{"id":2239,"date":"2019-07-02T00:52:48","date_gmt":"2019-07-01T21:52:48","guid":{"rendered":"https:\/\/selectednews.info\/vi\/thuong-mai-dien-tu-ke-lo-vi-mo-kho-nguoi-me-showbiz-hoa\/"},"modified":"2019-07-02T00:52:49","modified_gmt":"2019-07-01T21:52:49","slug":"thuong-mai-dien-tu-ke-lo-vi-mo-kho-nguoi-me-showbiz-hoa","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/thuong-mai-dien-tu-ke-lo-vi-mo-kho-nguoi-me-showbiz-hoa\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – k\u1ebb l\u1ed7 v\u00ec m\u1edf kho, ng\u01b0\u1eddi m\u00ea ‘showbiz h\u00f3a’"},"content":{"rendered":"

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\n<\/p>\n

\n\u0110\u1ec3 c\u00e2u kh\u00e1ch, Tiki v\u00e0 Lazada kh\u00f4ng ch\u1ec9 c\u00f9ng “khuy\u1ebfn m\u00e3i ch\u1edbp nho\u00e1ng” v\u00e0 gi\u1ea3m gi\u00e1 tri\u1ec1n mi\u00ean, m\u00e0 s\u1edf h\u1eefu “chi\u00eau” ri\u00eang.\t<\/p>\n

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\nChi\u1ebfm tr\u1ecdn t\u1ea7ng 3 t\u1ea1i m\u1ed9t t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng h\u1ea1ng A \u1edf qu\u1eadn 10 (TP HCM), tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a Tiki \u0111\u00e3 \u0111\u1ea7y ch\u1ed7. D\u00f9 m\u1edbi chuy\u1ec3n v\u0103n ph\u00f2ng t\u1eeb \u0111\u1ea7u n\u0103m nay, nh\u01b0ng \u00f4ng Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n – nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Tiki n\u00f3i c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i thu\u00ea th\u00eam t\u1ea7ng n\u1eefa.\u00a0<\/p>\n

\nTuy nhi\u00ean, kh\u1ed1i v\u0103n ph\u00f2ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong vi\u1ec7c m\u1edf r\u1ed9ng h\u1ea1 t\u1ea7ng, nh\u1ea5t l\u00e0 n\u0103ng l\u1ef1c c\u00e1c trung t\u00e2m ho\u00e0n thi\u1ec7n \u0111\u01a1n h\u00e0ng c\u1ee7a startup n\u1ed9i \u0111\u1ecba n\u00e0y.\u00a0<\/p>\n

\n“Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed7i l\u1ea7n m\u1edf b\u00e1o l\u00ean xem th\u00ec th\u1ea5y b\u00e0n v\u1ec1 ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o Tiki th\u1ebf n\u00e0o, sao l\u1ed7 nhi\u1ec1u th\u1ebf, th\u00ec \u0111\u00e2y, ngu\u1ed3n v\u1ed1n ch\u00fang t\u00f4i \u0111\u1ec3\u00a0\u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, kho b\u00e3i”, \u00f4ng S\u01a1n gi\u1ea3i th\u00edch c\u00f4ng ty \u0111ang c\u00f3 h\u01a1n 30.000 m2 nh\u00e0 kho v\u00e0 k\u1ef3 v\u1ecdng\u00a06-8 th\u00e1ng t\u1edbi c\u00f3 100.000 m2, sau c\u00fa b\u1eaft tay v\u1edbi Unidepot.<\/p>\n\n\n\n\n
\n<\/td>\n<\/tr>\n
\n

\nB\u00ean trong m\u1ed9t trung t\u00e2m ho\u00e0n thi\u1ec7n \u0111\u01a1n h\u00e0ng c\u1ee7a Tiki.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\u1ede th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, Tiki l\u00e0 ng\u01b0\u1eddi kh\u01a1i m\u00e0u cu\u1ed9c chi\u1ebfn t\u1ed1c \u0111\u1ed9 giao h\u00e0ng, v\u1edbi ‘Tiki Now’. V\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng n\u0103ng l\u1ef1c kho b\u00e3i, t\u1ed1c \u0111\u1ed9 d\u01b0\u1eddng nh\u01b0 v\u1eabn l\u00e0 “\u00e1t ch\u1ee7 b\u00e0i” \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a trang n\u00e0y.<\/p>\n

\n“M\u1ed9t ph\u1ea7n chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nhanh h\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n”, \u00f4ng S\u01a1n x\u00e1c nh\u1eadn. Hi\u1ec7n Tiki c\u00f3 h\u01a1n 100.000 s\u1ea3n ph\u1ea9m giao \u0111\u01b0\u1ee3c 2 gi\u1edd v\u00e0 \u0111ang m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 sang giao 3 gi\u1edd, giao trong ng\u00e0y \u0111\u1ebfn qua ng\u00e0y \u0111\u1ec3 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ebfn tri\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 cung c\u1ea5p.<\/p>\n

\nTiki 2 gi\u1edd l\u1ea7n l\u01b0\u1ee3t k\u00e9o theo nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 ‘Shopee nh\u1eadn h\u00e0ng 4 gi\u1edd’, ‘Sendo giao h\u00e0ng 3 gi\u1edd’ hay th\u1eadm ch\u00ed l\u00e0 Lotte.vn tung ‘Giao nhanh ch\u1edbp m\u1eaft’ trong 1 gi\u1edd, 3 gi\u1edd v\u00e0 24 gi\u1edd.\u00a0“H\u00f4m t\u00f4i \u0111\u1eb7t m\u1ed9t quy\u1ec3n s\u00e1ch c\u00f3 trong danh m\u1ee5c giao 4 gi\u1edd c\u1ee7a Shopee l\u00fac 9h40 nh\u01b0ng 10h40 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng, s\u1edbm h\u01a1n c\u1ea3 d\u1ef1 ki\u1ebfn”, ch\u1ecb H\u00e2n L\u00ea nh\u1eadn h\u00e0ng \u1edf qu\u1eadn 1 n\u00f3i.<\/p>\n

\nTuy nhi\u00ean, danh m\u1ee5c s\u1ea3n ph\u1ea9m giao nhanh c\u1ee7a Tiki hi\u1ec7n v\u1eabn l\u1edbn nh\u1ea5t trong c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00f4 h\u00ecnh “managed marketplace”, t\u1ee9c t\u1ea5t c\u1ea3 h\u00e0ng ph\u1ea3i v\u1ec1 kho Tiki r\u1ed3i m\u1edbi giao n\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1eddi gian. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do h\u00e3ng n\u00e0y c\u1ea7n \u0111\u1ed5 th\u00eam ti\u1ec1n l\u00e0m kho.<\/p>\n

\nTrong khi \u0111\u00f3, t\u1ea1i m\u1ed9t s\u1ed1 s\u00e0n kh\u00e1c, m\u00f4 h\u00ecnh “marketplace” th\u00f4ng th\u01b0\u1eddng cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n ch\u1ee7 \u0111\u1ed9ng giao h\u00e0ng n\u00ean kh\u00f3 l\u00f2ng cam \u0111oan th\u1eddi gian. Nh\u1eefng s\u1ea3n ph\u1ea9m v\u1ed1n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh m\u1ee5c giao nhanh ch\u1ee7 y\u1ebfu ch\u1ec9 l\u00e0 h\u00e0ng t\u1ea1p h\u00f3a hay s\u00e1ch. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do h\u1ecd t\u00ecm h\u01b0\u1edbng kh\u00e1c \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n\n
\n\"Tiki<\/td>\n<\/tr>\n
\n

\nTiki v\u00e0 Lazada n\u1eb1m trong top 3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhi\u1ec1u truy c\u1eadp nh\u1ea5t v\u00e0o qu\u00fd I\/2019. Ngu\u1ed3n: iPrice<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\u0110\u01a1n c\u1eed nh\u01b0 Lazada, ngo\u1ea1i binh l\u00e2u n\u0103m tr\u00ean th\u1ecb tr\u01b0\u1eddng,\u00a0g\u1ea7n \u0111\u00e2y “l\u1ed9t x\u00e1c” theo h\u01b0\u1edbng “showbiz h\u00f3a”. Gi\u1eefa cu\u1ed1i th\u00e1ng 6\/2019, Lazada thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u sang h\u00ecnh tr\u00e1i tim. L\u00e3nh \u0111\u1ea1o Lazada khu v\u1ef1c n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai h\u00ecnh th\u1ee9c mua s\u1eafm k\u1ebft\u00a0h\u1ee3p gi\u1ea3i tr\u00ed (shoppertainment).\u00a0<\/p>\n

\n“Ch\u00fang t\u00f4i \u0111ang n\u1eafm b\u1eaft \u2018nh\u1ecbp \u0111\u1eadp\u2019 c\u1ee7a khu v\u1ef1c b\u1eb1ng vi\u1ec7c quan s\u00e1t h\u00e0nh vi, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng mua s\u1eafm c\u1ee7a ch\u00fang t\u00f4i. \u0110\u1ed3ng th\u1eddi, ti\u00ean phong v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh ngh\u0129a tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u1ea3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng m\u1edbi v\u00e0 c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o”, Mary Zhou, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ee7a T\u1eadp \u0111o\u00e0n Lazada n\u00f3i.<\/p>\n

\nT\u1eeb n\u0103m tr\u01b0\u1edbc, Lazada \u0111\u00e3 b\u1eaft th\u1ecb hi\u1ebfu r\u1ea5t nhanh khi tr\u00e0o l\u01b0u b\u00e1n h\u00e0ng qua ‘livestream’ r\u1ea7m r\u1ed9 xu\u1ea5t hi\u1ec7n tr\u00ean Facebook. S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u0169ng lao v\u00e0o thu\u00ea c\u00e1c ngh\u1ec7 s\u1ef9, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, nh\u00e2n v\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ed5 ch\u1ee9c ‘livestream’ \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng, ch\u01a1i tr\u00f2 ch\u01a1i c\u00f9ng ng\u01b0\u1eddi xem… \u0110\u1ebfn nay, trang n\u00e0y v\u1eabn mi\u1ec7t m\u00e0i t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 th\u1ebf.<\/p>\n

\nCu\u1ed1i th\u00e1ng 3\/2019, kh\u00e1i ni\u1ec7m ‘shoppertainment’ \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao tr\u00e0o v\u1edbi m\u1ed9t \u0111\u1ea1i nh\u1ea1c h\u1ed9i m\u1eebng sinh nh\u1eadt c\u00f3 g\u00f3p m\u1eb7t c\u1ee7a si\u00eau sao Dua Lipa, bi\u1ec3u di\u1ec5n \u1edf Indonesia. Lazada Vi\u1ec7t Nam thu\u00ea m\u1ed9t nh\u00f3m ngh\u1ec7 s\u1ef9 tr\u1ebb sang \u0111\u1ec3 livestream, thu h\u00fat s\u1ef1 theo d\u00f5i c\u1ee7a ng\u01b0\u1eddi xem. S\u1ef1 ki\u1ec7n l\u1ea7n \u0111\u00f3 thu h\u00fat 12 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean to\u00e0n \u0110\u00f4ng Nam \u00c1. Doanh s\u1ed1 c\u1ea3 khu v\u1ef1c c\u1ee7a Lazada trong 24 gi\u1edd ng\u00e0y 27\/03 t\u0103ng 15 l\u1ea7n so v\u1edbi doanh s\u1ed1 trung b\u00ecnh.<\/p>\n

\nNgo\u00e0i t\u0103ng t\u00ednh gi\u1ea3i tr\u00ed, \u0111\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n ni\u1ec1m tin ti\u00eau d\u00f9ng, v\u1ed1n d\u1ec5 b\u1ecb lung lay b\u1edfi nh\u1eefng c\u1eeda h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m tr\u00ean s\u00e0n, Lazada Vi\u1ec7t Nam c\u00f2n tung chi\u1ebfn l\u01b0\u1ee3c JBP (Joint Business Plan) \u0111\u1ec3 ph\u00e2n ph\u1ed1i h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n

\n\u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 ch\u1ec9 t\u00ednh t\u1eeb th\u00e1ng 5\/2019 \u0111\u1ebfn nay, s\u00e0n n\u00e0y li\u00ean t\u1ee5c c\u00f4ng b\u1ed1 k\u00fd h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Realme, Lock&Lock, Bosch hay FrieslandCampina Vi\u1ec7t Nam… \u0111\u1ec3 m\u1edf c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Est\u00e9e Lauder hay Sulwhasoo…<\/p>\n

\nTrong m\u1ed9t b\u00ecnh lu\u1eadn g\u1ea7n \u0111\u00e2y tr\u00ean trang Tech In Asia<\/em> v\u1ec1 c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u1edf \u0110\u00f4ng Nam \u00c1, \u00f4ng Nguy\u1ec5n Quang Thu\u1eadt – Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng c\u1ee7a Sen \u0110\u1ecf ch\u1ec9 ra 3 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0: hi\u1ec3u \u0111\u01b0\u1ee3c mobile \u0111ang l\u00e0 ‘vua’, n\u1eafm \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a logistics v\u00e0 mang \u0111\u1ebfn t\u00f9y ch\u1ecdn thanh to\u00e1n linh ho\u1ea1t. Trong cu\u1ed9c ch\u01a1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay, h\u00e0nh \u0111\u1ed9ng ph\u1ea3i l\u00e0 ‘ch\u01a1i l\u1edbn’.<\/p>\n

\n“Ch\u01a1i l\u1edbn \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i. Kh\u00f4ng c\u00f2n n\u1eefa ki\u1ec3u ‘ch\u1edd xem’, ki\u1ec3u th\u1eed nghi\u1ec7m hay nh\u1eefng phen \u0111\u00e1nh c\u01b0\u1ee3c nh\u1ecf. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ngh\u0129 l\u1edbn h\u01a1n v\u1ec1 h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau”, \u00f4ng n\u00f3i.<\/p>\n

\nVi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/p><\/div>\n

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[ad_1] \u0110\u1ec3 c\u00e2u kh\u00e1ch, Tiki v\u00e0 Lazada kh\u00f4ng ch\u1ec9 c\u00f9ng “khuy\u1ebfn m\u00e3i ch\u1edbp nho\u00e1ng” v\u00e0 gi\u1ea3m gi\u00e1 tri\u1ec1n mi\u00ean, m\u00e0 s\u1edf h\u1eefu “chi\u00eau” ri\u00eang. Chi\u1ebfm tr\u1ecdn t\u1ea7ng 3 t\u1ea1i m\u1ed9t t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng h\u1ea1ng A \u1edf qu\u1eadn 10 (TP HCM), tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a Tiki \u0111\u00e3 \u0111\u1ea7y ch\u1ed7. D\u00f9 m\u1edbi chuy\u1ec3n v\u0103n ph\u00f2ng t\u1eeb […]<\/p>\n","protected":false},"author":2,"featured_media":2240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - k\u1ebb l\u1ed7 v\u00ec m\u1edf kho, ng\u01b0\u1eddi m\u00ea 'showbiz h\u00f3a' - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/thuong-mai-dien-tu-ke-lo-vi-mo-kho-nguoi-me-showbiz-hoa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - k\u1ebb l\u1ed7 v\u00ec m\u1edf kho, ng\u01b0\u1eddi m\u00ea 'showbiz h\u00f3a' - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] \u0110\u1ec3 c\u00e2u kh\u00e1ch, Tiki v\u00e0 Lazada kh\u00f4ng ch\u1ec9 c\u00f9ng “khuy\u1ebfn m\u00e3i ch\u1edbp nho\u00e1ng” v\u00e0 gi\u1ea3m gi\u00e1 tri\u1ec1n mi\u00ean, m\u00e0 s\u1edf h\u1eefu “chi\u00eau” ri\u00eang. 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