{"id":324,"date":"2019-05-01T08:36:49","date_gmt":"2019-05-01T05:36:49","guid":{"rendered":"https:\/\/selectednews.info\/vi\/thanh-cong-cua-thuong-hieu-am-thuc-bat-dau-tu-chiec-dien-thoai-di-dong\/"},"modified":"2019-05-01T08:36:50","modified_gmt":"2019-05-01T05:36:50","slug":"thanh-cong-cua-thuong-hieu-am-thuc-bat-dau-tu-chiec-dien-thoai-di-dong","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/thanh-cong-cua-thuong-hieu-am-thuc-bat-dau-tu-chiec-dien-thoai-di-dong\/","title":{"rendered":"Th\u00e0nh C\u00f4ng C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u \u1ea9m Th\u1ef1c B\u1eaft \u0111\u1ea7u T\u1eeb Chi\u1ebfc \u0111i\u1ec7n Tho\u1ea1i Di \u0111\u1ed9ng"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"ftwp-postcontent\">\n<p><strong><span class=\"lead\">Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u1ed7i khi c\u1ea7n t\u00ecm m\u1ed9t \u0111\u1ecba ch\u1ec9 \u0103n u\u1ed1ng. T\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u cho th\u1ea5y h\u1ecd ki\u1ec3m tra thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd trung b\u00ecnh 80 l\u1ea7n m\u1ed9t ng\u00e0y.\u00a0<\/span><\/strong><\/p>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Google, c\u00f3 t\u1edbi 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng h\u1ec1 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 h\u00e0ng c\u1ee5 th\u1ec3 trong t\u00e2m tr\u00ed khi b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng, thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng m\u00f3n \u0103n m\u00e0 h\u1ecd mu\u1ed1n ho\u1eb7c nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u1ea9m th\u1ef1c \u201c\u0111ang \u1edf g\u1ea7n h\u1ecd\u201d. V\u00e0 s\u1ef1 \u201cthi\u1ebfu trung th\u00e0nh\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c. Cho d\u00f9 s\u1edf h\u1eefu m\u1ed9t hay h\u00e0ng ng\u00e0n \u0111\u1ecba \u0111i\u1ec3m, c\u00e1c ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u00e0 \u0111\u01b0a h\u1ecd \u0111\u1ebfn v\u1edbi \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/p>\n<figure id=\"attachment_3272\" aria-describedby=\"caption-attachment-3272\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3272\" class=\"wp-caption-text\">Th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/figcaption><\/figure>\n<p>Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 di\u1ec5n ra qua trang web c\u1ee7a doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u, 85% t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng di\u1ec5n ra tr\u00ean nh\u1eefng trang v\u00e0 \u1ee9ng d\u1ee5ng kh\u00f4ng do th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu nh\u01b0 Google, Facebook, TripAdvisor v\u00e0 Yelp. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng trang n\u00e0y.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng:<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><strong>\u0110\u1ea7u t\u01b0 v\u00e0o s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c truy\u1ebfn<\/strong><\/h2>\n<p>\u0110\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 chi\u1ebfm \u01b0u th\u1ebf trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 xa h\u01a1n nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n. V\u1edbi t\u1eebng \u0111\u1ecba \u0111i\u1ec3m, c\u1ea7n th\u00eam th\u1ef1c \u0111\u01a1n, \u1ea3nh \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb \u0111\u1ecba l\u00fd, m\u00f4 t\u1ea3 thuy\u1ebft ph\u1ee5c v\u1ec1 doanh nghi\u1ec7p, c\u00f4ng c\u1ee5 \u0111\u1ecbnh v\u1ecb c\u1eeda h\u00e0ng tr\u00ean trang web ch\u00ednh v\u00e0 c\u00e1c trang \u201clanding page\u201d cho t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u1ea7n h\u1ea5p d\u1eabn v\u00e0 r\u00f5 r\u00e0ng. Ch\u1eb3ng h\u1ea1n, n\u1ebfu m\u1ed9t th\u1ef1c kh\u00e1ch \u0111ang t\u00ecm th\u00f4ng tin v\u1ec1 c\u00e1c b\u1eefa \u0103n h\u1eefu c\u01a1, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd mu\u1ed1n b\u1ea5m v\u00e0o m\u1ed9t \u0111\u1ecba ch\u1ec9 c\u00f3 k\u00e8m th\u1ef1c \u0111\u01a1n v\u00e0 th\u00f4ng tin mi\u00eau t\u1ea3 h\u01a1n l\u00e0 m\u1ed9t \u0111\u1ecba ch\u1ec9 kh\u00f4ng h\u1ec1 c\u00f3 th\u00f4ng tin. C\u0169ng theo Google, c\u00e1c \u0111\u1ecba ch\u1ec9 c\u00f3 \u0111i k\u00e8m h\u00ecnh \u1ea3nh nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 35% \u201cclick\u201d \u0111\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p so v\u1edbi nh\u1eefng \u0111\u1ecba ch\u1ec9 kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3274\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556689009_926_Thanh-Cong-Cua-Thuong-Hieu-am-Thuc-Bat-dau-Tu.jpg\" alt=\"Th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng 1\" title=\"Th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng 62\"\/><\/p>\n<p>Khi x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u1ea7n \u201cbao ph\u1ee7\u201d t\u1ea5t c\u1ea3 c\u00e1c h\u1ec7 th\u1ed1ng quan tr\u1ecdng g\u1ed3m Google Maps, Facebook, TripAdvisor\u2026 T\u1eebng trang c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng c\u0169ng nh\u01b0 nh\u1ea5t qu\u00e1n v\u1edbi website c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ecbnh v\u1ecb c\u1eeda h\u00e0ng t\u1ea1i trang c\u1ee7a doanh nghi\u1ec7p. Khi th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c tr\u00ean nhi\u1ec1u h\u1ec7 th\u1ed1ng kh\u00e1c nhau th\u00ec k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u0169ng s\u1ebd t\u1ed1t h\u01a1n \u2013 ngh\u0129a l\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u khi t\u00ecm ki\u1ebfm.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><strong>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u1ecb tr\u00ed n\u00ean l\u00e0 m\u1ed9t \u01b0u ti\u00ean<\/strong><\/h2>\n<p>Ba ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0: \u0111\u00e1nh gi\u00e1 tr\u00ean \u201cGoogle My Business\u201d, t\u00ednh n\u0103ng d\u1eabn \u0111\u01b0\u1eddng v\u00e0 d\u1eabn \u0111\u1ebfn website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng c\u1ea3 ba ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u201cg\u00e2y h\u1ea1i h\u01a1n l\u00e0 c\u00f3 l\u1ee3i\u201d n\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd k\u1ef9 d\u1eef li\u1ec7u v\u1ecb tr\u00ed. Doanh nghi\u1ec7p c\u1ea7n li\u1ec7t k\u00ea \u0111\u1ea7y \u0111\u1ee7 t\u1eebng \u0111\u1ecba \u0111i\u1ec3m, c\u00f3 ch\u1ec9 d\u1eabn ch\u00ednh x\u00e1c \u0111\u1ec3 gi\u00fap th\u1ef1c kh\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ebfn \u0111\u01b0\u1ee3c n\u01a1i c\u1ea7n \u0111\u1ebfn v\u00e0 h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn m\u1ed9t trang web c\u1eadp nh\u1eadt.<\/p>\n<p>T\u1ed1i thi\u1ec3u, danh s\u00e1ch \u0111\u1ecba \u0111i\u1ec3m ph\u1ea3i bao g\u1ed3m \u0111\u1ecba ch\u1ec9, gi\u1edd ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. Khi doanh nghi\u1ec7p s\u1edf h\u1eefu nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m, vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh \u201cc\u01a1n \u00e1c m\u1ed9ng\u201d. Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 x\u00e1c l\u1eadp th\u00f4ng tin r\u1ed3i \u201cb\u1ecf \u0111\u00f3\u201d m\u00e0 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh khi c\u00f3 thay \u0111\u1ed5i. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 gi\u00fap h\u1ecd qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u1ecb tr\u00ed.<\/p>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><strong>Qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2018 cho th\u1ea5y 91% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t th\u01b0\u1eddng xuy\u00ean ho\u1eb7c \u0111\u00f4i khi \u0111\u1ecdc nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t d\u00e0nh cho doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 84% tin v\u00e0o nh\u1eefng nh\u1eadn x\u00e9t n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tin v\u00e0o c\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t v\u00e0 l\u1eddi gi\u1edbi thi\u1ec7u tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng chi\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. C\u1ea7n ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd l\u1eddi nh\u1eadn x\u00e9t b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u1ea3 nh\u1eadn x\u00e9t t\u1ed1t v\u00e0 x\u1ea5u. B\u1eb1ng c\u00e1ch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u201cchuy\u1ec3n x\u1ea5u th\u00e0nh t\u1ed1t\u201d v\u00e0 tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong cu\u1ed9c c\u1ea1nh tranh, c\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m b\u1eb1ng nh\u1eefng nh\u1eadn x\u00e9t t\u1ed1t h\u01a1n v\u00e0 nhi\u1ec1u sao h\u01a1n.<\/p>\n<p style=\"text-align: right\"><strong>S\u1ef9 Anh \/ Entrepreneur<\/strong><br \/><span class=\"text-muted small\">* Ngu\u1ed3n:\u00a0<span class=\"text-muted\">Doanh Nh\u00e2n+<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"wp-subscribe-single wp-subscribe-after-content\">\n<div id=\"wp-subscribe\" class=\"wp-subscribe-wrap wp-subscribe wp-subscribe-1\" data-thanks_page=\"0\" data-thanks_page_url=\"\" data-thanks_page_new_window=\"0\">\n<h4 class=\"title\">B\u1ea3n tin Marketing &amp; Startup 2019<\/h4>\n<p class=\"thanks\">\u0110\u0103ng k\u00fd th\u00e0nh c\u00f4ng.<\/p>\n<p class=\"error\">C\u00f3 l\u1ed7i x\u1ea3y ra<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- \/form-wrapper --><\/p><\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/thanh-cong-cua-thuong-hieu-am-thuc-bat-dau-tu-chiec-dien-thoai-di-dong.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thanh-cong-cua-thuong-hieu-am-thuc-bat-dau-tu-chiec-dien-thoai-di-dong\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u1ed7i khi c\u1ea7n t\u00ecm m\u1ed9t \u0111\u1ecba ch\u1ec9 \u0103n u\u1ed1ng. 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