{"id":2860,"date":"2019-07-16T03:24:46","date_gmt":"2019-07-16T00:24:46","guid":{"rendered":"https:\/\/selectednews.info\/vi\/tiktok-tham-chien-thi-truong-quang-cao-viet-nam\/"},"modified":"2019-07-16T03:24:47","modified_gmt":"2019-07-16T00:24:47","slug":"tiktok-tham-chien-thi-truong-quang-cao-viet-nam","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/tiktok-tham-chien-thi-truong-quang-cao-viet-nam\/","title":{"rendered":"TikTok &#8216;tham chi\u1ebfn&#8217; th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>\nG\u1ea7n m\u1ed9t n\u0103m v\u00e0o Vi\u1ec7t Nam, TikTok \u0111\u00e3 khai th\u00e1c qu\u1ea3ng c\u00e1o, tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.\t<\/p>\n<div id=\"\">\n<p class=\"Normal\">\nTheo x\u00e1c nh\u1eadn c\u1ee7a \u00f4ng Lionel Sim &#8211; Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao v\u1ec1 Marketing v\u00e0 Gi\u1ea3i ph\u00e1p kinh doanh to\u00e0n c\u1ea7u TikTok Ads, TikTok Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n khai nh\u1eefng d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u n\u0103m 2019, t\u1ee9c g\u1ea7n m\u1ed9t n\u0103m sau khi \u1ee9ng d\u1ee5ng video ng\u1eafn n\u00e0y th\u00e2m nh\u1eadp v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p class=\"Normal\">\nTr\u01b0\u1edbc \u0111\u00f3, c\u00f4ng b\u1ed1 c\u1ee7a TikTok \u0111\u1ebfn cu\u1ed1i th\u00e1ng 3\/2019 cho bi\u1ebft, n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 h\u01a1n 12 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 h\u01a1n 1.000 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.\u00a0<span>D\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n v\u1eeba r\u1ed3i, \u1ee9ng d\u1ee5ng \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><span>&#8220;Chi\u1ebfn d\u1ecbch \u0111\u00e3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u1ed5i b\u1eadt v\u1edbi<\/span><span>\u00a0kho\u1ea3ng 9 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb trong m\u1ed9t tu\u1ea7n, g\u1ea5p 2 l\u1ea7n con s\u1ed1 trung b\u00ecnh trong ng\u00e0nh&#8221;, \u00f4ng Lionel Sim tuy\u00ean b\u1ed1.<\/span><\/p>\n<table align=\"center\" border=\"0\" cellpadding=\"3\" cellspacing=\"0\" class=\"tplCaption\">\n<tbody>\n<tr>\n<td>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"Image\">\nLogo TikTok hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh m\u1ed9t chi\u1ebfc IPhone. <em>\u1ea2nh: AFP<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"Normal\">\nT\u01b0\u01a1ng t\u1ef1 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c, TikTok c\u00f3 kh\u00e1 nhi\u1ec1u h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u1eed th\u00e1ch d\u01b0\u1edbi d\u1ea1ng hashtag, m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c l\u00e0 In-feed Ads (hi\u1ec3n th\u1ecb m\u1ed9t ng\u00e0y ho\u1eb7c th\u01b0\u1eddng xuy\u00ean), ho\u1eb7c Brand Takeover (Hi\u1ec3n th\u1ecb khi m\u1edf app). C\u00e1ch kh\u00e1c n\u1eefa l\u00e0 tr\u1ea3 ti\u1ec1n cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 l\u00e0m video qu\u1ea3ng b\u00e1.<\/p>\n<p class=\"Normal\">\nKhi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e2u l\u00e0 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u1ec3 gi\u00fap TikTok kinh doanh, so v\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Youtube hay Facebook, \u00f4ng Lionel Sim n\u00f3i r\u1eb1ng kh\u00f4ng ch\u1ec9 ri\u00eang ng\u01b0\u1eddi tr\u1ebb, xem video ng\u1eafn \u0111ang l\u00e0 xu h\u01b0\u1edbng chung \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i.\u00a0&#8220;Theo t\u00f4i, s\u1ee9c h\u1ea5p d\u1eabn l\u1edbn nh\u1ea5t l\u00e0 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng&#8221;, \u00f4ng n\u00f3i.<\/p>\n<p class=\"Normal\">\nTheo v\u1ecb chuy\u00ean gia, l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o b\u1eb1ng video s\u1ebd thay \u0111\u1ed5i v\u1edbi c\u00f4ng ngh\u1ec7 5G. \u1ede th\u1ebf h\u1ec7 tr\u01b0\u1edbc, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111i t\u00ecm ki\u1ebfm th\u00f4ng tin, hi\u1ec7n t\u1ea1i, ch\u00ednh th\u00f4ng tin s\u1ebd t\u1ef1 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p class=\"Normal\">\n&#8220;Gi\u1edd \u0111\u00e2y, con ng\u01b0\u1eddi ch\u1ec9 c\u1ea7n v\u00e0i gi\u00e2y l\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau, d\u00f9 \u1edf xa ng\u00e0n d\u1eb7m. \u0110\u1ebfn th\u1ebf h\u1ec7 con, ch\u00e1u c\u1ee7a ch\u00fang ta, c\u00f3 th\u1ec3 t\u1ed1c \u0111\u1ed9 n\u00e0y s\u1ebd r\u00fat ng\u1eafn ch\u1ec9 c\u00f2n 2s. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i th\u1ea5y \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u1eadn h\u01b0\u1edfng nh\u1eefng n\u1ed9i dung nhanh ch\u00f3ng, ng\u1eafn g\u1ecdn nh\u01b0 th\u1ebf n\u00e0o&#8221;, \u00f4ng n\u00f3i.<\/p>\n<p class=\"Normal\">\nCho \u0111\u1ebfn, TikTok t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 ch\u1ee7 y\u1ebfu ph\u1ed5 bi\u1ebfn trong nh\u00f3m ng\u01b0\u1eddi d\u00f9ng r\u1ea5t tr\u1ebb, ch\u1ee7 y\u1ebfu l\u00e0 th\u1ebf h\u1ec7 Y (sinh n\u0103m 1981 \u2013 1996) v\u00e0 Z (sinh t\u1eeb n\u0103m 1996). V\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, c\u00e1ch ti\u1ebfp th\u1ecb c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p.<\/p>\n<p class=\"Normal\" dir=\"ltr\">\nTheo c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, th\u1ebf h\u1ec7 Z th\u01b0\u1eddng ch\u1ec9 th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i d\u1ef1a tr\u00ean nh\u1eefng h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c. Trong khi \u0111\u00f3, th\u1ebf h\u1ec7 Y quan t\u00e2m nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ef1 nghi\u1ec7p, &#8216;\u0111i\u1ec1u n\u00e0y c\u00f3 gi\u00fap \u00edch cho s\u1ef1 nghi\u1ec7p c\u1ee7a t\u00f4i kh\u00f4ng?&#8217;.<\/p>\n<p class=\"Normal\" dir=\"ltr\">\nGi\u1eefa Th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Y c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 ho\u00e0n c\u1ea3nh tr\u01b0\u1edfng th\u00e0nh v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng. Th\u1ebf h\u1ec7 Z l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin tr\u00ean Ipad hay smartphone. C\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111ang gi\u00fap th\u00f4ng tin \u0111\u01b0\u1ee3c lan truy\u1ec1n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t.<\/p>\n<p class=\"Normal\" dir=\"ltr\">\n&#8220;Ch\u00ednh v\u00ec v\u1eady, l\u1eddi khuy\u00ean c\u1ee7a t\u00f4i d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e0m marketing l\u00e0 h\u00e3y nghi\u00eam t\u00fac th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0m&#8221;, Lionel Sim khuy\u1ebfn ngh\u1ecb.<\/p>\n<p class=\"Normal\" dir=\"ltr\" style=\"text-align:right;\">\n<strong>Vi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/vnexpress.net\/kinh-doanh\/tiktok-tham-chien-thi-truong-quang-cao-viet-nam-3952720.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] G\u1ea7n m\u1ed9t n\u0103m v\u00e0o Vi\u1ec7t Nam, TikTok \u0111\u00e3 khai th\u00e1c qu\u1ea3ng c\u00e1o, tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Theo x\u00e1c nh\u1eadn c\u1ee7a \u00f4ng Lionel Sim &#8211; Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao v\u1ec1 Marketing v\u00e0 Gi\u1ea3i ph\u00e1p kinh doanh to\u00e0n c\u1ea7u TikTok Ads, TikTok Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok &#039;tham chi\u1ebfn&#039; th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/tiktok-tham-chien-thi-truong-quang-cao-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok &#039;tham chi\u1ebfn&#039; th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] G\u1ea7n m\u1ed9t n\u0103m v\u00e0o Vi\u1ec7t Nam, TikTok \u0111\u00e3 khai th\u00e1c qu\u1ea3ng c\u00e1o, tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. 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