{"id":24,"date":"2019-04-16T15:41:43","date_gmt":"2019-04-16T12:41:43","guid":{"rendered":"https:\/\/selectednews.info\/vi\/xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao\/"},"modified":"2019-04-16T15:41:44","modified_gmt":"2019-04-16T12:41:44","slug":"xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao\/","title":{"rendered":"Xu H\u01b0\u1edbng Ng\u00e2n S\u00e1ch V\u00e0 K\u00eanh Truy\u1ec1n Th\u00f4ng Th\u1ebf N\u00e0o?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><b>Gi\u1ed1ng nh\u01b0 nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh kh\u00e1c, marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng lu\u00f4n thay \u0111\u1ed5i v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi li\u00ean t\u1ee5c. H\u00e3y c\u00f9ng n\u1eafm b\u1eaft ngay nh\u1eefng xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trong Marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/b><\/p>\n<\/p>\n<p>Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: Xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch, k\u00eanh truy\u1ec1n th\u00f4ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7<\/p>\n<p>B\u00e0i vi\u1ebft l\u00e0 c\u00e1c quan \u0111i\u1ec3m n\u1ed5i b\u1eadt t\u1eeb nghi\u00eam c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi MM &amp; M v\u00e0 Deloitte trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong th\u00e1ng 1 n\u0103m 2019 v\u1edbi 233 chuy\u00ean gia Marketing ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb, h\u1ecd l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, bao g\u1ed3m ch\u1ea9n \u0111o\u00e1n, d\u01b0\u1ee3c, c\u00f4ng ngh\u1ec7 sinh h\u1ecdc, v\u00e0 c\u00e1c thi\u1ebft b\u1ecb y t\u1ebf.<\/p>\n<h3><b>Xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch Marketing ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/b><\/h3>\n<p>Cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y c\u00e1c c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u1ec1 Marketing v\u00e0o n\u0103m v\u1eeba qua: ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t (92%) cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u0103ng ng\u00e2n s\u00e1ch Marketing h\u00e0ng n\u0103m. Trong \u0111\u00f3, d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng chi ti\u00eau l\u1edbn nh\u1ea5t, chi\u1ebfm 94%.<\/p>\n<p>H\u01a1n n\u1eefa, ch\u1ec9 c\u00f3 4% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho bi\u1ebft h\u1ecd \u0111\u00e3 gi\u1ea3m ng\u00e2n s\u00e1ch Marketing h\u00e0ng n\u0103m trong n\u0103m 2018, trong khi \u0111\u00f3 t\u1ef7 l\u1ec7 gi\u1ea3m ng\u00e2n s\u00e1ch Marketing trong ng\u00e0nh n\u00e0y trong n\u0103m 2017 l\u00e0 16%.<\/p>\n<div align=\"center\">\n<figure style=\"width: 1265px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3080\" title=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o?\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555418502_216_Xu-Huong-Ngan-Sach-Va-Kenh-Truyen-Thong-The-Nao.jpg\" alt=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o?\" width=\"1265\" height=\"817\"\/><figcaption class=\"wp-caption-text\">Ng\u00e2n s\u00e1ch d\u00e0nh cho Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 xu h\u01b0\u1edbng t\u0103ng cao (\u1ea2nh: avaya)<\/figcaption><\/figure>\n<\/div>\n<h3><b>Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trong Marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/b><\/h3>\n<p>M\u1eb7c d\u00f9 Digital ng\u00e0y nay \u0111\u00e3 r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 m\u1ed9t k\u00eanh Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu, tuy nhi\u00ean c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nh\u1eadn th\u1ea5y r\u1eb1ng Digital kh\u00f4ng h\u1ec1 gi\u1ebft ch\u1ebft c\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing truy\u1ec1n th\u1ed1ng trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe:<\/p>\n<ul>\n<li>Kho\u1ea3ng 86% s\u1ed1 Marketer \u0111\u01b0\u1ee3c h\u1ecfi th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p Marketing tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1c chi\u1ebfn thu\u1eadt Digital Marketing ph\u1ed5 bi\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o Digital, Website, Social Media,\u2026<\/li>\n<li>77% s\u1ed1 Marketer \u0111\u01b0\u1ee3c h\u1ecfi s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt Marketing truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o in, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, TV, radio,\u2026<\/li>\n<li>N\u00f3i c\u00e1ch kh\u00e1c, h\u1ea7u h\u1ebft c\u00e1c Marketer ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111ang s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 truy\u1ec1n th\u1ed1ng, kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 lo\u1ea1i n\u00e0y hay lo\u1ea1i kh\u00e1c.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3079\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Xu-Huong-Ngan-Sach-Va-Kenh-Truyen-Thong-The-Nao.png\" alt=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o? 4\" width=\"687\" height=\"549\" title=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o? 62\"\/><\/p>\n<blockquote>\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nh\u1eadn th\u1ea5y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c k\u00eanh Marketing kh\u00e1c nhau gi\u1eefa c\u00e1c lo\u1ea1i c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe kh\u00e1c nhau.<\/p>\n<\/blockquote>\n<p>V\u00ed d\u1ee5, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb y t\u1ebf chi ti\u00eau g\u1ea7n g\u1ea5p ba l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u1ec3 Marketing t\u1ea1i c\u00e1c cu\u1ed9c h\u1ecdp \/ h\u1ed9i ngh\u1ecb chuy\u00ean nghi\u1ec7p. Trong khi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc chi nhi\u1ec1u h\u01a1n ba l\u1ea7n so v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb cho Marketing \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1ea7u t\u01b0.<\/p>\n<h3><b>C\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u trong Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/b><\/h3>\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n khi n\u00f3i \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong Marketing. 22% doanh nghi\u1ec7p cho bi\u1ebft ng\u00e2n s\u00e1ch cho c\u00f4ng ngh\u1ec7 Marketing v\u1eabn ch\u1ec9 do b\u1ed9 ph\u1eadn IT (c\u00f4ng ngh\u1ec7 th\u00f4ng tin) ki\u1ec3m so\u00e1t m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho c\u00e1c b\u1ed9 ph\u1eadn Marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3082\" title=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o?\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555418503_674_Xu-Huong-Ngan-Sach-Va-Kenh-Truyen-Thong-The-Nao.png\" alt=\"Marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o?\" width=\"1200\" height=\"600\"\/><\/p>\n<p>Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 ng\u00e2n s\u00e1ch c\u00f4ng ngh\u1ec7 Marketing t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf so v\u1edbi th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c Marketer ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ea3i gi\u1ea3i quy\u1ebft, \u0111\u00f3 ch\u00ednh l\u00e0 d\u1eef li\u1ec7u.<\/p>\n<p>Cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y c\u00e1c c\u00f4ng ty r\u00f5 r\u00e0ng \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 lo l\u1eafng v\u1ec1 nh\u1eefng h\u1ea1n ch\u1ebf s\u1eafp t\u1edbi \u0111\u1ed1i v\u1edbi vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u.<\/p>\n<p>Khi x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong Marketing ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, d\u1eef li\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean h\u00e0ng \u0111\u1ea7u. 43% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi x\u1ebfp h\u1ea1ng d\u1eef li\u1ec7u l\u00e0 \u2018c\u1ef1c k\u1ef3 th\u00e1ch th\u1ee9c\u2019 v\u00e0 th\u00eam 33% cho r\u1eb1ng \u0111\u00f3 l\u00e0 \u2018th\u00e1ch th\u1ee9c\u2019. L\u00fd gi\u1ea3i v\u1ec1 nguy\u00ean ng\u00e2n, c\u00e1c chuy\u00ean gia cho r\u1eb1ng c\u00e1c Marketer ch\u01b0a c\u00f3 s\u1ef1 hi\u1ec3u s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 trong Marketing v\u00e0 lo ng\u1ea1i v\u1ec1 c\u00e1c s\u1ef1 c\u1ed1 d\u00f2 g\u1ec9 d\u1eef li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u1edf n\u00ean kh\u00f4n ngoan h\u01a1n trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin c\u1ea7n thi\u1ebft cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n<p style=\"text-align: right;\"><b>Theo MDG Advertising | <\/b><b>Ng\u1ecdc Mai \u2013 MarketingAI<\/b><\/p>\n<p>\u00a0<\/p>\n<div class=\"wp-subscribe-single wp-subscribe-after-content\">\n<div id=\"wp-subscribe\" class=\"wp-subscribe-wrap wp-subscribe wp-subscribe-1\" data-thanks_page=\"0\" data-thanks_page_url=\"\" data-thanks_page_new_window=\"0\">\n<h4 class=\"title\">B\u1ea3n tin Marketing &amp; Startup 2019<\/h4>\n<p class=\"thanks\">\u0110\u0103ng k\u00fd th\u00e0nh c\u00f4ng.<\/p>\n<p class=\"error\">C\u00f3 l\u1ed7i x\u1ea3y ra<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- \/form-wrapper --><\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/marketing-linh-vuc-cham-soc-suc-khoe-xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-linh-vuc-cham-soc-suc-khoe-xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Gi\u1ed1ng nh\u01b0 nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh kh\u00e1c, marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng lu\u00f4n thay \u0111\u1ed5i v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi li\u00ean t\u1ee5c. H\u00e3y c\u00f9ng n\u1eafm b\u1eaft ngay nh\u1eefng xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trong Marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. Marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xu-huong-tiep-thi-truc-tuyen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xu H\u01b0\u1edbng Ng\u00e2n S\u00e1ch V\u00e0 K\u00eanh Truy\u1ec1n Th\u00f4ng Th\u1ebf N\u00e0o? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/xu-huong-ngan-sach-va-kenh-truyen-thong-the-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu H\u01b0\u1edbng Ng\u00e2n S\u00e1ch V\u00e0 K\u00eanh Truy\u1ec1n Th\u00f4ng Th\u1ebf N\u00e0o? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Gi\u1ed1ng nh\u01b0 nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh kh\u00e1c, marketing l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng lu\u00f4n thay \u0111\u1ed5i v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi li\u00ean t\u1ee5c. H\u00e3y c\u00f9ng n\u1eafm b\u1eaft ngay nh\u1eefng xu h\u01b0\u1edbng ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trong Marketing ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. 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