tr\u00ean 72% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi t\u1ea1i 49 qu\u1ed1c gia, 5 l\u1ee5c \u0111\u1ecba v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u thu th\u1eadp trong 12 th\u00e1ng t\u00ednh \u0111\u1ebfn 11\/2018.\u00a0Kantar l\u00e0 \u0111\u01a1n v\u1ecb to\u00e0n c\u1ea7u v\u1ec1 d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n cho doanh nghi\u1ec7p v\u1edbi 30.000 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

\n\tNh\u1eadn \u0111\u1ecbnh v\u1ec1 k\u1ebft qu\u1ea3 n\u00e0y, \u00f4ng Phan Minh Ti\u00ean – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Vinamilk cho bi\u1ebft, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 khu v\u1ef1c n\u00f4ng th\u00f4n, \u0111ang c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho b\u1eefa \u0103n v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a gia \u0111\u00ecnh m\u00ecnh.<\/p>\n

\n\t“\u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c 43 n\u0103m li\u00ean t\u1ee5c mang \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, theo xu h\u01b0\u1edbng ti\u00ean ti\u1ebfn tr\u00ean th\u1ebf gi\u1edbi”, \u00f4ng Minh Ti\u00ean chia s\u1ebb.<\/p>\n

\n\tTrong b\u00e1o c\u00e1o kh\u00e1c t\u1eeb Nielsen Vi\u1ec7t Nam, Vinamilk hi\u1ec7n c\u0169ng \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u1ec1 c\u1ea3 s\u1ea3n l\u01b0\u1ee3ng l\u1eabn doanh s\u1ed1 b\u00e1n ra c\u1ee7a c\u1ea3 ng\u00e0nh h\u00e0ng s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t tr\u1ebb em trong 12 th\u00e1ng li\u00ean ti\u1ebfp t\u1eeb 3\/2018. K\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u0111\u1ed3ng t\u1eeb c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau c\u00f4ng b\u1ed1 trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m nay, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa c\u1ee7a Vi\u1ec7t Nam n\u00e0y ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n\n
\n\t\t\t\t\"Vinamilk<\/td>\n<\/tr>\n
\n

\n\t\t\t\t\tTh\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng\u00a0\u1ee9ng d\u1ee5ng\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI) v\u00e0o s\u1ea3n xu\u1ea5t.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\tC\u00e1c ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2018 cho th\u1ea5y \u0111\u1ec3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, Vinamilk ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111i \u0111\u1ea7u trong c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf. C\u00f4ng ty n\u00e0y li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi theo c\u00e1c xu h\u01b0\u1edbng dinh d\u01b0\u1ee1ng ti\u00ean ti\u1ebfn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 s\u1eefa t\u01b0\u01a1i organic, s\u1eefa t\u01b0\u01a1i A2, s\u1eefa c\u00f4ng th\u1ee9c tr\u1ebb em\u00a0Organic Gold \u0111\u1ea1t chu\u1ea9n ch\u00e2u \u00c2u \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam. C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ba s\u1eefa \u0111\u1eadu n\u00e0nh h\u1ea1nh nh\u00e2n, \u00f3c ch\u00f3, \u0111\u1eadu \u0111\u1ecf hay s\u1ea3n ph\u1ea9m m\u1edbi d\u00e0nh cho thanh thi\u1ebfu ni\u00ean nh\u01b0 th\u1ee9c u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng Vinamilk Power, My Joy… c\u0169ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c.<\/p>\n

\n\tB\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ty s\u1eefa t\u1ef7 \u0111\u00f4 n\u00e0y cho th\u1ea5y s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o h\u1ec7 th\u1ed1ng c\u00e1c nh\u00e0 m\u00e1y, trang tr\u1ea1i b\u00f2 s\u1eefa, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t c\u1ee7a m\u00ecnh. Vinamilk hi\u1ec7n c\u00f3 13 nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam, trong \u0111\u00f3 c\u00f3 hai si\u00eau nh\u00e0 m\u00e1y s\u1eefa n\u01b0\u1edbc v\u00e0 s\u1eefa b\u1ed9t c\u00f3 c\u00f4ng su\u1ea5t l\u1edbn, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, t\u1ef1 \u0111\u1ed9ng h\u00f3a cao.<\/p>\n\n\n\n\n
\n\t\t\t\t\"Ch\u0103n<\/td>\n<\/tr>\n
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\n\t\t\t\t\tKi\u1ebfn t\u1ea1o v\u00f9ng nguy\u00ean li\u1ec7u ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c\u00a0gi\u00fap Vinamilk t\u0103ng c\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng, \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\tTrong \u0111\u00f3, nh\u00e0 m\u00e1y s\u1eefa Vi\u1ec7t Nam \u0111\u00e3 ho\u00e0n th\u00e0nh giai \u0111o\u1ea1n hai, c\u00f4ng su\u1ea5t thi\u1ebft k\u1ebf l\u00ean \u0111\u1ebfn 10 tri\u1ec7u s\u1ea3n ph\u1ea9m s\u1eefa c\u00e1c lo\u1ea1i m\u1ed7i ng\u00e0y. Nh\u00e0 m\u00e1y s\u1eefa b\u1ed9t Vi\u1ec7t Nam c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u00ean \u0111\u1ebfn 2.000 t\u1ef7 \u0111\u1ed3ng, c\u00f3 c\u00f4ng su\u1ea5t 54.000 t\u1ea5n s\u1eefa b\u1ed9t m\u1ed9t n\u0103m.<\/p>\n

\n\tNgo\u00e0i ra, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 n\u00e9t d\u1ec5 nh\u1eadn th\u1ea5y n\u1eefa c\u1ee7a Vinamilk l\u00e0 \u0111\u1ea7u t\u01b0 cho c\u00e1c trang tr\u1ea1i b\u00f2 s\u1eefa. Vinamilk hi\u1ec7n \u0111ang s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng trang tr\u1ea1i \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn \u0111\u1ea1t ti\u00eau chu\u1ea9n th\u1ef1c h\u00e0nh n\u00f4ng nghi\u1ec7p t\u1ed1t to\u00e0n c\u1ea7u (Global G.A.P) l\u1edbn nh\u1ea5t ch\u00e2u \u00c1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng trang tr\u1ea1i. H\u1ec7 th\u1ed1ng n\u00e0y n\u1eb1m trong t\u1ed5ng s\u1ed1 12 trang tr\u1ea1i c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

\n\tT\u1ed5ng \u0111\u00e0n b\u00f2 Vinamilk \u0111ang qu\u1ea3n l\u00fd v\u00e0 khai th\u00e1c s\u1eefa \u0111\u1ea1t x\u1ea5p x\u1ec9 130.000 con. V\u1edbi ngu\u1ed3n l\u1ef1c tr\u00ean, Vinamilk c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t b\u00ecnh qu\u00e2n t\u1eeb 950-1.000 t\u1ea5n s\u1eefa t\u01b0\u01a1i nguy\u00ean li\u1ec7u m\u1ed7i ng\u00e0y. M\u1edbi \u0111\u00e2y, Vinamilk \u0111\u00e3 kh\u1edfi c\u00f4ng m\u1ed9t d\u1ef1 \u00e1n resort b\u00f2 s\u1eefa organic t\u1ea1i L\u00e0o quy m\u00f4 500ha, v\u1edbi 24.000 con. C\u00f9ng v\u1edbi hai trang tr\u1ea1i Organic chu\u1ea9n ch\u00e2u \u00c2u trong n\u01b0\u1edbc, Vinamilk s\u1ebd c\u00f3 v\u00f9ng nguy\u00ean li\u1ec7u s\u1eefa organic d\u1ed3i d\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i h\u1eefu c\u01a1 ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n

\n\tB\u1ea3o An<\/strong><\/p>\n<\/p><\/div>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u n\u00e0y d\u1eabn \u0111\u1ea7u trong kh\u1ea3o s\u00e1t h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh c\u1ee7a Kantar Worldpanel. 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