{"id":384,"date":"2019-05-04T10:52:52","date_gmt":"2019-05-04T07:52:52","guid":{"rendered":"https:\/\/selectednews.info\/vi\/tim-hieu-thoi-ky-hoang-kim-cua-marketing\/"},"modified":"2019-05-04T10:52:54","modified_gmt":"2019-05-04T07:52:54","slug":"tim-hieu-thoi-ky-hoang-kim-cua-marketing","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/tim-hieu-thoi-ky-hoang-kim-cua-marketing\/","title":{"rendered":"&#8220;T\u00ecm Hi\u1ec3u&#8221; &#8211; Th\u1eddi K\u1ef3 Ho\u00e0ng Kim C\u1ee7a Marketing"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong><span class=\"lead\">\u0110em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m online t\u1ef1 nhi\u00ean v\u00e0 c\u00e1 nh\u00e2n h\u00f3a l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong l\u0129nh v\u1ef1c digital, b\u00e0 Isabella Barbato \u2013 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn marketing APAC c\u1ee7a Outbrain, c\u00f4ng ty ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u1edbn nh\u1ea5t Hoa K\u1ef3, cho bi\u1ebft.<\/span><\/strong><\/p>\n<figure id=\"attachment_3294\" aria-describedby=\"caption-attachment-3294\" style=\"width: 855px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3294\" class=\"wp-caption-text\">Th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a marketing<\/figcaption><\/figure>\n<p>S\u1ef1 ph\u00e2n m\u1ea3nh c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eadp k\u1ec9 qua \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng tho\u00e1t kh\u1ecfi l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m truy\u1ec1n th\u1ed1ng m\u1ed9t chi\u1ec1u. Tr\u00ean th\u1ef1c t\u1ebf, l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m ph\u00e1t tri\u1ec3n ph\u1ee9c t\u1ea1p h\u01a1n kh\u00f4ng ch\u1ec9 do l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng, m\u00e0 c\u00f2n do s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a c\u00e1c th\u00f4ng tin n\u00e0y \u2013 theo nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n b\u1edfi Acckey v\u00e0 IPSOS Singapore v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1.<\/p>\n<p>M\u1eb7c d\u00f9 l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m m\u1edbi c\u00f3 ph\u1ea7n ph\u1ee9c t\u1ea1p h\u01a1n, nh\u01b0ng xu h\u01b0\u1edbng n\u00e0y nh\u00e2n r\u1ed9ng c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 t\u1eadn \u2013 t\u1eeb kh\u00e1m ph\u00e1 \u00e2m nh\u1ea1c tr\u00ean Spotify ho\u1eb7c phim tr\u00ean Netflix; xem video tr\u00ean YouTube; \u0111\u1ebfn \u0111\u1ecdc nh\u1eefng b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean nh\u1eefng trang web chuy\u00ean ng\u00e0nh. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u00e1c g\u00f3c nh\u00ecn v\u00e0 c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><strong>Truy\u1ec1n t\u1ea3i c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang giai \u0111o\u1ea1n trong l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 l\u00fac nh\u1eefng insight v\u00e0 d\u1eef li\u1ec7u quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t huy t\u00e1c d\u1ee5ng, bao g\u1ed3m th\u1eddi \u0111i\u1ec3m, c\u00e1ch th\u1ee9c v\u00e0 n\u1ed9i dung ng\u01b0\u1eddi ti\u00eau dung c\u1ea3m th\u1ea5y thu h\u00fat khi k\u1ebft n\u1ed1i v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n<p>S\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn cho m\u1ed9t m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0i n\u0103m tr\u01b0\u1edbc. N\u1ed9i dung v\u00e0 th\u00f4ng tin digital hi\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi chuy\u00ean nghi\u00ean c\u1ee9u c\u00f4ng ngh\u1ec7 trong m\u1ed9t c\u00f4ng ty. Do s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho n\u1ed9i dung ng\u00e0y m\u1ed9t t\u0103ng, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u1eefng ch\u1eafc \u1edf \u0111i\u1ec3m m\u1ea5u ch\u1ed1t.<\/p>\n<h2><strong>Ti\u1ebfn v\u00e0o k\u1ec9 nguy\u00ean kh\u00e1m ph\u00e1<\/strong><\/h2>\n<p>Ch\u00fang ta hi\u1ec7n \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i t\u1eeb th\u1eddi \u0111\u1ea1i b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a h\u00ecnh th\u1ee9c marketing \u0111\u1ea9y (push marketing) v\u00e0 t\u00ecm ki\u1ebfm (ng\u01b0\u1eddi d\u00f9ng b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi qu\u1ea3ng c\u00e1o ho\u1eb7c h\u1ecd ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin) \u0111\u1ebfn \u201cth\u1eddi \u0111\u1ea1i kh\u00e1m ph\u00e1\u201d, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c h\u00e0nh vi tr\u1ef1c tuy\u1ebfn. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Outbrain, \u00f4ng Yaron Galai cho r\u1eb1ng: \u201cKh\u00e1m ph\u00e1 l\u00e0 khi b\u1ea1n b\u1eaft g\u1eb7p nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm\u201d.<\/p>\n<p>Qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 t\u1ef1 nhi\u00ean n\u00e0y \u0111\u00e3 bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u \u2013 tr\u00ean c\u00e1c \u0111\u1ecbnh d\u1ea1ng media kh\u00e1c nhau \u2013 v\u1edbi m\u1ee5c ti\u00eau cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p cho l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng l\u00e0 th\u1eed th\u00e1ch m\u1edbi cho c\u00e1c marketer khi ph\u1ea3i nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0o l\u00fac h\u1ecd \u0111ang c\u00f3 t\u00e2m tr\u1ea1ng ph\u00f9 h\u1ee3p, sau \u0111\u00f3 ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111o l\u01b0\u1eddng nh\u1eefng y\u1ebfu t\u1ed1 trong v\u00f4 v\u00e0n \u0111i\u1ec3m ch\u1ea1m, ho\u1eb7c \u201ckho\u1ea3nh kh\u1eafc kh\u00e1m ph\u00e1\u201d, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o n\u00ean nh\u1eefng suy ngh\u0129, nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i theo h\u01b0\u1edbng m\u00e0 c\u00e1c marketer mu\u1ed1n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. \u0110i\u1ec3m quan tr\u1ecdng l\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c ph\u1ea3i ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 \u201ck\u00e9o\u201d kh\u00e1ch h\u00e0ng, ngay c\u1ea3 khi c\u00e1 nh\u00e2n n\u00e0y kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u0111\u1ea7u. V\u1ec1 b\u1ea3n ch\u1ea5t, c\u00e1c marketer ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u00e0 lu\u00f4n ch\u00e2n th\u1ef1c.<\/p>\n<h2><strong>H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c t\u1ef1 m\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 kh\u00e1m ph\u00e1 m\u1ed9t c\u00e1ch k\u0129 l\u01b0\u1ee1ng<\/strong><\/h2>\n<p>C\u00f3 nhi\u1ec1u giai \u0111o\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m qua k\u00eanh digital m\u00e0 marketer c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u1eafn k\u1ebft h\u1ecd v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 l\u1ed9 tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<blockquote class=\"media-box media-right\">\n<p><em>\u0110i\u1ec3m quan tr\u1ecdng l\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c ph\u1ea3i ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 \u201ck\u00e9o\u201d kh\u00e1ch h\u00e0ng, ngay c\u1ea3 khi c\u00e1 nh\u00e2n n\u00e0y kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n<\/blockquote>\n<p>Khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, d\u1eef li\u1ec7u c\u1ee7a Outbrain ghi nh\u1eadn r\u1eb1ng k\u00eanh truy\u1ec1n th\u00f4ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean cho nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, Outbrain s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh h\u1ecd th\u01b0\u1eddng ti\u1ebfp c\u1eadn c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u00f3 \u0111\u1ec3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u00ed d\u1ee5 VisaAPnews.asia, m\u1ed9t trang Tumblr tin t\u1ee9c \u0111\u0103ng t\u1ea3i nh\u1eefng video h\u1ea5p d\u1eabn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 kinh t\u1ebf, th\u00fac \u0111\u1ea9y kinh doanh, quan \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i m\u1edbi, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi th\u01b0\u01a1ng hi\u1ec7u Visa khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng cho ph\u01b0\u01a1ng ph\u00e1p n\u00e0y. L\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u1ed9ng th\u00e1i h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi trong c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong c\u00e1c ng\u00e2n h\u00e0ng, th\u01b0\u01a1ng nh\u00e2n v\u00e0 ch\u00ednh ph\u1ee7 trong khu v\u1ef1c, Visa \u0111\u00e3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi Outbrain v\u00e0 Click2View \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng video nh\u1eb1m thu h\u00fat t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Quan tr\u1ecdng h\u01a1n, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u Visa tr\u00ean c\u00e1c trang web c\u00f3 uy t\u00edn, cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn c\u00e2u chuy\u1ec7n m\u00e0 video c\u1ee7a h\u1ecd truy\u1ec1n t\u1ea3i. Vi\u1ec7c tri\u1ec3n khai h\u00ecnh th\u1ee9c n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi c\u00e1c video c\u1ee7a Visa; h\u01a1n 75.000 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y, t\u0103ng 270% t\u1ef7 l\u1ec7 click v\u00e0 95% kh\u00e1ch truy c\u1eadp m\u1edbi m\u1ed7i ng\u00e0y.<\/p>\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, khi kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang tranh lu\u1eadn v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin m\u1ea1ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean suy ngh\u0129 th\u00eam v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a n\u1ed9i dung \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u1ea9n tr\u1ecdng trong vi\u1ec7c h\u1ee3p t\u00e1c, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 li\u00ean k\u1ebft v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1ng tin c\u1eady nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n<p style=\"text-align: right;\"><strong>Thu Nga \/ Brands Vietnam<\/strong><br \/><span class=\"text-muted small\">* Ngu\u1ed3n:\u00a0<span class=\"text-muted\">Isabella Barbato \/ Campaign Asia<\/span><\/span><\/p>\n<\/p><\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/tim-hieu-thoi-ky-hoang-kim-cua-marketing.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tim-hieu-thoi-ky-hoang-kim-cua-marketing\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] \u0110em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m online t\u1ef1 nhi\u00ean v\u00e0 c\u00e1 nh\u00e2n h\u00f3a l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong l\u0129nh v\u1ef1c digital, b\u00e0 Isabella Barbato \u2013 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn marketing APAC c\u1ee7a Outbrain, c\u00f4ng ty ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u1edbn nh\u1ea5t Hoa K\u1ef3, cho bi\u1ebft. 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