{"id":397,"date":"2019-05-05T07:19:12","date_gmt":"2019-05-05T04:19:12","guid":{"rendered":"https:\/\/selectednews.info\/vi\/tuyet-chieu-chay-quang-cao-tren-linkedin-dat-hieu-qua\/"},"modified":"2019-05-05T07:19:19","modified_gmt":"2019-05-05T04:19:19","slug":"tuyet-chieu-chay-quang-cao-tren-linkedin-dat-hieu-qua","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/tuyet-chieu-chay-quang-cao-tren-linkedin-dat-hieu-qua\/","title":{"rendered":"Tuy\u1ec7t Chi\u00eau Ch\u1ea1y Qu\u1ea3ng C\u00e1o Tr\u00ean LinkedIn \u0111\u1ea1t Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong>C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u1ea7n thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n sang ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi hi\u1ec7u qu\u1ea3 v\u00e0 uy t\u00edn h\u01a1n, \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn. Khi nh\u1eafc t\u1edbi digital marketing, hay qu\u1ea3ng c\u00e1o online tr\u00ean m\u1ea1ng internet, h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ec9 ngh\u0129 t\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook hay qu\u1ea3ng c\u00e1o qua Google. N\u1ebfu c\u1ee5m t\u1eeb \u201cQu\u1ea3ng c\u00e1o LinkedIn\u201d hay \u201cQu\u1ea3ng c\u00e1o tr\u00ean LinkedIn\u201d c\u00f3 v\u1ebb xa l\u1ea1, th\u00ec b\u00e0i vi\u1ebft sau \u0111\u00e2y ch\u00ednh l\u00e0 d\u00e0nh cho b\u1ea1n.<\/strong><\/p>\n<figure id=\"attachment_3300\" aria-describedby=\"caption-attachment-3300\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3300\" class=\"wp-caption-text\">Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<h2><strong>A.\u00a0Qu\u1ea3ng c\u00e1o LinkedIn l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 Facebook, Twitter hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, LinkedIn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u1eadp t\u00e0i kho\u1ea3n, \u0111\u0103ng t\u1ea3i th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<br \/>Tuy nhi\u00ean, n\u1ebfu nh\u01b0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi d\u00f9ng n\u00f3i chung, v\u00e0 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed, th\u00ec LinkedIn h\u01b0\u1edbng t\u1edbi nh\u1eefng doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, nh\u1eefng c\u00e1 nh\u00e2n chuy\u00ean nghi\u1ec7p, v\u00e0 \u0111\u01b0\u1ee3c d\u00f9ng ch\u1ee7 y\u1ebfu \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c (t\u00ecm vi\u1ec7c, tuy\u1ec3n d\u1ee5ng, t\u00ecm \u0111\u1ed1i t\u00e1c, k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n h\u00e0ng,\u2026)<br \/>M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e1ng ng\u1ea1c nhi\u00ean c\u1ee7a Roi Research cho bi\u1ebft, kh\u00f4ng ph\u1ea3i Facebook hay Instagram, m\u00e0 c\u00f3 t\u1edbi 59% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi coi LinkedIn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u1ecd hi\u1ec7n gi\u1edd. V\u00ec v\u1eady, n\u1ebfu s\u1eed d\u1ee5ng\u00a0<em>qu\u1ea3ng c\u00e1o LinkedIn<\/em>\u00a0hi\u1ec7u qu\u1ea3 s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u th\u00e0nh c\u00f4ng l\u1edbn cho doanh nghi\u1ec7p.<\/p>\n<h2><strong>B. Q<\/strong><strong>u\u1ea3ng c\u00e1o LinkedIn t<\/strong><strong>\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng\u00a0<\/strong><\/h2>\n<h3 style=\"padding-left: 40px\">1. K\u00eanh qu\u1ea3ng c\u00e1o B2B (Business to Business) hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/h3>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Content Marketing Institute n\u0103m 2016, c\u00f3 t\u1edbi 94% nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing chuy\u00ean nghi\u1ec7p ch\u1ecdn LinkedIn l\u00e0 k\u00eanh h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o B2B. Ch\u1eafc h\u1eb3n r\u1eb1ng nh\u1eefng marketer n\u00e0y c\u00f3 l\u00ed do x\u00e1c \u0111\u00e1ng \u0111\u1ec3 thay v\u00ec nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o quen thu\u1ed9c kh\u00e1c, h\u1ecd l\u1ea1i ch\u1ecdn\u00a0<em>qu\u1ea3ng c\u00e1o LinkedIn<\/em>. Th\u1eadt v\u1eady, m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb n\u0103m 2014 \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng trong 100,000 b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0chi\u1ebfm t\u1edbi 80% b\u00e0i \u0111\u0103ng d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn B2B. Kh\u00f4ng ch\u1ec9 v\u1eady, m\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng B2B tr\u00ean LinkedIn c\u0169ng th\u01b0\u1eddng c\u00f3 li\u00ean quan v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Trong m\u1ed9t phi\u00ean th\u1eed nghi\u1ec7m gi\u1eefa\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0v\u00e0\u00a0qu\u1ea3ng c\u00e1o Google Adwords, NewsCred \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/em>\u00a0\u0111\u01b0a v\u1ec1 nh\u1eefng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn ch\u1ea5t l\u01b0\u1ee3ng g\u1ea5p 2 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3301\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1557029951_564_Tuyet-Chieu-Chay-Quang-Cao-Tren-LinkedIn-dat-Hieu-Qua.jpg\" alt=\"Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 1\" title=\"Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 62\"\/><\/p>\n<h3 style=\"padding-left: 40px\">2. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao c\u1ea5p v\u00e0 ri\u00eang bi\u1ec7t<\/h3>\n<p>LinkedIn kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u CEO, Manager, Director,\u2026 tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. Ch\u00ednh v\u00ec v\u1eady,\u00a0<em>qu\u1ea3ng c\u00e1o LinkedIn<\/em>\u00a0c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<br \/>H\u01a1n n\u1eefa,\u00a0<em>qu\u1ea3ng c\u00e1o LinkedIn<\/em>\u00a0c\u0169ng gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u01a1n l\u1ebb, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o cho nh\u1eefng doanh nghi\u1ec7p kh\u00e1c, nh\u1eefng b\u1ea1n h\u00e0ng l\u1edbn (B2B \u2013 Business to Business), ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1ed1i t\u00e1c l\u1edbn \u0111\u1ea7y ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p.<\/p>\n<h3 style=\"padding-left: 40px\">3. H\u1ec7 th\u1ed1ng l\u1ecdc th\u00f4ng minh, nh\u1eafm chu\u1ea9n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n<p>Hi\u1ec3u r\u00f5 nhu c\u1ea7u qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p,\u00a0<em>qu\u1ea3ng c\u00e1o LinkedIn<\/em>\u00a0cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ea1y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng th\u00f4ng qua \u201cLinkedIn\u2019s Direct Sponsored Content\u201d. B\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o trong th\u1eddi gian th\u1ef1c v\u00e0 t\u1eeb \u0111\u00f3 ngay l\u1eadp t\u1ee9c t\u1ed1i \u01b0u ho\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean linkedin.<br \/>\u0110\u1eb7c bi\u1ec7t, n\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u00f3 li\u00ean quan v\u1ec1 c\u00f4ng vi\u1ec7c, nh\u01b0 ch\u1ee9c danh, \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c,\u2026. th\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o LinkedIn nh\u1eafm tr\u1ef1c ti\u1ebfp t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<h3 style=\"padding-left: 40px\">4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/h3>\n<p>LinkedIn l\u00e0 m\u00e3ng x\u00e3 h\u1ed9i d\u00e0nh cho doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m, nh\u1eefng c\u00e1 nh\u00e2n chuy\u00ean nghi\u1ec7p nh\u01b0 CEO, gi\u00e1m \u0111\u1ed1c cho \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n,\u2026 Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y s\u1ebd mang l\u1ea1i m\u1ed9t l\u1ee3i th\u1ebf to l\u1edbn cho doanh nghi\u1ec7p. Khi doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng, t\u1ea1o \u0111\u01b0\u1ee3c uy t\u00edn trong l\u00f2ng m\u1ecdi ng\u01b0\u1eddi, c\u0169ng l\u00e0 l\u00fac h\u1ecd d\u1ec5 d\u00e0ng tin d\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 d\u1ec5 d\u00e0ng h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n<h3 style=\"padding-left: 40px\">5. \u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng<\/h3>\n<p>N\u1ed9i dung\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0c\u00f3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng phong ph\u00fa gi\u1ed1ng nh\u01b0 d\u00f2ng tr\u1ea1ng th\u00e1i tr\u00ean Facebook v\u1eady. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung, h\u00ecnh \u1ea3nh, \u1ea3nh \u0111\u1ed9ng hay video cho qu\u1ea3ng c\u00e1o LinkedIn tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 th\u00fa v\u1ecb, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng h\u01a1n. \u0110\u1eb7c bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn v\u1ecb tr\u00ed\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>n\u1eb1m tr\u00ean b\u1ea3ng th\u00f4ng tin (Newfeeds) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o m\u00e0 gi\u1ed1ng nh\u01b0 m\u1ed9t d\u00f2ng tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng, tr\u00e1nh vi\u1ec7c l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h2><strong>C. Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn th\u00e0nh c\u00f4ng<\/strong><\/h2>\n<h3 style=\"padding-left: 40px\">1. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a Bizible<\/h3>\n<p>V\u1edbi chi\u1ebfn d\u1ecbch\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0kh\u00f4ng th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u01a1n c\u1ee7a m\u00ecnh, Bizible nh\u1eadn v\u1ec1 t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n ROI \u0111\u00e1ng kinh ng\u1ea1c l\u00ean t\u1edbi 600%. Th\u1eadt v\u1eady, ch\u1ec9 c\u1ea7n h\u00ecnh \u1ea3nh \u0111\u01a1n gi\u1ea3n nh\u01b0 \u0111\u01b0\u1ee3c c\u1eaft gh\u00e9p ra t\u1eeb Paint, d\u00f2ng n\u1ed9i dung ng\u1eafn g\u1ecdn, thi\u1ebft th\u1ef1c, b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (ch\u1ec9 2000 ng\u01b0\u1eddi), qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a doanh nghi\u1ec7p n\u00e0y thu v\u1ec1 t\u1edbi 12.000$ doanh thu ch\u1ec9 t\u1eeb 20$ ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3299\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1557029951_59_Tuyet-Chieu-Chay-Quang-Cao-Tren-LinkedIn-dat-Hieu-Qua.jpg\" alt=\"Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 2\" title=\"Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 63\"\/><\/p>\n<h3 style=\"padding-left: 40px\">2. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a CommVault<\/h3>\n<p>CommVault hi\u1ec3u r\u00f5 r\u1eb1ng v\u1edbi th\u1eddi \u0111\u1ea1i Internet hi\u1ec7n nay, th\u1eddi gian t\u1eadp trung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi nh\u1eefng n\u1ed9i dung tr\u00ean m\u1ea1ng th\u01b0\u1eddng r\u1ea5t ng\u1eafn. Ch\u00ednh v\u00ec v\u1eady, qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ch\u1ec9 c\u00f3 \u0111\u00fang m\u1ed9t d\u00f2ng ch\u1eef c\u00f9ng \u0111\u01b0\u1eddng link d\u1eabn t\u1edbi b\u00e0i b\u00e1o. Tuy nhi\u00ean, v\u1edbi s\u1ef1 am hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng s\u00e2u s\u1eafc, ch\u00ednh ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung b\u00e0i b\u00e1o \u0111\u00e3 \u0111\u00e1nh tr\u00fang t\u00e2m l\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u01a1n n\u1eefa, nh\u1eefng gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p \u0111\u01b0a ra c\u0169ng r\u1ea5t thi\u1ebft th\u1ef1c, qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu v\u00e0 t\u1ea1o l\u00f2ng tin n\u01a1i kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"padding-left: 40px\">3. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a Prudential<\/h3>\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng tr\u00ean LinkedIn c\u0169ng d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0 th\u00edch xem n\u1ed9i dung th\u00f4ng qua video. Ch\u00ednh v\u00ec v\u1eady, b\u1eb1ng vi\u1ec7c l\u1ed3ng gh\u00e9p n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f9ng nh\u1eefng n\u1ed9i dung thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng th\u00f4ng qua vieo, Prudentials \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a m\u00ecnh v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><strong>D. Nh\u1eefng c\u00e1ch t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n<h3 style=\"padding-left: 40px\">1. X\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn, thuy\u1ebft ph\u1ee5c<\/h3>\n<p>Nh\u1eefng qu\u1ea3ng c\u00e1o LinkedIn hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung ng\u1eafn g\u1ecdn, thuy\u1ebft ph\u1ee5c v\u00e0 li\u00ean quan ch\u1eb7t ch\u1ebd t\u1edbi m\u1ed1i quan t\u00e2m v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Sau \u0111\u00e2y l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean cho\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em> hi\u1ec7u qu\u1ea3:<\/p>\n<ul>\n<li>L\u1ef1a ch\u1ecdn t\u1eeb ng\u1eef thu h\u00fat, b\u1eaft tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng LinkedIn \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn n\u1ed9i dung ho\u1eb7c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n. V\u00ec v\u1eady, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 s\u00e1ng t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li>Cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng l\u00ed do ch\u00ednh \u0111\u00e1ng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u01b0: b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, tr\u1ea3i nghi\u1ec7m m\u1edbi nh\u1ea5t, hay nh\u1eefng l\u1ee3i \u00edch ri\u00eang bi\u1ec7t v\u00e0 hay ho kh\u00e1c.<\/li>\n<li>M\u00e0u n\u1ec1n c\u1ee7a Linked l\u00e0 nh\u1eefng m\u00e0u trung t\u00ednh nh\u01b0 tr\u1eafng v\u00e0 xanh n\u01b0\u1edbc bi\u1ec3n, v\u00ec v\u1eady, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh c\u00f3 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt, \u0111\u1ed1i l\u1eadp, r\u1ef1c r\u1ee1 v\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 ngay l\u1eadp t\u1ee9c thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>S\u1eed d\u1ee5ng nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd, ng\u1eafn g\u1ecdn v\u00e0 thuy\u1ebft ph\u1ee5c.<\/li>\n<\/ul>\n<h3 style=\"padding-left: 40px\">2. Ch\u1ea1y th\u1eed nghi\u1ec7m c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean\u00a0LinkedIn<\/h3>\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft n\u1ed9i dung, h\u00ecnh \u1ea3nh hay c\u00e1ch vi\u1ebft n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n cho t\u1edbi khi b\u1ea1n th\u1eed nghi\u1ec7m t\u1ea5t c\u1ea3. \u0110\u00f4i khi m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf gi\u1eefa 2 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u0169ng s\u1ebd d\u1eabn t\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 doanh thu ho\u00e0n to\u00e0n kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y t\u1ea1o ra t\u1eeb 2 \u0111\u1ebfn 4 phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o LinkedIn v\u1edbi n\u1ed9i dung, h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 ch\u1ea1y th\u1eed nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3 trong v\u00f2ng 3 \u0111\u1ebfn 5 ng\u00e0y. Qua vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ra \u0111\u00e2u l\u00e0\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t huy nh\u1eefng d\u1ea1ng qu\u1ea3ng c\u00e1o gi\u1ed1ng nh\u01b0 v\u1eady.<\/p>\n<h3 style=\"padding-left: 40px\">3. Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c nh\u00f3m tr\u00ean LinkedIn<\/h3>\n<p>T\u1eeb khi LinkedIn cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra nh\u1eefng h\u1ed9i nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y, vi\u1ec7c ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ed3ng th\u1eddi nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn, c\u00f3 chung m\u1ed1i quan t\u00e2m v\u00e0 nhu c\u1ea7u tr\u1edf n\u00ean nhanh ch\u00f3ng h\u01a1n bao gi\u1edd h\u1ebft. Th\u1eadt v\u1eady, v\u00ed d\u1ee5 nh\u01b0 doanh nghi\u1ec7p \u0111ang mu\u1ed1n cung c\u1ea5p d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m cho nh\u1eefng nhi\u1ebfp \u1ea3nh chuy\u00ean ch\u1ee5p \u0111\u00e1m c\u01b0\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o LinkedIn tr\u1ef1c ti\u1ebfp cho nh\u1eefng h\u1ed9i nh\u00f3m nh\u01b0 \u201cWedding Industry Professionals\u201d, \u201cPhotography Industry Professional\u201d hay \u201cThis is Wedding Photography\u201d. Qua \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<h3 style=\"padding-left: 40px\">4. Thi\u1ebft l\u1eadp Bid (\u0110\u1ea5u gi\u00e1) c\u1ea1nh tranh<\/h3>\n<p>Cho m\u1ed7i chi\u1ebfn d\u1ecbch\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/em>\u00a0n\u00f3i ri\u00eang v\u00e0 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c n\u00f3i chung, thi\u1ebft l\u1eadp gi\u00e1 Bid cho qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. Bid l\u00e0 s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a m\u00e0 doanh nghi\u1ec7p mu\u1ed1n tr\u1ea3 cho m\u1ed7i l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o hay cho m\u1ed7i l\u1ea7n c\u00f3 ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u1ea1nh tranh h\u01a1n qu\u1ea3ng c\u00e1o LinkedIn c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7, th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t gi\u00e1 Bid cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi \u201cSuggested Bid Range\u201d (gi\u00e1 Bid \u01b0\u1edbc l\u01b0\u1ee3ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p kh\u00e1c) Tuy nhi\u00ean, m\u1eb9o tr\u00ean kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang. N\u1ebfu nh\u01b0 vi\u1ec7c \u0111\u1eb7t gi\u00e1 Bid qu\u00e1 th\u1ea5p, khi\u1ebfn\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean linkedin<\/em>\u00a0kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, th\u00ec vi\u1ec7c \u0111\u1eb7t gi\u00e1 Bid qu\u00e1 cao m\u00e0 n\u1ed9i dung ch\u01b0a hay ho\u1eb7c ch\u01b0a ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u0169ng s\u1ebd khi\u1ebfn doanh nghi\u1ec7p ti\u00eau t\u1ed1n ti\u1ec1n c\u1ee7a v\u00f4 \u00edch m\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u00ec.<br \/>Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean t\u00ecm \u0111\u1ebfn nh\u1eefng c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p, kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p s\u00e1ng t\u1ea1o ra nh\u1eefng n\u1ed9i dung thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c, m\u00e0 v\u1edbi kinh nghi\u1ec7m ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, c\u00e1c agency n\u00e0y c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u ho\u00e1 v\u00e0 ch\u1ea1y\u00a0<em>qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/em>\u00a0hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m nh\u1ea5t.<\/p>\n<h3 style=\"padding-left: 40px\">5. H\u1ee3p t\u00e1c v\u1edbi Agency\u00a0qu\u1ea3ng c\u00e1o tr\u00ean Linkedin\u00a0chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn<\/h3>\n<p>Marcome Mate l\u00e0 agency chuy\u00ean v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. V\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean s\u00e1ng t\u1ea1o v\u00e0 chuy\u00ean nghi\u1ec7p, ch\u00fang t\u00f4i cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0: t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, Pr, D\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t (\u0110\u1ed3 ho\u1ea1, POSM, OOH, s\u1ea3n xu\u1ea5t TVC qu\u1ea3ng c\u00e1o), SEO, Qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn, Qu\u1ea3ng c\u00e1o Skype, Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0110o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng,\u2026<\/p>\n<p style=\"text-align: right\">Theo marcommate.<\/p>\n<\/p><\/div>\n<p><script type='text\/javascript'>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/tuyet-chieu-chay-quang-cao-tren-linkedin-dat-hieu-qua.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tuyet-chieu-chay-quang-cao-tren-linkedin-dat-hieu-qua\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u1ea7n thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n sang ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi hi\u1ec7u qu\u1ea3 v\u00e0 uy t\u00edn h\u01a1n, \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn. 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