{"id":3349,"date":"2019-07-25T20:08:08","date_gmt":"2019-07-25T17:08:08","guid":{"rendered":"https:\/\/selectednews.info\/vi\/doc-chieu-tiep-thi-thua-nhan-diem-yeu-de-chiem-cam-tinh-cua-khach-hang\/"},"modified":"2019-07-25T20:08:09","modified_gmt":"2019-07-25T17:08:09","slug":"doc-chieu-tiep-thi-thua-nhan-diem-yeu-de-chiem-cam-tinh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/doc-chieu-tiep-thi-thua-nhan-diem-yeu-de-chiem-cam-tinh-cua-khach-hang\/","title":{"rendered":"\u0110\u1ed9c Chi\u00eau Ti\u1ebfp Th\u1ecb &#8220;th\u1eeba Nh\u1eadn \u0111i\u1ec3m Y\u1ebfu&#8221; D\u1ec5 Chi\u1ebfm C\u1ea3m T\u00ecnh C\u1ee7a Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"ftwp-postcontent\">\n<p><strong>Smucker \u0111\u00e3 tung ra \u0111\u1ed9c chi\u00eau ti\u1ebfp th\u1ecb v\u1edbi th\u00f4ng \u0111i\u1ec7p : \u201cV\u1edbi c\u00e1i t\u00ean x\u1ea5u nh\u01b0 Smucker\u2019s, h\u1eb3n s\u1ea3n ph\u1ea9m ph\u1ea3i t\u1ed1t\u201d ,h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u00f4ng bao gi\u1edd \u0111\u00f9a c\u1ee3t v\u1edbi t\u00ean c\u1ee7a h\u1ecd.<\/strong><\/p>\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p hay con ng\u01b0\u1eddi l\u00e0 kh\u00f4ng th\u1eeba nh\u1eadn nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c. T\u1eeb nhi\u1ec1u n\u0103m r\u1ed3i, s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy t\u00edch c\u1ef1c \u0111\u00e3 ng\u1ef1 tr\u1ecb trong t\u00e2m tr\u00ed ch\u00fang ta. \u201cT\u01b0 duy t\u00edch c\u1ef1c\u201d l\u00e0 \u0111\u1ebf t\u00e0i v\u00f4 t\u1eadn c\u1ee7a s\u00e1ch v\u1edf v\u00e0 b\u00e1o ch\u00ed.<\/p>\n<p>Nh\u01b0 v\u1eady c\u00f3 l\u1ebd nhi\u1ec1u ng\u01b0\u1eddi ng\u1ea1c nhi\u00ean khi ai \u0111\u00f3 n\u00f3i r\u1eb1ng c\u00e1ch h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 l\u1ecdt v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng l\u00e0 th\u1eeba nh\u1eadn m\u1ed9t khuy\u1ebft \u0111i\u1ec3m tr\u01b0\u1edbc r\u1ed3i sau \u0111\u00f3 chuy\u1ec3n th\u00e0nh \u01b0u \u0111i\u1ec3m.<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><strong>T\u01b0 duy ng\u01b0\u1ee3c trong ti\u1ebfp th\u1ecb<\/strong><\/h2>\n<p>Nh\u1eefng c\u00e2u nh\u01b0 th\u1ebf n\u00e0y hi\u1ebfm khi xu\u1ea5t hi\u1ec7n \u1edf Vi\u1ec7t Nam: \u201cAvis ch\u1ec9 \u0111\u1ee9ng th\u1ee9 hai v\u1ec1 d\u1ecbch v\u1ee5 cho thu\u00ea xe \u00f4 t\u00f4\u201d, \u201cV\u1edbi c\u00e1i t\u00ean x\u1ea5u nh\u01b0 Smucker\u2019s, h\u1eb3n s\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0 th\u1ee9 t\u1ed1t\u201d, \u201cXe h\u01a1i VW ki\u1ec3u 1970 s\u1ebd \u1edf v\u1ecb tr\u00ed x\u1ea5u x\u00ed l\u00e2u b\u1ec1n h\u01a1n\u201d, \u201cJoy \u2013 n\u01b0\u1edbc hoa \u0111\u1eaft ti\u1ec1n nh\u1ea5t th\u1ebf gi\u1edbi\u201d.<\/p>\n<p>Chuy\u1ec7n g\u00ec x\u1ea3y ra v\u1edbi c\u00e1c kh\u1ea9u hi\u1ec7u \u1ea5y? D\u01b0\u1eddng nh\u01b0 b\u00f3ng d\u00e1ng c\u1ee7a s\u1ef1 trung th\u1ef1c \u0111\u00e3 hi\u1ec7n h\u1eefu trong th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ?<\/p>\n<figure id=\"attachment_3463\" aria-describedby=\"caption-attachment-3463\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3463\" class=\"wp-caption-text\">\u0110\u1ed9c chi\u00eau ti\u1ebfp th\u1ecb \u201cth\u1eeba nh\u1eadn \u0111i\u1ec3m y\u1ebfu\u201d d\u1ec5 chi\u1ebfm c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<p>Tr\u01b0\u1edbc h\u1ebft, th\u00fa nh\u1eadn l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c b\u1edbt gi\u1eadn. S\u1ef1 th\u1eadt l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ea5p nh\u1eadn ngay nh\u1eefng tuy\u00ean b\u1ed1 v\u1ec1 khuy\u1ebft \u0111i\u1ec3m. M\u1eb7t kh\u00e1c, h\u1ecd s\u1ebd coi m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 \u01b0u \u0111i\u1ec3m l\u00e0 l\u1eddi t\u1ef1 khen, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean ph\u01b0\u01a1ng di\u1ec7n qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi b\u00e1n ph\u1ea3i c\u00f3 b\u1eb1ng ch\u1ee9ng v\u1ec1 \u01b0u \u0111i\u1ec3m \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. C\u00f2n khi th\u1eeba nh\u1eadn khuy\u1ebft \u0111i\u1ec3m, ng\u01b0\u1eddi b\u00e1n ch\u1eb3ng c\u1ea7n c\u00f3 b\u1eb1ng ch\u1ee9ng. N\u1ebfu doanh nghi\u1ec7p n\u00f3i: \u201cXe VW ki\u1ec3u 1970 s\u1ebd x\u1ea5u x\u00ed b\u1ec1n l\u00e2u\u201d, kh\u00e1ch h\u00e0ng s\u1ebd ngh\u0129: \u201cC\u00f3 l\u1ebd h\u1ecd s\u1ea3n xu\u1ea5t nh\u1eefng xe x\u1ea5u x\u00ed b\u00ean ngo\u00e0i nh\u01b0ng m\u00e1y m\u00f3c \u0111\u00e1ng tin c\u1eady\u201d. Khi nh\u00e0 s\u1ea3n xu\u1ea5t th\u1eeba nh\u1eadn \u201cJoy l\u00e0 n\u01b0\u1edbc hoa \u0111\u1eaft ti\u1ec1n nh\u1ea5t th\u1ebf gi\u1edbi\u201d, kh\u00e1ch h\u00e0ng s\u1ebd ngh\u0129: N\u1ebfu ng\u01b0\u1eddi ta d\u00e1m tr\u1ea3 t\u1edbi 375 USD cho kho\u1ea3ng 30 ml, ch\u1eafc n\u00f3 l\u00e0 lo\u1ea1i n\u01b0\u1edbc hoa tuy\u1ec7t h\u1ea3o.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t c\u00e1c c\u00f4ng ty gia \u0111\u00ecnh, kh\u00f4ng bao gi\u1edd \u0111\u00f9a c\u1ee3t v\u1edbi t\u00ean c\u1ee7a h\u1ecd. V\u1eady m\u00e0 c\u00f4ng ty gia \u0111\u00ecnh Smucker \u0111\u00e3 l\u00e0m v\u1eady b\u1eb1ng c\u00e1ch tung ra th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o: \u201cV\u1edbi c\u00e1i t\u00ean x\u1ea5u nh\u01b0 Smucker\u2019s, h\u1eb3n s\u1ea3n ph\u1ea9m ph\u1ea3i t\u1ed1t\u201d. Nh\u1edd th\u00f4ng \u0111i\u1ec7p \u1ea5y m\u00e0 h\u1ecd d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t m\u1ee9t v\u00e0 th\u1ea1ch. N\u1ebfu t\u00ean c\u1ee7a doanh nghi\u1ec7p x\u1ea5u, ng\u01b0\u1eddi ch\u1ee7 c\u00f3 hai l\u1ef1a ch\u1ecdn: \u0110\u1ed5i t\u00ean kh\u00e1c, hay \u0111\u00f9a c\u1ee3t v\u1edbi c\u00e1i t\u00ean \u0111\u00f3. M\u1ed9t vi\u1ec7c m\u00e0 ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n l\u00e0 b\u1ecf qua c\u00e1i t\u00ean x\u1ea5u.<\/p>\n<p>\u201cAvis ch\u1ec9 l\u00e0 c\u00f4ng ty h\u1ea1ng hai v\u1ec1 d\u1ecbch v\u1ee5 cho thu\u00ea xe\u201d. Th\u1ebf t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i thu\u00ea xe c\u1ee7a Avis? Ch\u1eafc c\u00f4ng ty s\u1ebd ph\u1ea3i c\u1ed1 g\u1eafng h\u01a1n c\u00e1c c\u00f4ng ty h\u1ea1ng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i. M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm s\u1ef1 hi\u1ec3n nhi\u00ean. M\u1ed9t khi ng\u01b0\u1eddi b\u00e1n kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1ed1n \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb tr\u01b0\u1edbc, m\u1ecdi c\u1ed1 g\u1eafng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb th\u00f4ng minh.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><strong>Th\u1eeba nh\u1eadn khuy\u1ebft \u0111i\u1ec3m r\u1ed3i kh\u00e9o l\u00e9o khoe \u01b0u \u0111i\u1ec3m<\/strong><\/h2>\n<blockquote>\n<p><span style=\"font-size: 110%; background-color: #ffffff;\"><strong><em>M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3i th\u1eb3ng kh\u00f4ng ph\u1ea3i l\u00e0 xin l\u1ed7i, m\u00e0 l\u00e0 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ee3i \u00edch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00f3i th\u1eb3ng ch\u1ec9 ch\u1ee9ng minh m\u1ed9t c\u00e1ch x\u1eed th\u1ebf c\u0169 k\u1ef9: Th\u1eadt th\u00e0 l\u00e0 ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t.<\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p>Gi\u1edbi truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u di\u1ec5n gi\u1ea3 \u0111\u00e3 ca t\u1ee5ng th\u00e1i qu\u00e1 t\u01b0 duy t\u00edch c\u1ef1c, khi\u1ebfn ng\u01b0\u1eddi ta \u0111\u1ec1 ph\u00f2ng v\u00e0 th\u1eadn tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m cho h\u1ecd. Th\u1eeba nh\u1eadn m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u00e0 vi\u1ec7c m\u00e0 \u00edt c\u00f4ng ty d\u00e1m th\u1ef1c hi\u1ec7n. Khi m\u1ed9t c\u00f4ng ty b\u1eaft \u0111\u1ea7u th\u1eeba nh\u1eadn m\u1ed9t v\u1ea5n \u0111\u1ec1, ng\u01b0\u1eddi ta th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng c\u1edfi m\u1edf h\u01a1n v\u1edbi n\u00f3.<\/p>\n<p>V\u00e0i n\u0103m tr\u01b0\u1edbc, h\u00e3ng Scope gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc s\u00fac mi\u1ec7ng v\u1edbi c\u1ee5m t\u1eeb \u201cn\u01b0\u1edbc s\u00fac mi\u1ec7ng v\u1ecb ngon\u201d, v\u1edbi h\u00e0m \u00fd l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi Listerine c\u00f3 v\u1ecb kinh kh\u1ee7ng. H\u00e3ng Listerine ph\u1ea3i l\u00e0m g\u00ec? Ch\u1eafc ch\u1eafn c\u00f4ng ty kh\u00f4ng th\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng \u201cm\u00f9i v\u1ecb c\u1ee7a Listerine kh\u00f4ng h\u1ec1 \u0111\u1ebfn nh\u01b0 v\u1eady \u0111\u00e2u\u201d. Th\u00f4ng \u0111i\u1ec7p nh\u01b0 th\u1ebf c\u00e0ng c\u1ee7ng c\u1ed1 th\u00eam nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. T\u00ecnh tr\u1ea1ng c\u00f3 th\u1ec3 t\u1ed3i t\u1ec7 h\u01a1n. Listerine \u0111\u00e3 th\u00f4ng minh h\u01a1n b\u1eb1ng c\u00e1ch n\u00f3i th\u1eb3ng: \u201cC\u00e1i v\u1ecb m\u00e0 b\u1ea1n gh\u00e9t hai l\u1ea7n m\u1ed9t ng\u00e0y\u201d, t\u1ee9c l\u00e0 th\u1eeba nh\u1eadn l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 kh\u00f4ng \u01b0a m\u00f9i v\u1ecb \u0111\u00f3 (s\u1ef1 th\u1eadt m\u00e0). Th\u00f4ng \u0111i\u1ec7p \u1ea5y khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 Listerine l\u00e0 n\u01b0\u1edbc s\u00fac mi\u1ec7ng di\u1ec7t khu\u1ea9n, b\u1edfi dung d\u1ecbch c\u00f3 m\u00f9i v\u1ecb thu\u1ed1c s\u00e1t tr\u00f9ng ch\u1eafc ch\u1eafc s\u1ebd ti\u00eau di\u1ec7t vi khu\u1ea9n.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, h\u00e3ng General Foods th\u1eeba nh\u1eadn th\u1ee9c ng\u0169 c\u1ed1c mang nh\u00e3n hi\u1ec7u Grape-Nuts c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t nh\u01b0ng ch\u1eadm. V\u00ec th\u1ebf, h\u1ecd \u0111\u1ec1 ngh\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eed \u0103n trong m\u1ed9t tu\u1ea7n. Doanh s\u1ed1 c\u1ee7a c\u00f4ng ty t\u0103ng l\u00ean 23% nh\u1edd l\u1eddi k\u00eau g\u1ecdi \u1ea5y.<\/p>\n<p>M\u1eb7c d\u00f9 v\u1eady, doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00f3i th\u1eb3ng th\u1eadt c\u1ea9n th\u1eadn v\u00e0 v\u1edbi k\u1ef9 thu\u1eadt cao. Th\u1ee9 nh\u1ea5t \u201ckhuy\u1ebft \u0111i\u1ec3m\u201d c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u1ea3i g\u1ee3i l\u00ean s\u1ef1 \u0111\u1ed3ng \u00fd ngay trong \u0111\u1ea7u kh\u00e1ch h\u00e0ng. N\u1ebfu khuy\u1ebft \u0111i\u1ec3m ch\u01b0a \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nhanh ch\u00f3ng, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 l\u1ea1 l\u00f9ng v\u00ec kh\u00f4ng hi\u1ec3u l\u00fd do ng\u01b0\u1eddi b\u00e1n th\u1eeba nh\u1eadn \u0111i\u1ec3m y\u1ebfu.Th\u1ee9 hai, doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n ngay t\u1eeb khuy\u1ebft \u0111i\u1ec3m sang \u01b0u \u0111i\u1ec3m. M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3i th\u1eb3ng kh\u00f4ng ph\u1ea3i l\u00e0 xin l\u1ed7i, m\u00e0 l\u00e0 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ee3i \u00edch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00f3i th\u1eb3ng ch\u1ec9 ch\u1ee9ng minh m\u1ed9t c\u00e1ch x\u1eed th\u1ebf c\u0169 k\u1ef9: Th\u1eadt th\u00e0 l\u00e0 ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: right;\"><em>* Ngu\u1ed3n: VietnamBiz<\/em><\/p>\n<\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><script>\n  window.fbAsyncInit = function() {\n    FB.init({\n      xfbml            : true,\n      version          : 'v3.3'\n    });\n  };<\/p>\n<p>  (function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = 'https:\/\/connect.facebook.net\/vi_VN\/sdk\/xfbml.customerchat.js';\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/doc-chieu-tiep-thi-thua-nhan-diem-yeu-de-chiem-cam-tinh-cua-khach-hang.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=doc-chieu-tiep-thi-thua-nhan-diem-yeu-de-chiem-cam-tinh-cua-khach-hang\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Smucker \u0111\u00e3 tung ra \u0111\u1ed9c chi\u00eau ti\u1ebfp th\u1ecb v\u1edbi th\u00f4ng \u0111i\u1ec7p : \u201cV\u1edbi c\u00e1i t\u00ean x\u1ea5u nh\u01b0 Smucker\u2019s, h\u1eb3n s\u1ea3n ph\u1ea9m ph\u1ea3i t\u1ed1t\u201d ,h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u00f4ng bao gi\u1edd \u0111\u00f9a c\u1ee3t v\u1edbi t\u00ean c\u1ee7a h\u1ecd. 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