{"id":2411,"date":"2019-07-06T03:33:09","date_gmt":"2019-07-06T00:33:09","guid":{"rendered":"https:\/\/selectednews.info\/vi\/ba-diem-nhan-trong-tuong-lai-quang-cao-truc-tuyen-tai-chau-a\/"},"modified":"2019-07-06T03:33:10","modified_gmt":"2019-07-06T00:33:10","slug":"ba-diem-nhan-trong-tuong-lai-quang-cao-truc-tuyen-tai-chau-a","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/ba-diem-nhan-trong-tuong-lai-quang-cao-truc-tuyen-tai-chau-a\/","title":{"rendered":"Ba \u0111i\u1ec3m nh\u1ea5n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1"},"content":{"rendered":"

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\nC\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u1edf ch\u00e2u \u00c1 kh\u00f4ng ch\u1ec9 c\u00f3 Facebook v\u00e0 Google m\u00e0 t\u01b0\u01a1ng lai c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng h\u01a1n th\u1ebf.\t<\/p>\n

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\nT\u01b0\u01a1ng lai ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1 \u0111ang c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng m\u1edbi m\u1ebb, kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn ngh\u0129 v\u00e0o c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 (Big Tech) nh\u01b0 Google hay Facebook.<\/p>\n

\nC\u00f3 \u00edt nh\u1ea5t 3 \u0111i\u1ec3m nh\u1ea5n \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia, doanh nghi\u1ec7p \u0111\u1ed3ng thu\u1eadn trong c\u00e1c th\u1ea3o lu\u1eadn thu\u1ed9c khu\u00f4n kh\u1ed5 ch\u01b0\u01a1ng tr\u00ecnh ‘Criteo Exec Connect 2019: APAC’ di\u1ec5n ra g\u1ea7n \u0111\u00e2y.<\/p>\n

\nTh\u1ee9 nh\u1ea5t, theo \u00f4ng Kenneth Pao – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Criteo Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb l\u00e0 do kh\u00e1ch h\u00e0ng d\u1eabn d\u1eaft. <\/strong><\/span>Kh\u00e1c v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, s\u1ef1 ch\u1ee7 \u0111\u1ed9ng kh\u00f4ng c\u00f2n thu\u1ed9c v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Gi\u1edd \u0111\u00e2y, ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

\nTh\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 c\u0169ng s\u1ebd l\u00e0 n\u01a1i chi\u1ebfm m\u1ed9t t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u trong th\u1eadp k\u1ef7 t\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a, chi ti\u00eau v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00e0ng cao.<\/p>\n

\n“Kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai c\u0169ng s\u1ebd \u0111\u1ebfn t\u1eeb Nam \u00c1 v\u00e0 \u0110\u00f4ng Nam \u00c1. Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 v\u00e0 Indonesia s\u1ebd l\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng cao c\u1ea5p \u0111\u00e1ng ch\u00fd \u00fd m\u1edbi t\u1eeb nh\u1eefng n\u0103m 2020”, \u00f4ng Simon Baptist – Chuy\u00ean gia kinh t\u1ebf tr\u01b0\u1edfng to\u00e0n c\u1ea7u c\u1ee7a The Economist Intelligence Unit d\u1ef1 b\u00e1o nh\u01b0ng c\u0169ng k\u00e8m l\u01b0u \u00fd b\u1ea5t \u1ed5n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf.<\/p>\n

\nTh\u1ee9 hai, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean Internet m\u1edf \u0111ang c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n. <\/strong><\/span>Internet m\u1edf \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u00f4i tr\u01b0\u1eddng Internet b\u00ean ngo\u00e0i c\u00e1c n\u1ec1n t\u1ea3ng Big Tech nh\u01b0 c\u1ee7a Facebook, Google. Internet m\u1edf hi\u1ec7n ch\u1ec9 chi\u1ebfm 30% chi ti\u00eau qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 m\u1eb7c d\u00f9 chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet. Ph\u1ea7n l\u1edbn chi ti\u00eau c\u00f2n l\u1ea1i \u0111ang ch\u1ea3y v\u00e0o t\u00fai Big Tech.<\/p>\n

\nTuy nhi\u00ean, Internet m\u1edf \u0111ang ng\u00e0y c\u00e0ng c\u00f3 vai tr\u00f2 l\u1edbn \u1edf ch\u00e2u \u00c1. Kh\u1ea3o s\u00e1t c\u1ee7a Criteo cho bi\u1ebft, c\u00f3 \u0111\u1ebfn 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u1edf Nh\u1eadt B\u1ea3n cho bi\u1ebft c\u00f3 d\u00f9ng \u00edt nh\u1ea5t m\u1ed9t k\u00eanh m\u1edf. T\u1ef7 l\u1ec7 n\u00e0y \u1edf \u1ea4n \u0110\u1ed9, H\u00e0n Qu\u1ed1c, Australia v\u00e0 Singapore c\u0169ng r\u1ea5t cao, \u0111\u1ec1u tr\u00ean 70%.<\/p>\n

\n\u0110\u01a1n c\u1eed, \u1edf Nh\u1eadt B\u1ea3n, khi \u0111\u01b0\u1ee3c h\u1ecfi k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o gi\u00fap t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, c\u00e1c website l\u00e0 l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t, \u0111\u1ebfn 69%, h\u01a1n c\u1ea3 Youtube (36%). Trong khi, ch\u1ec9 17% c\u00f3 ch\u1ecdn Facebook. \u1ede H\u00e0n Qu\u1ed1c, vi\u1ec7c t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u00ean website, blog v\u00e0 email l\u1ea7n l\u01b0\u1ee3t nh\u1eadn \u0111\u01b0\u1ee3c 47%, 42% v\u00e0 28% \u0111\u1ed3ng thu\u1eadn. Trong khi, Facebook v\u00e0 Twitter nh\u1eadn \u0111\u01b0\u1ee3c 37% v\u00e0 16% \u0111\u1ed3ng thu\u1eadn.<\/p>\n

\n“Ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ef1 \u0111a d\u1ea1ng v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb s\u1ef1 c\u1ea1nh tranh. Ch\u00fang ta kh\u00f4ng c\u1ea7n Internet n\u01a1i m\u1ed7i ng\u00e0nh kinh doanh \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t b\u1edfi m\u1ed9t nh\u00e0 \u0111i\u1ec1u h\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c b\u1edfi m\u1ed9t nh\u00e0 t\u00ecm ki\u1ebfm, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u01b0ng thay v\u00e0o \u0111\u00f3, ch\u00fang ta c\u1ea7n m\u1ed9t m\u1ea1ng Internet m\u1edf, n\u01a1i t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 xung \u0111\u1ed9t l\u1ee3i \u00edch n\u00e0o v\u00e0 c\u00f3 th\u1ec3 gia t\u0103ng ph\u1ea1m vi v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1”, chuy\u00ean gia Criteo n\u00f3i nh\u01b0ng c\u0169ng kh\u1eb3ng \u0111\u1ecbnh quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Big Tech l\u00e0 r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

\nTh\u1ee9 ba, qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/strong><\/span> “V\u1edbi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed sang th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng, c\u00e1ch th\u1ee9c mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. Do \u0111\u00f3, c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn mua s\u1eafm c\u0169ng n\u00ean c\u1ea3i ti\u1ebfn \u0111\u1ec3 theo k\u1ecbp ng\u01b0\u1eddi mua”, \u00f4ng Jeneth Pao khuy\u1ebfn ngh\u1ecb.<\/p>\n\n\n\n\n
\n<\/td>\n<\/tr>\n
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\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf ch\u00e2u \u00c1 \u0111ang chuy\u1ec3n d\u1ea7n sang th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nTuy nhi\u00ean, ti\u1ebfp c\u1eadn xu h\u01b0\u1edbng di \u0111\u1ed9ng c\u0169ng kh\u00f4ng d\u1ec5 d\u00e0ng. Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. Theo k\u1ebft qu\u1ea3 t\u00ecm hi\u1ec3u v\u1ec1 truy c\u1eadp \u1ee9ng d\u1ee5ng c\u1ee7a Criteo, 32% ng\u01b0\u1eddi d\u00f9ng t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng kh\u00f4ng d\u00f9ng \u1ee9ng d\u1ee5ng sau l\u1ea7n \u0111\u1ea7u ti\u00ean. 67% ch\u1ec9 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng 5 l\u1ea7n ho\u1eb7c \u00edt h\u01a1n tr\u01b0\u1edbc khi kh\u00f4ng d\u00f9ng n\u00f3 n\u1eefa.<\/p>\n

\n“C\u00e1c \u1ee9ng d\u1ee5ng hi\u1ec7n nay r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1edd s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 n\u00f3 mang l\u1ea1i khi d\u00e2n s\u1ed1 ng\u00e0y c\u00e0ng d\u00f9ng di \u0111\u1ed9ng”, \u00f4ng Theodoric Leung, Gi\u00e1m \u0111\u1ed1c Mobile – AMER & APAC c\u1ee7a Criteo nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a \u1ee9ng d\u1ee5ng nh\u01b0ng c\u0169ng l\u01b0u \u00fd c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n c\u00f3 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 doanh s\u1ed1 cao h\u01a1n.<\/p>\n

\nHi\u1ec7n t\u1ea1i, m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn di \u0111\u1ed9ng t\u1ea1i ch\u00e2u \u00c1 \u0111ang \u0111i \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi 75% l\u01b0\u1ee3ng truy c\u1eadp Internet l\u00e0 qua di \u0111\u1ed9ng. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 n\u00e0y \u1edf khu v\u1ef1c EMEA (khu v\u1ef1c g\u1ed3m ch\u00e2u \u00c2u, Trung Qu\u1ed1c, ch\u00e2u Phi) l\u00e0 64% c\u00f2n ch\u00e2u M\u1ef9 l\u00e0 55%.<\/p>\n

\n\u00d4ng Simon Baptist n\u00f3i r\u1eb1ng, l\u01b0u l\u01b0\u1ee3ng Internet v\u00e0 di \u0111\u1ed9ng gia t\u0103ng \u0111ang t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, t\u0103ng c\u01b0\u1eddng h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfn xa. Tuy nhi\u00ean, xu h\u01b0\u1edbng s\u1ebd kh\u00e1c nhau \u1edf t\u1eebng n\u01b0\u1edbc ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, v\u00ec n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 h\u1ea1 t\u1ea7ng v\u00e0 lu\u1eadt ph\u00e1p s\u1edf t\u1ea1i. C\u00f9ng v\u1edbi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c di \u0111\u1ed9ng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 con \u0111\u01b0\u1eddng ch\u1ec9 m\u00e0u h\u1ed3ng.<\/p>\n

\n“Nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua di \u0111\u1ed9ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n. Tuy nhi\u00ean, nh\u00e0 b\u00e1n l\u1ebb s\u1ebd c\u00f2n \u0111\u1ed1i di\u1ec7n v\u1edbi ni\u1ec1m tin th\u1ea5p v\u1ec1 b\u1ea3o m\u1eadt tr\u1ef1c tuy\u1ebfn v\u00e0 ni\u1ec1m tin v\u00e0o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi, c\u00f3 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn li\u1ec7u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1ebd ph\u00e1t tri\u1ec3n ra sao t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u01b0a tr\u01b0\u1edfng th\u00e0nh”, v\u1ecb chuy\u00ean gia b\u00ecnh lu\u1eadn.<\/p>\n

\nPhi\u00ean An<\/strong><\/p>\n<\/p><\/div>\n

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[ad_1] C\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u1edf ch\u00e2u \u00c1 kh\u00f4ng ch\u1ec9 c\u00f3 Facebook v\u00e0 Google m\u00e0 t\u01b0\u01a1ng lai c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng h\u01a1n th\u1ebf. T\u01b0\u01a1ng lai ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1 \u0111ang c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed9ng m\u1edbi m\u1ebb, kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn […]<\/p>\n","protected":false},"author":2,"featured_media":2412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"\nBa \u0111i\u1ec3m nh\u1ea5n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1 - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/ba-diem-nhan-trong-tuong-lai-quang-cao-truc-tuyen-tai-chau-a\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba \u0111i\u1ec3m nh\u1ea5n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1 - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] C\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u1edf ch\u00e2u \u00c1 kh\u00f4ng ch\u1ec9 c\u00f3 Facebook v\u00e0 Google m\u00e0 t\u01b0\u01a1ng lai c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng h\u01a1n th\u1ebf. 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