{"id":297,"date":"2019-04-30T08:10:49","date_gmt":"2019-04-30T05:10:49","guid":{"rendered":"https:\/\/selectednews.info\/vi\/co-the-ban-chua-biet-cac-thuong-hieu-lifestyle-online-nhin-giong-nhau\/"},"modified":"2019-04-30T08:10:52","modified_gmt":"2019-04-30T05:10:52","slug":"co-the-ban-chua-biet-cac-thuong-hieu-lifestyle-online-nhin-giong-nhau","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/co-the-ban-chua-biet-cac-thuong-hieu-lifestyle-online-nhin-giong-nhau\/","title":{"rendered":"C\u00f3 Th\u1ec3 B\u1ea1n Ch\u01b0a Bi\u1ebft C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u Lifestyle Online Nh\u00ecn Gi\u1ed1ng Nhau?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"ftwp-postcontent\">\n<p><strong>Kh\u00f4ng ch\u1ec9 b\u1eb1ng vi\u1ec7c t\u1ea1o ch\u1ea5t ri\u00eang cho s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u1ecf lu\u00f4n c\u00e1c chi\u1ebfn thu\u1eadt marketing v\u00e0 thi\u1ebft k\u1ebf c\u0169, \u0111\u1ed5i l\u1ea5y s\u1ef1 gi\u1ea3n d\u1ecb \u0111\u1ec3 c\u00e1c c\u00f4ng ty m\u1edbi c\u1ea1nh tranh v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u00e2u n\u0103m, \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3. Nh\u01b0ng v\u00ec sao?<\/strong><\/p>\n<figure id=\"attachment_3268\" aria-describedby=\"caption-attachment-3268\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3268\" class=\"wp-caption-text\"><em>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau?<\/em><\/figcaption><\/figure>\n<p>Ban \u0111\u1ea7u, h\u1ecd xu\u1ea5t hi\u1ec7n tr\u00ean podcast \u2013 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp \u0111\u00e3 ch\u00e0o h\u00e0ng t\u00f4i v\u1edbi gi\u00e0y d\u00e9p, dao c\u1ea1o r\u00e2u, b\u00e0n ch\u1ea3i\u2026<\/p>\n<p>Sau \u0111\u00f3, h\u1ecd \u0111\u1ebfn Facebook v\u00e0 Twitter, r\u1ed3i l\u1ea1i qua Instagram.<\/p>\n<p>B\u1ed7ng nhi\u00ean, h\u1ecd \u1edf kh\u1eafp m\u1ecdi n\u01a1i; t\u00f4i kh\u00f4ng th\u1ec3 kh\u00f4ng bi\u1ebft th\u00f4ng tin c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ef1 nh\u1eadn l\u00e0 s\u1ebd khi\u1ebfn cu\u1ed9c s\u1ed1ng t\u00f4i tho\u1ea3i m\u00e1i v\u00e0 kh\u1ecfe m\u1ea1nh h\u01a1n.<\/p>\n<p>C\u00e1c b\u1ea1n ch\u1eafc c\u0169ng \u0111\u00e3 th\u1ea5y ch\u00fang: qu\u1ea3ng c\u00e1o Allbirds, Harry\u2019s, Quip, hims, Brandless v\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Ch\u00fang \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00f9ng m\u1ed9t nguy\u00ean t\u1eafc: gi\u1ea3m thi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p b\u00e1n th\u00f4ng qua c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1edbi tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u \u0111\u00f3 \u0111ang k\u00edch \u0111\u1ed9ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>Ngh\u0129 c\u0169ng \u0111\u00fang, v\u00ec khi b\u1ea1n lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng ty trung gian, kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n. Nh\u01b0ng ngo\u00e0i vi\u1ec7c \u0111\u00f3, c\u00f3 m\u1ed9t \u0111i\u1ec3m chung kh\u00e1c gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online n\u00e0y: c\u00e1ch h\u1ecd thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o.<\/p>\n<p>\u1ede th\u1eddi \u0111\u1ea1i m\u00e0 th\u00f4ng tin nhi\u1ec1u t\u1edbi m\u1ee9c g\u00e2y cho\u00e1ng ng\u1ee3p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c startup n\u00e0y l\u1ea1i lo\u1ea1i b\u1ecf to\u00e0n b\u1ed9 s\u1ef1 ph\u00e2n t\u00e2m \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng KOL v\u00e0 thi\u1ebft k\u1ebf m\u00e0u m\u00e8. Thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u00f3 2 th\u00e0nh ph\u1ea7n: s\u1ea3n ph\u1ea9m v\u00e0 background tr\u01a1n.<\/p>\n<p>C\u00e1c c\u00f4ng ty m\u1edbi c\u1ea1nh tranh v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u00e2u n\u0103m kh\u00f4ng ch\u1ec9 b\u1eb1ng vi\u1ec7c t\u1ea1o ch\u1ea5t ri\u00eang cho s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u1ecf lu\u00f4n c\u00e1c chi\u1ebfn thu\u1eadt marketing v\u00e0 thi\u1ebft k\u1ebf c\u0169, \u0111\u1ed5i l\u1ea5y s\u1ef1 gi\u1ea3n d\u1ecb. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 v\u1ebb hi\u1ec7u qu\u1ea3.<\/p>\n<p>Nh\u01b0ng t\u1ea1i sao?<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><strong>V\u00ec n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Instagram<\/strong><\/h2>\n<p>\u0110\u1eb7c t\u00ednh t\u1eadp trung hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a Instagram khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i c\u00e1ch nh\u00ecn (so v\u1edbi tinh th\u1ea7n \u0111\u1ecdc tr\u01b0\u1edbc nh\u00ecn sau c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Twitter hay Facebook). Instagram tr\u1edf th\u00e0nh n\u01a1i m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 \u201ckhoe\u201d b\u1ea3n th\u00e2n.<\/p>\n<p>Gi\u00e0y m\u1edbi? Instagram. \u0110i ch\u01a1i v\u1edbi b\u1ea1n? Instagram. Qu\u1ea3ng b\u00e1 m\u1ed9t l\u1ec5 h\u1ed9i \u00e2m nh\u1ea1c t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ec3 l\u1eeba h\u00e0ng tr\u0103m ng\u01b0\u1eddi t\u1edbi m\u1ed9t h\u00f2n \u0111\u1ea3o v\u1edbi ch\u1ec9 1 \u0111\u01b0\u1eddng v\u1ec1? Ch\u1eafc ch\u1eafn Instagram.<\/p>\n<p>Instagram nh\u01b0 m\u1ed9t thi\u00ean \u0111\u01b0\u1eddng cho c\u00e1c marketer; g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng. Caption k\u00e9m quan tr\u1ecdng h\u01a1n v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u0111\u00ednh k\u00e8m (tag) t\u00ean th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c h\u00ecnh h\u1ecd \u0111ang xem l\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng.<\/p>\n<p>\u1ede c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c c\u0169ng \u0111ang c\u00f3 nh\u1eefng thay \u0111\u1ed5i t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>Nghe c\u00f3 v\u1ebb h\u01a1i b\u1ea5t ch\u00ednh, nh\u01b0ng n\u00f3 c\u0169ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c l\u00fd do c\u00e1c startups \u00e1p d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n: l\u00e0m qu\u1ea3ng c\u00e1o nh\u00ecn gi\u1ed1ng influencers trong khi influencers \u0111ang d\u1ea7n nh\u00ecn gi\u1ed1ng qu\u1ea3ng c\u00e1o.<\/p>\n<p>K\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf marketing c\u1ee7a Allbirds l\u00e0 m\u1ed9t v\u00ed d\u1ee5. \u1ede d\u01b0\u1edbi l\u00e0 hai post c\u1ee7a Allbirds v\u00e0 Nike Run Club tr\u00ean Instagram.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3267\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556601045_962_Co-The-Ban-Chua-Biet-Cac-Thuong-Hieu-Lifestyle-Online.jpg\" alt=\"C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau? 1\" title=\"C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau? 62\"\/><\/p>\n<p>Kh\u00e1 kh\u00e1c bi\u1ec7t ph\u1ea3i kh\u00f4ng? Nike h\u00e0o nho\u00e1ng, tr\u1eebu t\u01b0\u1ee3ng v\u00e0 ngh\u1ec7 thu\u1eadt h\u01a1n Allbirds r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean, post c\u1ee7a Allbirds c\u00f3 ph\u1ea7n tinh t\u1ebf \u2013 nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn ra \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o. H\u00e3y th\u1eed m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c: d\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai h\u00ecnh \u0111\u1ec1u c\u1ee7a Allbirds; m\u1ed9t c\u1ee7a c\u00f4ng ty v\u00e0 m\u1ed9t c\u1ee7a influencers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3269\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556601049_418_Co-The-Ban-Chua-Biet-Cac-Thuong-Hieu-Lifestyle-Online.jpg\" alt=\"C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau? 2\" title=\"C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau? 63\"\/><\/p>\n<p>\u0110\u1ed9t nhi\u00ean, ranh gi\u1edbi gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung b\u1ecb xo\u00e1 nh\u00f2a. T\u1ea5m h\u00ecnh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111i gi\u00e0y Allbirds \u0111ang n\u1ef1ng ch\u00f3 nh\u00ecn kh\u00e1 b\u00ecnh th\u01b0\u1eddng, nh\u01b0 m\u1ed9t t\u1ea5m h\u00ecnh ai \u0111\u00f3 m\u00e0 b\u1ea1n \u0111\u00e3 follow. N\u1ebfu n\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean t\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p>Th\u00f4ng qua kh\u1ea3o s\u00e1t tr\u00ean m\u1ea1ng v\u00e0 tr\u00f2 chuy\u1ec7n c\u00f9ng nh\u1eefng chuy\u00ean gia, t\u00f4i bi\u1ebft r\u1eb1ng c\u00e1c startup nh\u1ecf, c\u00f4ng ty l\u1edbn hay PR agency \u0111\u1ec1u \u0111ang theo \u0111u\u1ed5i tr\u00e0o l\u01b0u thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n n\u00e0y.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng ch\u1ee9ng t\u1ecf s\u1ef1 th\u00e0nh th\u1ea1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ch\u1ea1m t\u1edbi kh\u00e1ch h\u00e0ng, m\u00e0 n\u00f3 c\u00f2n cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n. Trong khi nh\u1eefng qu\u1ea3ng c\u00e1o ph\u1ee9c t\u1ea1p mang t\u00ednh \u0111\u1ed9t ph\u00e1 tr\u00ean TV ch\u1ec9 d\u00e0nh cho nh\u1eefng c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t l\u1edbn, nh\u1eefng doanh nghi\u1ec7p nh\u1ecf h\u01a1n v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi v\u00e0i b\u1ea1n thi\u1ebft k\u1ebf t\u00e0i gi\u1ecfi.<\/p>\n<p>\u0110i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t b\u1ea1n c\u1ea7n r\u00fat ra trong b\u00e0i vi\u1ebft n\u00e0y l\u00e0 b\u1ee9c tranh \u0111ang r\u1ea5t s\u00e1ng s\u1ee7a cho c\u00e1c team thi\u1ebft k\u1ebf nh\u1ecf l\u1ebb. Khi \u0111\u1ed9 l\u1edbn kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m b\u1ea5t l\u1ee3i, c\u00e1c team thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 y\u00ean t\u00e2m t\u00ecm hi\u1ec3u v\u00e0 theo \u0111u\u1ed5i nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i th\u00e0nh c\u00f4ng kh\u1ed5ng l\u1ed3.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><strong>Kh\u00f4ng ch\u1ec9 l\u00e0 n\u1eafm b\u1eaft th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h2>\n<p>Jacob Chang, Gi\u00e1m \u0111\u1ed1c Insights t\u1ea1i c\u00f4ng ty t\u01b0 v\u1ea5n J\u00dcV, chia s\u1ebb: c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u00e2u xa h\u01a1n \u0111ang di\u1ec5n ra. \u0110\u00fang l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n ho\u00e1 l\u00e0 ch\u1ee7 \u00fd \u2013 nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u00ec c\u00e1c c\u00f4ng ty \u0111ang d\u00f9ng chi\u1ebfn thu\u1eadt du k\u00edch. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u00edt chi\u00eau tr\u00f2, ch\u00e2n th\u00e0nh h\u01a1n trong qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat gi\u1edbi tr\u1ebb.<\/p>\n<blockquote>\n<p><em>Trong khi nh\u1eefng qu\u1ea3ng c\u00e1o ph\u1ee9c t\u1ea1p mang t\u00ednh \u0111\u1ed9t ph\u00e1 tr\u00ean TV ch\u1ec9 d\u00e0nh cho nh\u1eefng c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t l\u1edbn, nh\u1eefng doanh nghi\u1ec7p nh\u1ecf h\u01a1n v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi v\u00e0i b\u1ea1n thi\u1ebft k\u1ebf t\u00e0i gi\u1ecfi.<\/em><\/p>\n<\/blockquote>\n<p>\u201c\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Gen Z l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p thuy\u1ebft ph\u1ee5c, x\u00e1c th\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung\u201d. \u00d4ng Chang n\u00f3i th\u00eam \u201cTrong kho t\u00e0ng c\u00e2u chuy\u1ec7n m\u00e0 c\u00e1c c\u00f4ng ty mu\u1ed1n truy\u1ec1n t\u1ea3i, ch\u00e2n th\u1ef1c lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1n gi\u1ea3 ch\u00fa \u00fd v\u00e0 b\u00e0n lu\u1eadn, nh\u1edd \u0111\u00f3, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u0103ng th\u00eam\u201d.<\/p>\n<p>Su\u1ed1t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi Chang, t\u1eeb \u201chi\u1ec7u qu\u1ea3\u201d \u0111\u01b0\u1ee3c \u00f4ng l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n khi n\u00f3i v\u1ec1 c\u00e1ch c\u00e1c startups c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c marketing. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty nh\u1ecf \u0111\u1ec1u n\u1eafm r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng t\u1eeb kho\u00e1 \u0111\u1ed9c \u0111\u00e1o \u0111i c\u00f9ng thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u00ecnh b\u00e0y qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p>T\u00ednh ch\u1ea5t c\u01a1 b\u1ea3n v\u00e0 r\u1eadp khu\u00f4n c\u1ee7a qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c marketer c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung nhanh h\u01a1n, v\u00e0 lan truy\u1ec1n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<p>Dianna Cohen, Founder c\u1ee7a Levitate \u2013 Marketing agency, c\u00f3 c\u00f9ng c\u00e1ch suy ngh\u0129. M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y d\u1ec5 thu h\u00fat ng\u01b0\u1eddi xem tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi m\u1ee9c gi\u00e1 hi\u1ec7u qu\u1ea3, c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u00e0 th\u1ee9 quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>\u201cKh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u quy\u1ec1n n\u0103ng h\u01a1n bao gi\u1edd h\u1ebft\u201d, b\u00e0 Cohen chia s\u1ebb. V\u00e0 v\u1edbi quy\u1ec1n n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng \u0111ang ch\u1ecdn v\u00e0 \u1ee7ng h\u1ed9 nh\u1eefng c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n<p>Phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n t\u1ea1o c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu cho ng\u01b0\u1eddi xem t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9 tin t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u lifestyle online v\u00f4 c\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u2013 kh\u00f4ng ch\u1ec9 v\u1edbi qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n v\u1edbi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. C\u00e1c b\u00e0i post nh\u1eb9 nh\u00e0ng gi\u00fap \u2018nh\u00e2n c\u00e1ch ho\u00e1\u2019 c\u00f4ng ty, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n<p>S\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u00e0 \u0111\u01a1n gi\u1ea3n trong phong c\u00e1ch thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o k\u00e8m v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t d\u1ea7n t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng bao g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u cao t\u1edbi m\u1ee9c s\u1eb5n s\u00e0ng qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed. N\u00f3 c\u0169ng t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng v\u1edbi \u00edt s\u1ef1 ph\u00e2n t\u00e2m, n\u01a1i kh\u00e1ch h\u00e0ng mua tr\u1ef1c ti\u1ebfp nh\u1eefng m\u00f3n h\u00e0ng h\u1ecd th\u1ea5y tr\u00ean qu\u1ea3ng c\u00e1o.<\/p>\n<p>B\u00e0 Cohen n\u00f3i: \u201c\u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp c\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; tr\u00ecnh b\u00e0y t\u1ed1t \u2013 c\u1ea3 v\u1ec1 qu\u1ea3ng c\u00e1o l\u1eabn quan h\u1ec7 c\u00f4ng ch\u00fang \u2013 d\u1eabn \u0111\u1ebfn t\u0103ng \u0111\u1ed9 g\u1eafn b\u00f3, th\u00e2n m\u1eadt c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 c\u1ea7n v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t ch\u00e0ng m\u1eb7c Allbird ho\u1eb7c m\u1ed9t c\u00f4 kho\u00e1c Flamingo.<\/p>\n<blockquote>\n<p><em>Th\u01b0\u01a1ng hi\u1ec7u lifestyle internet v\u00f4 c\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u2013 kh\u00f4ng ch\u1ec9 v\u1edbi qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n v\u1edbi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. C\u00e1c b\u00e0i post nh\u1eb9 nh\u00e0ng gi\u00fap \u2018nh\u00e2n c\u00e1ch ho\u00e1\u2019 c\u00f4ng ty, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn.<\/em><\/p>\n<\/blockquote>\n<p>K\u1ebft h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u1ea1i \u2013 nh\u1eafm t\u1edbi th\u1ebf h\u1ec7 tr\u1ebb, ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u2013 v\u00e0 ch\u00fang ta c\u00f3 m\u1ed9t chi\u1ebfn thu\u1eadt nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 n\u00e9t, \u0111\u1ed9c \u0111\u00e1o. Khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n ho\u00e1 v\u00e0 c\u00f4ng ngh\u1ec7 tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n th\u00ec cu\u1ed1i c\u00f9ng th\u1ee9 duy nh\u1ea5t t\u00e1ch bi\u1ec7t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhau l\u00e0 v\u1ebb ngo\u00e0i c\u1ee7a h\u1ecd.<\/p>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><strong>T\u01b0\u01a1ng lai<\/strong><\/h2>\n<p>M\u1ecdi th\u1ee9 ph\u1ea3i c\u00f3 h\u1ed3i k\u1ebft v\u00e0 nh\u01b0 c\u1ea3 \u00f4ng Chang v\u00e0 b\u00e0 Cohen n\u00f3i \u201cph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i\u201d. \u0110\u00e3 c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u s\u1ee5t gi\u1ea3m t\u1eeb lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 tr\u1ecdng \u0111i\u1ec3m. B\u00e0 c\u0169ng nh\u1eafc t\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1ef1 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ri\u00eang.<\/p>\n<p>D\u00f9 th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn c\u00e1ch n\u00e0o th\u00ec v\u1eabn s\u1ebd c\u00f3 m\u1ed9t m\u1ea5u ch\u1ed1t chung: qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e1ng s\u1ee3 b\u1edfi v\u00ec ch\u00fang ta \u0111\u00e3 t\u1eebng g\u1eb7p tr\u01b0\u1eddng h\u1ee3p kinh kh\u1ee7ng n\u00e0y \u2013 qu\u1ea3ng c\u00e1o c\u1ee7a nh\u1eefng m\u00f3n h\u00e0ng b\u1ea1n \u0111\u00e3 t\u00ecm ho\u1eb7c th\u1eadm ch\u00ed nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00f9ng kh\u1edbp l\u1ea1 l\u00f9ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea1n v\u1eeba m\u1edbi nh\u1eafc \u0111\u1ebfn trong 1 cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft r\u00f5 m\u1ecdi th\u00f4ng tin v\u1ec1 b\u1ea1n d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng \u0111\u1eb9p l\u1eafm.<\/p>\n<p>May m\u1eafn thay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng d\u1ea7n nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3. Thay v\u00ec d\u00f9ng nh\u1eefng qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn c\u00e1 nh\u00e2n \u0111\u1ec3 ch\u1ec9 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft n\u00ean mua g\u00ec, c\u00e1c c\u00f4ng ty s\u1ebd d\u00f9ng th\u00f4ng tin v\u1ec1 demographic \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi xem. N\u1ebfu b\u1ea1n th\u00edch ch\u1ea1y b\u1ed9, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u00f3 trong vi\u1ec7c ch\u1ea1y b\u1ed9 ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi ch\u1ea1y b\u1ed9 \u1ee7ng h\u1ed9.<\/p>\n<blockquote>\n<p><em>Th\u01b0\u01a1ng hi\u1ec7u lifestyle internet v\u00f4 c\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u2013 kh\u00f4ng ch\u1ec9 v\u1edbi qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n v\u1edbi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. C\u00e1c b\u00e0i post nh\u1eb9 nh\u00e0ng gi\u00fap \u2018nh\u00e2n c\u00e1ch ho\u00e1\u2019 c\u00f4ng ty, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn<\/em><\/p>\n<\/blockquote>\n<p>Nhi\u1ec1u th\u1ebf k\u1ef7 qua, ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t v\u1eabn l\u00e0 marketing \u0111\u1ea9y, th\u00f4ng qua billboards, b\u00e1o, t\u1ea1p ch\u00ed, radio, tv ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i h\u01a1n k\u00e9o theo nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, \u0111\u1ea9y l\u00f9i t\u00e2m l\u00fd ch\u1ec9 ch\u0103m ch\u0103m b\u00e1n, b\u00e1n v\u00e0 b\u00e1n. C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean h\u01a1n s\u1ebd d\u1eabn \u0111\u1ebfn th\u00e0nh qu\u1ea3 t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n<p>Ng\u00e0y nay, thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed5i b\u1eadt hay kh\u00f4ng l\u00e0 do th\u1ebf h\u1ec7 tr\u1ebb quy\u1ebft \u0111\u1ecbnh. 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