{"id":3454,"date":"2019-07-27T20:31:37","date_gmt":"2019-07-27T17:31:37","guid":{"rendered":"https:\/\/selectednews.info\/vi\/trong-thuong-mai-dien-tu-nhung-bai-hoc-nao-giup-ho-thanh-cong\/"},"modified":"2019-07-27T20:31:38","modified_gmt":"2019-07-27T17:31:38","slug":"trong-thuong-mai-dien-tu-nhung-bai-hoc-nao-giup-ho-thanh-cong","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/trong-thuong-mai-dien-tu-nhung-bai-hoc-nao-giup-ho-thanh-cong\/","title":{"rendered":"Trong Th\u01b0\u01a1ng M\u1ea1i \u0111i\u1ec7n T\u1eed Nh\u1eefng B\u00e0i H\u1ecdc N\u00e0o Gi\u00fap H\u1ecd Th\u00e0nh C\u00f4ng?"},"content":{"rendered":"

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Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 m\u1ea1nh m\u1ebd\u00a0trong nh\u1eefng n\u0103m qua,\u00a0khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay v\u00ec mua h\u00e0ng \u1edf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng chuy\u1ec3n sang mua tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/strong><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i c\u0103n b\u1ea3n trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ngh\u0129 v\u1ec1 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb. \u1ede M\u1ef9, ch\u1ec9 trong hai ng\u00e0y c\u1ee7a s\u1ef1 ki\u1ec7n Prime Day h\u1eb1ng n\u0103m, \u0111\u00e3 c\u00f3 \u0111\u1ebfn 17 tri\u1ec7u giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua Amazon.<\/p>\n

\u1ede Trung Qu\u1ed1c, v\u00e0o Ng\u00e0y \u0110\u1ed9c th\u00e2n n\u0103m 2018, doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u00e3 \u0111\u1ea1t con s\u1ed1 k\u1ef7 l\u1ee5c 30,8 t\u1ec9 USD, t\u0103ng 27% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

\u0110i c\u00f9ng v\u1edbi xu h\u01b0\u1edbng \u1ea5y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111ang nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n \u0111\u1ee7 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai n\u1eefa.<\/p>\n

T\u1ea1i Di\u1ec5n \u0111\u00e0n Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 th\u1ebf gi\u1edbi (DMWF), Francesca Padrazzi \u2013 chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m \u2013 \u0111\u00e3 th\u1eeba nh\u1eadn: \u201cTrong qu\u00e1 kh\u1ee9, c\u00e1c c\u00f4ng ty ch\u1ec9 c\u1ea7n so s\u00e1nh v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 bi\u1ebft m\u00ecnh c\u00f3 \u0111ang ho\u00e0n thi\u1ec7n hay kh\u00f4ng.<\/p>\n

Nh\u01b0ng \u0111i\u1ec1u n\u00e0y nay kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa. C\u00e1c c\u00f4ng ty nay ph\u1ea3i so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau\u201d.<\/p>\n

Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1eefng b\u00e0i h\u1ecdc n\u00e0o gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng?<\/figcaption><\/figure>\n

\u0110i c\u00f9ng v\u1edbi th\u01b0\u01a1ng m\u1ea1i s\u1ed1, h\u00e0nh vi, th\u00f3i quen, quy tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i l\u1edbn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 di\u1ec5n ra trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb m\u00e0 c\u00f2n \u1edf nhi\u1ec1u ng\u00e0nh kinh doanh kh\u00e1c.<\/p>\n

Ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nay \u0111\u1eb7t ra r\u1ea5t nhi\u1ec1u \u0111\u00f2i h\u1ecfi, k\u1ef3 v\u1ecdng khi \u0111\u1eb7t ch\u1ed7 cho c\u00e1c chuy\u1ebfn \u0111i, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u trong \u0111\u1eddi s\u1ed1ng c\u1ee7a h\u1ecd qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n

Theo Inga Romanoff, T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty t\u01b0 v\u1ea5n marketing t\u1ef1 \u0111\u1ed9ng Romanoff, \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c c\u00f4ng ty n\u00ean l\u00e0m theo nh\u1eefng b\u00e0i h\u1ecdc sau \u0111\u00e2y.<\/p>\n

1. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/strong><\/h2>\n

T\u1eeb ch\u1ed7 ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf v\u00e0i trang web b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd t\u1ea1o ra doanh thu 4.500 t\u1ec9 USD v\u00e0o n\u0103m 2021 v\u00e0 hi\u1ec7n \u0111ang l\u00e0 l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng\u00a0hi\u1ec7u c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi b\u1ecf ra nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 \u201cthi\u00ean ni\u00ean k\u1ef7\u201d (c\u00f2n g\u1ecdi l\u00e0 kh\u00e1ch h\u00e0ng \u201cth\u1ebf h\u1ec7 Y\u201d) s\u1ebd chi\u1ebfm \u0111\u1ebfn 54% doanh thu n\u00eau tr\u00ean v\u00e0 \u0111ang l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty quan t\u00e2m h\u00e0ng \u0111\u1ea7u khi t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng m\u1edbi.<\/p>\n

\"Trong<\/p>\n

Theo Inga Romanoff, trong qu\u00e1 tr\u00ecnh t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi \u1ea5y cho kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 d\u1eef li\u1ec7u, th\u00f4ng tin, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Khi kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, h\u1ecd s\u1ebd \u0111\u1ec3 l\u1ea1i nh\u1eefng \u201cd\u1ea5u v\u1ebft\u201d gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n h\u00e0nh vi, nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho h\u1ecd trong nh\u1eefng l\u1ea7n giao d\u1ecbch sau.<\/p>\n

S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 quy tr\u00ecnh mua h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho ng\u00e0nh b\u00e1n l\u1ebb m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 khai th\u00e1c cho nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n

Ch\u1eb3ng h\u1ea1n, c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m, du l\u1ecbch, s\u1ee9c kh\u1ecfe t\u1ea1o ra cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.<\/p>\n

2. Nghi\u00ean c\u1ee9u to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i<\/strong><\/h2>\n

C\u00e1c c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec3u r\u1ea5t r\u00f5 vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u201ctho\u00e1t ra\u201d \u1edf m\u1ed9t b\u01b0\u1edbc n\u00e0o \u0111\u00f3 trong qu\u00e1 tr\u00ecnh mua h\u00e0ng n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i. C\u00e1ch \u0111\u00e2y v\u00e0i th\u1eadp ni\u00ean, c\u00e1c nh\u00e3n hi\u1ec7u th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua s\u1ea3n ph\u1ea9m.<\/p>\n

Nh\u01b0ng nay tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh mua h\u00e0ng m\u1edbi l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t. Theo Romanoff, doanh nghi\u1ec7p n\u00ean nghi\u00ean c\u1ee9u t\u1ef7 l\u1ec7 gi\u1eef l\u1ea1i kh\u00e1ch h\u00e0ng \u1edf t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

\"Trong<\/p>\n

Ch\u1eb3ng h\u1ea1n, v\u1edbi trang web c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m trang web? C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m kh\u00e1c nhau? C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng \u201cnh\u1ea5p chu\u1ed9t\u201d v\u00e0o n\u00fat \u201cY\u00eau c\u1ea7u g\u1eedi b\u00e1o gi\u00e1\u201d? C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng khai b\u00e1o th\u00f4ng tin c\u00e1 nh\u00e2n? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 mua b\u1ea3o hi\u1ec3m c\u1ee7a c\u00f4ng ty?<\/p>\n

Inga Romanoff c\u0169ng khuy\u00ean c\u00e1c c\u00f4ng ty n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n v\u00ec sao kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c quy tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i.<\/p>\n

3. C\u1ea3i thi\u1ec7n thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 t\u00ednh linh ho\u1ea1t cao v\u00e0 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, ph\u00e1t tri\u1ec3n. V\u00ec th\u1ebf, doanh nghi\u1ec7p s\u1ebd b\u1ecb t\u1ee5t h\u1eadu n\u1ebfu kh\u00f4ng c\u1ea3i thi\u1ec7n thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra t\u00ecnh tr\u1ea1ng t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd c\u1eadp nh\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n ra sao? H\u1ecd c\u00f3 c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 hay kh\u00f4ng? T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng ph\u1ee5c v\u1ee5 cho vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng (user experience \u2013 UX) t\u1ed1t nh\u1ea5t.<\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng m\u00e0 c\u00e1c chuy\u00ean gia UX th\u01b0\u1eddng \u0111\u1eb7t ra l\u00e0 n\u00ean \u201ct\u1ef1 x\u00e2y d\u1ef1ng\u201d hay \u201cnh\u00e1i theo\u201d. C\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p n\u00ean t\u1ef1 t\u1ea1o ra to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u hay l\u00e0 d\u1ef1a tr\u00ean m\u1ed9t \u1ee9ng d\u1ee5ng kh\u00e1c hay m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u00e3 c\u00f3 nh\u1eefng quy tr\u00ecnh t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u \u1ee9ng d\u1ee5ng trong c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch, v\u1eadn t\u1ea3i \u0111\u1ec1u c\u00f3 nh\u1eefng t\u00ednh n\u0103ng, quy tr\u00ecnh giao d\u1ecbch t\u01b0\u01a1ng t\u1ef1 nhau, do c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e3 ph\u00e1t tri\u1ec3n ch\u00fang d\u1ef1a tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"Trong<\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c trong thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 vi\u1ec7c khai th\u00e1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). N\u1ebfu \u0111\u01b0\u1ee3c khai th\u00e1c th\u00edch h\u1ee3p, AI s\u1ebd gi\u00fap c\u00e1c c\u00f4ng ty t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mang t\u00ednh r\u1ea5t nh\u00e2n v\u0103n cho kh\u00e1ch h\u00e0ng.<\/p>\n

AI hay nh\u1eefng ng\u01b0\u1eddi \u201ctr\u1ee3 l\u00fd t\u1ef1 \u0111\u1ed9ng\u201d kh\u00f4ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi t\u00e2m tr\u1ea1ng, c\u01b0\u1eddng \u0111\u1ed9, \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c hay th\u1eddi gian nh\u01b0 nh\u1eefng nh\u00e2n vi\u00ean th\u1eadt.<\/p>\n

Khi \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh ho\u00e0n h\u1ea3o, nh\u1eefng tr\u1ee3 l\u00fd t\u1ef1 \u0111\u1ed9ng \u1ea5y c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch r\u1ea5t c\u00e1 nh\u00e2n, th\u00e2n thi\u1ec7n v\u00e0 cung c\u1ea5p cho h\u1ecd ch\u00ednh x\u00e1c nh\u1eefng d\u1ecbch v\u1ee5 hay s\u1ef1 h\u1ed7 tr\u1ee3 m\u00e0 h\u1ecd mong \u0111\u1ee3i.<\/p>\n

4. Xem tr\u1ecdng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h2>\n

C\u00e1c quy \u0111\u1ecbnh g\u1ea7n \u0111\u00e2y v\u1ec1 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 c\u00e1c lu\u1eadt l\u1ec7 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 s\u1edf ph\u00e1p l\u00fd v\u1eefng ch\u1eafc \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ec3 c\u1ea3 c\u00e1ch c\u00e1c c\u00f4ng ty thu th\u1eadp v\u00e0 khai th\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n, nh\u01b0 Kevin Hartman c\u1ee7a Google \u0111\u00e3 c\u1ea3nh b\u00e1o: \u201cC\u00e1c c\u00f4ng ty s\u1ebd ng\u00e0y c\u00e0ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c thu th\u1eadp m\u1ecdi th\u00f4ng tin v\u1ec1 h\u1ecd\u201d.<\/p>\n

Nh\u1eefng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 \u0111i\u1ec3m t\u00edn d\u1ee5ng, \u0111\u1ecba ch\u1ec9 c\u01b0 tr\u00fa, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n\u2026 s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi h\u1ecd, nh\u01b0ng \u0111\u1ed3ng th\u1eddi vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u00fang c\u00e1ch s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n mu\u1ed1n giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c c\u00e1c c\u00f4ng ty tham gia c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin cho s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay kh\u00f4ng.<\/p>\n

* Ngu\u1ed3n: Doanh Nh\u00e2n+<\/em><\/p>\n<\/div>\n