{"id":200,"date":"2019-04-26T09:12:02","date_gmt":"2019-04-26T06:12:02","guid":{"rendered":"https:\/\/selectednews.info\/vi\/khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi\/"},"modified":"2019-04-26T09:12:03","modified_gmt":"2019-04-26T06:12:03","slug":"khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi\/","title":{"rendered":"Kh\u00e1ch H\u00e0ng Ng\u00e0y Nay Ng\u00e0y C\u00e0ng \u201cl\u1eddn\u201d Khuy\u1ebfn M\u1ea1i Ch\u00fang Ta N\u00ean L\u00e0m G\u00ec ?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong>H\u1ed3i th\u00e1ng 2.2019 theo B\u00e1o c\u00e1o ROI Genome c\u00f4ng b\u1ed1 c\u1ee7a Analytic Partners ch\u1ec9 ra r\u1eb1ng n\u1ebfu c\u00e1c nh\u00e3n h\u00e0ng th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i tr\u1ef1c ti\u1ebfp h\u00e0ng tu\u1ea7n, hi\u1ec7u qu\u1ea3 kinh doanh s\u1ebd gi\u1ea3m \u0111i 36%.<\/strong><\/p>\n<p>Khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng khi c\u1ea7n t\u1ea1o l\u1ee3i nhu\u1eadn t\u1ee9c th\u00ec. Gi\u1edd \u0111\u00e2y h\u1ecd b\u1eaft \u0111\u1ea7u \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c m\u1edbi: t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng \u0111ang s\u1ee5t gi\u1ea3m, theo b\u00e1o c\u00e1o ROI Genome c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u Analytic Partners. \u0110\u1ec3 l\u00e0m r\u00f5 v\u1ea5n \u0111\u1ec1 n\u00e0y, Forbes \u0111\u00e3 trao \u0111\u1ed5i v\u1edbi Mike Menkes, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao c\u1ee7a Analytic Partners.<\/p>\n<figure id=\"attachment_3224\" aria-describedby=\"caption-attachment-3224\" style=\"width: 292px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3224\" class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng ng\u00e0y nay ng\u00e0y c\u00e0ng \u201cl\u1eddn\u201d khuy\u1ebfn m\u1ea1i ch\u00fang ta n\u00ean l\u00e0m g\u00ec ?<\/figcaption><\/figure>\n<h3><em><strong>* V\u00ec sao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng ng\u00e0y m\u1ed9t suy gi\u1ea3m?<\/strong><\/em><\/h3>\n<p>Trong th\u1eadp ni\u00ean v\u1eeba qua, ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5 ti\u1ec1n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i. K\u1ec3 t\u1eeb \u0111\u1ee3t suy tho\u00e1i kinh t\u1ebf nh\u1eefng n\u0103m 2000, c\u00e1c nh\u00e3n h\u00e0ng v\u1eabn lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y doanh thu ng\u1eafn h\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1, c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1 khi mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. Tuy v\u1eady t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang \u0111ang d\u1ea7n b\u1ecb \u201cx\u00f3i m\u00f2n\u201d.<\/p>\n<p>Nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 \u0111i\u1ec7n tho\u1ea1i \u0111i \u0111\u1ed9ng. Gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 h\u00e0ng h\u00f3a gi\u1eefa nhi\u1ec1u n\u01a1i kh\u00e1c nhau tr\u00ean m\u1ea1ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c li\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 \u201cm\u00f3n h\u1eddi\u201d hay kh\u00f4ng. Nh\u1edd c\u00f4ng ngh\u1ec7 h\u1ecd c\u0169ng ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, v\u1eady n\u00ean khuy\u1ebfn m\u1ea1i kh\u00f4ng c\u00f2n khan hi\u1ebfm nh\u01b0 x\u01b0a.<\/p>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean kh\u00f4ng \u0111\u1ed3ng ngh\u0129a khuy\u1ebfn m\u1ea1i \u0111\u00e3 m\u1ea5t hi\u1ec7u qu\u1ea3. \u0110\u00e2y v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u00fac \u0111\u1ea9y doanh thu m\u1ea1nh m\u1ebd, ch\u1ec9 l\u00e0 t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n cho m\u1ed7i \u0111\u1ed3ng ti\u1ec1n \u0111\u1ed5 v\u00e0o \u0111\u00e3 kh\u00f4ng c\u00f2n cao nh\u01b0 tr\u01b0\u1edbc.<\/p>\n<h3><em><strong>* \u00d4ng nh\u1eafc t\u1edbi vi\u1ec7c l\u1ec7 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i. V\u00ec sao \u0111i\u1ec1u n\u00e0y di\u1ec5n ra v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi marketing c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 khuy\u1ebfn m\u1ea1i ngay t\u1ea1i c\u1eeda h\u00e0ng?<\/strong><\/em><\/h3>\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, t\u0103ng c\u01b0\u1eddng khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi qu\u00e1 tr\u00ecnh r\u00f3t v\u1ed1n. Khi v\u1ed1n nhi\u1ec1u v\u00e0 hi\u1ec7u qu\u1ea3 mang l\u1ea1i c\u00e0ng r\u00f5 r\u1ec7t th\u00ec ng\u01b0\u1eddi ta s\u1ebd c\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u1ed5 nhi\u1ec1u ti\u1ec1n v\u00e0o.<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng t\u1ed3i, nh\u01b0ng c\u00f3 m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t: chi ph\u00ed c\u01a1 h\u1ed9i. T\u0103ng ti\u1ec1n \u0111\u1ea7u t\u01b0 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 t\u0103ng doanh thu, nh\u01b0ng ch\u01b0a ch\u1eafc n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n vi\u1ec7c d\u00f9ng kho\u1ea3n ti\u1ec1n n\u00e0y cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hay nghi\u00ean c\u1ee9u \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n \u01b0u ti\u00ean kh\u00e1c.<\/p>\n<h3><strong><em>* N\u1ebfu khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng \u0111ang m\u1ea5t \u0111i quy\u1ec1n l\u1ef1c, theo \u00f4ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang s\u1ebd d\u1ea7n suy gi\u1ea3m hay v\u1eabn gi\u1eef nguy\u00ean trong t\u01b0\u01a1ng lai?<\/em><\/strong><\/h3>\n<p>C\u00e1c c\u00f4ng ty c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng nh\u00e2n t\u1ed1 n\u00e0o s\u1ebd th\u00fac \u0111\u1ea9y c\u00f4ng ty c\u1ee7a h\u1ecd trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nh\u1ea5t. Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3225\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Khach-Hang-Ngay-Nay-Ngay-Cang-\u201clon\u201d-Khuyen-Mai-Chung.png\" alt=\"Kh\u00e1ch h\u00e0ng ng\u00e0y nay ng\u00e0y c\u00e0ng \u201cl\u1eddn\u201d khuy\u1ebfn m\u1ea1i ch\u00fang ta n\u00ean l\u00e0m g\u00ec ? 1\" title=\"Kh\u00e1ch h\u00e0ng ng\u00e0y nay ng\u00e0y c\u00e0ng \u201cl\u1eddn\u201d khuy\u1ebfn m\u1ea1i ch\u00fang ta n\u00ean l\u00e0m g\u00ec ? 62\"\/><\/p>\n<h3><em><strong>* B\u1ea3n c\u00e1o c\u00e1o n\u00f3i r\u1eb1ng th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cb\u00e3o h\u00f2a\u201d khuy\u1ebfn m\u00e3i t\u1ea1i c\u1eeda h\u00e0ng. \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c c\u00e1c chuy\u00ean gia marketing \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o online nh\u01b0 email hay kh\u00f4ng?<\/strong><\/em><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u00fang l\u00e0 \u0111ang \u201cb\u00e3o h\u00f2a\u201d khuy\u1ebfn m\u1ea1i. Nhi\u1ec1u c\u00f4ng ty nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ph\u1ea7n \u0111\u00f4ng kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00e3 khuy\u1ebfn m\u1ea1i ho\u1eb7c ch\u1edd gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua h\u00e0ng v\u1ec1 tr\u1eef cho t\u1edbi t\u1eadn \u0111\u1ee3t gi\u1ea3m gi\u00e1 ti\u1ebfp theo. Khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh thu, nh\u01b0ng quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm ra m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng h\u1ee3p l\u00fd v\u00e0 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p k\u00edch c\u1ea7u thay th\u1ebf.<\/p>\n<h3><em><strong>* \u00d4ng c\u00f2n mu\u1ed1n chia s\u1ebb \u0111i\u1ec1u g\u00ec v\u1ec1 b\u00e1o c\u00e1o?<\/strong><\/em><\/h3>\n<p>B\u00e1o c\u00e1o ch\u00fang t\u00f4i c\u00f2n ch\u1ec9 ra m\u1ed9t \u0111i\u1ec1u n\u1eefa: Nh\u00ecn chung hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111ang ng\u00e0y m\u1ed9t gia t\u0103ng, tuy nhi\u00ean 10 n\u0103m g\u1ea7n \u0111\u00e2y l\u1ea1i ghi nh\u1eadn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn suy gi\u1ea3m. Kho\u1ea3ng c\u00e1ch gi\u1eefa ROI qu\u1ea3ng c\u00e1o online v\u00e0 offline trong kho\u1ea3ng th\u1eddi gian t\u1eeb 2016-2018 \u0111ang thu h\u1eb9p l\u1ea1i \u1edf m\u1ee9c x\u1ea5p x\u1ec9 30%.<\/p>\n<p>Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y r\u1ea5t kh\u00e1c nhau \u1edf m\u1ed7i c\u00f4ng ty. M\u1ea5u ch\u1ed1t n\u1eb1m \u1edf vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n gi\u1eef \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng khi quy\u1ebft \u0111\u1ecbnh chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hay khuy\u1ebfn m\u1ea1i tr\u1ef1c ti\u1ebfp, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n<p style=\"text-align: right\"><em>* Ngu\u1ed3n: Forbes Vietnam<\/em><\/p>\n<div class=\"wp-subscribe-single wp-subscribe-after-content\">\n<div id=\"wp-subscribe\" class=\"wp-subscribe-wrap wp-subscribe wp-subscribe-1\" data-thanks_page=\"0\" data-thanks_page_url=\"\" data-thanks_page_new_window=\"0\">\n<h4 class=\"title\">B\u1ea3n tin Marketing &amp; Startup 2019<\/h4>\n<p class=\"thanks\">\u0110\u0103ng k\u00fd th\u00e0nh c\u00f4ng.<\/p>\n<p class=\"error\">C\u00f3 l\u1ed7i x\u1ea3y ra<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- \/form-wrapper --><\/p><\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] H\u1ed3i th\u00e1ng 2.2019 theo B\u00e1o c\u00e1o ROI Genome c\u00f4ng b\u1ed1 c\u1ee7a Analytic Partners ch\u1ec9 ra r\u1eb1ng n\u1ebfu c\u00e1c nh\u00e3n h\u00e0ng th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i tr\u1ef1c ti\u1ebfp h\u00e0ng tu\u1ea7n, hi\u1ec7u qu\u1ea3 kinh doanh s\u1ebd gi\u1ea3m \u0111i 36%. Khuy\u1ebfn m\u1ea1i t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xu-huong-tiep-thi-truc-tuyen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kh\u00e1ch H\u00e0ng Ng\u00e0y Nay Ng\u00e0y C\u00e0ng \u201cl\u1eddn\u201d Khuy\u1ebfn M\u1ea1i Ch\u00fang Ta N\u00ean L\u00e0m G\u00ec ? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/khach-hang-ngay-nay-ngay-cang-lon-khuyen-mai-chung-ta-nen-lam-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1ch H\u00e0ng Ng\u00e0y Nay Ng\u00e0y C\u00e0ng \u201cl\u1eddn\u201d Khuy\u1ebfn M\u1ea1i Ch\u00fang Ta N\u00ean L\u00e0m G\u00ec ? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] H\u1ed3i th\u00e1ng 2.2019 theo B\u00e1o c\u00e1o ROI Genome c\u00f4ng b\u1ed1 c\u1ee7a Analytic Partners ch\u1ec9 ra r\u1eb1ng n\u1ebfu c\u00e1c nh\u00e3n h\u00e0ng th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i tr\u1ef1c ti\u1ebfp h\u00e0ng tu\u1ea7n, hi\u1ec7u qu\u1ea3 kinh doanh s\u1ebd gi\u1ea3m \u0111i 36%. 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