{"id":3970,"date":"2019-08-06T08:48:06","date_gmt":"2019-08-06T05:48:06","guid":{"rendered":"https:\/\/selectednews.info\/vi\/tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi\/"},"modified":"2019-08-06T08:48:07","modified_gmt":"2019-08-06T05:48:07","slug":"tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi\/","title":{"rendered":"TikTok c\u00f3 tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p marketing cho th\u1ebf h\u1ec7 m\u1edbi ?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p><strong>TikTok s\u1ebd \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho c\u00e1c marketer ? N\u1ec1n t\u1ea3ng video ng\u1eafn TikTok \u0111\u00e3 ch\u00ednh th\u1ee9c tham gia th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam v\u00e0 chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c Gen Z.<\/strong><\/p>\n<ul>\n<li><em>Marketing n\u00f3i ri\u00eang v\u00e0 nh\u00e2n lo\u1ea1i n\u00f3i chung s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec t\u1eeb c\u00f4ng ngh\u1ec7 5G ?<\/em><\/li>\n<li><em>M\u1ed1i li\u00ean k\u1ebft gi\u1eefa Marketer v\u00e0 Gen Z c\u00f2n thi\u1ebfu g\u00ec?<\/em><\/li>\n<li><em>Trong n\u1eeda \u0111\u1ea7u n\u0103m 2019 nh\u1eefng \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng t\u00e1o b\u1ea1o n\u00e0o xu\u1ea5t hi\u1ec7n ?<\/em><\/li>\n<\/ul>\n<h2><strong>Gen Z \u2013 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n<p>Gi\u1edbi tr\u1ebb th\u01b0\u1eddng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u00e9o b\u1edf cho c\u00e1c marketer. Tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, kh\u00f4ng ng\u1ea1i \u0111\u1ed5i m\u1edbi v\u00e0 th\u1eed nghi\u1ec7m l\u00e0 nh\u1eefng t\u00ednh c\u00e1ch m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c. Tuy nhi\u00ean, qua th\u1eddi gian, gi\u1edbi tr\u1ebb c\u1ee7a nh\u1eefng th\u1ebf h\u1ec7 kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh v\u00f4 c\u00f9ng kh\u00e1c nhau. Gen Z(*) kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7. Nh\u1eefng \u0111\u1eb7c t\u00ednh v\u00f4 c\u00f9ng kh\u00e1c bi\u1ec7t nh\u01b0: th\u1eddi gian ch\u00fa \u00fd (Attention span), xu h\u01b0\u1edbng s\u1ed1ng th\u1eadt v\u00e0 \u01b0u ti\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c khi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n m\u1ea5y hi\u1ec7u qu\u1ea3.<\/p>\n<p>Th\u1eddi gian ch\u00fa \u00fd c\u1ee7a Gen Z ch\u1ec9 v\u00e0o kho\u1ea3ng 8 gi\u00e2y, ng\u1eafn nh\u1ea5t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 ti\u1ec1n nhi\u1ec7m. \u0110\u00e2y kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t th\u1eed th\u00e1ch m\u1edbi cho c\u00e1c marketer v\u00ec h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o 6 gi\u00e2y \u0111\u00e3 t\u1ed3n t\u1ea1i kh\u00e1 l\u00e2u. Tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o ng\u1eafn n\u00e0y cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch marketing ho\u1eb7c branding \u0111\u01b0\u1ee3c. V\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o s\u00e2u s\u1eafc h\u01a1n, \u0111\u00f2i h\u1ecfi th\u1eddi l\u01b0\u1ee3ng d\u00e0i h\u01a1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft t\u00e2m l\u00fd Gen Z \u0111\u1ec3 thi\u1ebft k\u1ebf n\u1ed9i dung tinh t\u1ebf c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat gi\u1edbi tr\u1ebb trong v\u00f2ng 8 gi\u00e2y \u0111\u1ea7u ti\u00ean. V\u1eady n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi Gen Z?<\/p>\n<blockquote>\n<p><span style=\"font-size: 115%\"><strong><em>S\u1ed1ng th\u1ef1c kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng c\u00e1o ph\u1ea3i d\u00f9ng ng\u01b0\u1eddi th\u1eadt \u0111\u1ec3 m\u00f4 ph\u1ecfng \u0111\u00fang \u0111\u1eddi th\u1eadt m\u00e0 n\u00f3 c\u00f2n ph\u1ea3i mang theo nh\u1eefng \u00fd ngh\u0129a t\u00edch c\u1ef1c, th\u00fac \u0111\u1ea9y s\u1ef1 c\u00f4ng b\u1eb1ng trong x\u00e3 h\u1ed9i.<\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p>Gen Z \u01b0a chu\u1ed9ng l\u1ed1i s\u1ed1ng v\u00e0 n\u1ed9i dung th\u1eadt h\u01a1n nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y. 67% Gen Z mu\u1ed1n th\u1ea5y ng\u01b0\u1eddi th\u1ef1c trong qu\u1ea3ng c\u00e1o (thay v\u00ec nh\u1eefng si\u00eau m\u1eabu \u0111\u00e3 qua ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda \u1ea3nh). S\u1ed1ng th\u1ef1c kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng c\u00e1o ph\u1ea3i d\u00f9ng ng\u01b0\u1eddi th\u1eadt \u0111\u1ec3 m\u00f4 ph\u1ecfng \u0111\u00fang \u0111\u1eddi th\u1eadt m\u00e0 n\u00f3 c\u00f2n ph\u1ea3i mang theo nh\u1eefng \u00fd ngh\u0129a t\u00edch c\u1ef1c, th\u00fac \u0111\u1ea9y s\u1ef1 c\u00f4ng b\u1eb1ng trong x\u00e3 h\u1ed9i. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch \u201cShow Us\u201d c\u1ee7a Dove &amp; Getty l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng s\u1ed1ng cho xu h\u01b0\u1edbng n\u00e0y. \u0110\u1ec3 ch\u1ed1ng l\u1ea1i nh\u1eefng ti\u00eau chu\u1ea9n v\u00f4 l\u00fd c\u1ee7a x\u00e3 h\u1ed9i v\u1ec1 ngo\u1ea1i h\u00ecnh ph\u1ee5 n\u1eef, Dove \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Getty Image \u0111\u1ec3 ra m\u1eaft b\u1ed9 \u1ea3nh stock m\u00f4 t\u1ea3 ch\u00e2n th\u1eadt n\u00e9t \u0111\u1eb9p c\u1ee7a ph\u1ee5 n\u1eef hi\u1ec7n \u0111\u1ea1i. \u201cDream Crazy\u201d c\u1ee7a Nike l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng kh\u00e1c. S\u1eed d\u1ee5ng ng\u01b0\u1eddi th\u1eadt vi\u1ec7c th\u1eadt, Nike k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi n\u00ean theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1 \u0111\u1ed3ng th\u1eddi \u0111\u00f2i l\u1ea1i c\u00f4ng b\u1eb1ng cho nh\u1eefng ng\u01b0\u1eddi da m\u00e0u b\u1ecb c\u1ea3nh s\u00e1t b\u1ea1o h\u00e0nh. Ngo\u00e0i nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nh\u1eefng b\u1ed9 phim \u0111o\u1ea1t gi\u1ea3i Oscar trong th\u1eddi gian g\u1ea7n \u0111\u00e2y (Moonlight, The Shape of Water, Green Book) lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i. Nh\u1eefng th\u00e0nh c\u00f4ng tr\u00ean \u0111\u1ec1u l\u00e0 bi\u1ec3u hi\u1ec7n cho s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd c\u1ee7a Gen Z \u0111\u1ed1i v\u1edbi nh\u1eefng n\u1ed9i dung ch\u00e2n th\u1eadt.<\/p>\n<p>M\u1eb7c d\u00f9 d\u00e0nh trung b\u00ecnh 10 ti\u1ebfng\/ng\u00e0y cho smartphone, Gen Z kh\u00f4ng ch\u1ec9 th\u1ee5 \u0111\u1ed9ng xem c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed. Gen Z th\u01b0\u1eddng t\u00ecm th\u1ea5y ni\u1ec1m vui trong vi\u1ec7c t\u1ef1 m\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung. 25% Gen Z \u0111\u0103ng t\u1ea3i video t\u1ef1 m\u00ecnh t\u1ea1o ra h\u00e0ng tu\u1ea7n v\u00e0 65% th\u00edch t\u1ea1o ra n\u1ed9i dung v\u00e0 chia s\u1ebb ch\u00fang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00fac n\u00e0y l\u00e0: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch t\u1ef1 t\u1ea1o n\u1ed9i dung ?<\/p>\n<figure id=\"attachment_3525\" aria-describedby=\"caption-attachment-3525\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3525\" class=\"wp-caption-text\"><em>TikTok c\u00f3 tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p marketing cho th\u1ebf h\u1ec7 m\u1edbi ?<\/em><\/figcaption><\/figure>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a TikTok. Ra \u0111\u1eddi v\u00e0o \u0111\u00fang k\u1ef7 nguy\u00ean Gen Z, TikTok \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n h\u1ea3o cho Gen Z. Video ng\u1eafn g\u1ecdn, nh\u1eefng influencer kh\u00f4ng th\u1ec3 th\u1ef1c t\u1ebf h\u01a1n, h\u1ec7 th\u1ed1ng machine learning \u0111\u01b0a c\u00e1c video \u0111\u00fang \u00fd th\u00edch \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n v\u00e0 m\u1ed9t kho t\u00e0ng nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o content d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3; TikTok ch\u00ednh l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec Gen Z mong mu\u1ed1n \u1edf m\u1ed9t n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec Gen Z mong \u0111\u1ee3i trong m\u1ed9t platform gi\u1ea3i tr\u00ed. M\u1ed9t s\u1ed1 marketer \u0111\u00e3 nh\u1eadn ra \u0111i\u1ec1u n\u00e0y v\u00e0 s\u1eed d\u1ee5ng TikTok cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<h2><strong>Nh\u1eefng qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng kh\u00f4ng t\u01b0\u1edfng tr\u00ean TikTok<\/strong><\/h2>\n<p>Ngo\u1ea1i tr\u1eeb 2 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1 th\u00f4ng d\u1ee5ng l\u00e0 in-feed v\u00e0 pre apps, TikTok c\u00f2n c\u00f3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb: hashtag challenge. \u0110\u00e1nh v\u00e0o t\u00e2m l\u00fd th\u00edch t\u1ea1o n\u1ed9i dung c\u1ee7a Gen Z, TikTok t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tham gia t\u1ea1o branded content th\u00f4ng qua nh\u1eefng sticker \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean d\u00f9ng ho\u1eb7c nh\u1eefng gi\u1ea3i th\u01b0\u1edfng gi\u00e1 tr\u1ecb. #HelloDaNang v\u00e0 #giainghiepthoate l\u00e0 hai chi\u1ebfn d\u1ecbch tri\u1ec3n khai th\u00e0nh c\u00f4ng t\u1ea1i c\u1ed9ng \u0111\u1ed3ng TikTok Vi\u1ec7t Nam.<\/p>\n<p>V\u00e0o th\u00e1ng 6 n\u0103m 2019, TikTok c\u00f9ng h\u1ee3p t\u00e1c v\u1edbi b\u1ed9 du l\u1ecbch th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch #HelloDaNang. V\u1edbi gi\u1ea3i th\u01b0\u1edfng l\u00ean t\u1edbi 300 tri\u1ec7u \u0111\u1ed3ng v\u00e0 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 du l\u1ecbch cho to\u00e0n th\u00e0nh ph\u1ed1, TikTok \u0111\u00e3 k\u00eau g\u1ecdi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i Vi\u1ec7t Nam tham gia s\u00e1ng t\u1ea1o nh\u1eefng video qu\u1ea3ng c\u00e1o cho ng\u00e0nh du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng. N\u1ed9i dung video \u0111a d\u1ea1ng t\u1eeb nh\u1eefng danh lam th\u1eafng c\u1ea3nh \u0111\u1ebfn nh\u1eefng b\u00e3i bi\u1ec3n xanh m\u00e1t t\u1edbi nh\u1eefng m\u00f3n \u0103n tr\u1ee9 danh \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 trong video c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ebb tu\u1ed5i. Chi\u1ebfn d\u1ecbch \u0111\u00e3 thu v\u1ec1 \u0111\u01b0\u1ee3c 86.5 tri\u1ec7u l\u01b0\u1ee3t xem, 1 con s\u1ed1 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh qu\u1ea3ng c\u00e1o video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3524\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/TikTok-co-tro-thanh-giai-phap-marketing-cho-the-he.jpg\" alt=\"\" width=\"900\" height=\"591\" \/><\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng kh\u00f4ng k\u00e9m l\u00e0 chi\u1ebfn d\u1ecbch \u201cGi\u1ea3i Nghi\u1ec7p Tho\u00e1t \u1ebe\u201d. D\u1ecdn nh\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi gia \u0111\u00ecnh Vi\u1ec7t Nam trong ng\u00e0y T\u1ebft. D\u1ecdn d\u1eb9p mang \u00fd ngh\u0129a b\u1ecf \u0111i nh\u1eefng chuy\u1ec7n x\u1ea5u c\u1ee7a n\u0103m c\u0169 \u0111\u1ec3 chu\u1ea9n b\u1ecb cho m\u1ed9t n\u0103m m\u1edbi vui v\u1ebb, may m\u1eafn. K\u1ebft h\u1ee3p v\u1edbi nh\u1eefng keyword \u0111ang r\u1ea5t th\u1ecbnh h\u00e0nh l\u00e0 \u201c\u1ebe\u201d v\u00e0 \u201ckh\u1ea9u nghi\u1ec7p\u201d , Sunsilk k\u00eau g\u1ecdi c\u00e1c b\u1ea1n tr\u1ebb n\u0103m m\u1edbi n\u00ean tr\u00e1nh n\u00f3i nh\u1eefng l\u1eddi n\u00f3i kh\u00f3 nghe \u0111\u1ec3 khi\u1ebfn b\u1ea3n th\u00e2n m\u00ecnh th\u00eam ph\u1ea7n h\u1ea5p d\u1eabn, t\u1eeb \u0111\u00f3 kh\u1ea3 n\u0103ng t\u00ecm \u0111\u01b0\u1ee3c n\u1eeda kia s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Th\u00f4ng qua b\u1ed9 sticker \u0111\u1ed9c \u0111\u00e1o do TikTok thi\u1ebft k\u1ebf, c\u00e1c b\u1ea1n tr\u1ebb v\u1eeba hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n c\u1ee7a Sunsilk v\u1eeba c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng video v\u00f4 c\u00f9ng d\u1ec5 th\u01b0\u01a1ng. #Donnghiepthoate \u0111\u00e3 \u0111em v\u1ec1 9 tri\u1ec7u l\u01b0\u1ee3t xem trong tu\u1ea7n \u0111\u1ea7u, g\u1ea5p \u0111\u00f4i con s\u1ed1 trung b\u00ecnh trong ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n<p>L\u01b0\u1ee3t xem cao ng\u1ea5t ng\u01b0\u1edfng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y c\u0169ng t\u00e1i kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i s\u1edf th\u00edch xem qu\u1ea3ng c\u00e1o c\u1ee7a Gen Z. Kh\u00f4ng c\u1ea7n b\u1ecf ti\u1ec1n t\u1ef7 ch\u1ea1y nh\u1eefng TVC \u0111\u1eaft ti\u1ec1n v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nh\u1eefng KOL xa v\u1eddi, \u0110\u00e0 N\u1eb5ng v\u00e0 Sunsilk v\u1eabn nh\u1eadn v\u1ec1 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t mong \u0111\u1ee3i v\u1edbi \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o interactive \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2><strong>L\u00fd gi\u1ea3i cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean TikTok<\/strong><\/h2>\n<p>V\u1edbi b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u00f4 s\u1ed1 k\u00eanh qu\u1ea3ng c\u00e1o (t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i), TikTok c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 c\u00e1c marketer n\u00ean c\u00e2n nh\u1eafc? C\u00f3 2 v\u1ea5n \u0111\u1ec1 m\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng r\u1ea5t hay g\u1eb7p: khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y ch\u00e1n do s\u1ef1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ho\u1eb7c khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y b\u1ef1c v\u00ec qu\u1ea3ng c\u00e1o xen ngang v\u00e0o n\u1ed9i dung kh\u00e1c h\u1ecd \u0111ang xem. Qu\u1ea3ng c\u00e1o tr\u00ean TikTok kh\u00f4ng g\u1eb7p v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<h3 style=\"padding-left: 40px\"><strong>Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean<\/strong><\/h3>\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean TikTok kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 qu\u1ea3ng c\u00e1o (advertising) m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c ti\u1ebfn ho\u00e1 th\u00e0nh n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u (branded content). Do n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec1u qua b\u00e0n tay ch\u1ebf bi\u1ebfn c\u1ee7a c\u00e1c content creator, c\u00e1c s\u1ea3n ph\u1ea9m video cu\u1ed1i c\u00f9ng mang \u0111\u1ebfn c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c. Nh\u1eefng video n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean feed nh\u01b0 nh\u1eefng video b\u00ecnh th\u01b0\u1eddng kh\u00e1c, xo\u00e1 b\u1ecf ranh gi\u1edbi gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o. Trong th\u1eddi bu\u1ed5i ph\u1ea7n m\u1ec1m ch\u1eb7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng, n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00e0ng ch\u00e2n th\u1ef1c, c\u00e0ng t\u1ef1 nhi\u00ean, c\u00e0ng g\u1ea7n g\u0169i s\u1ebd c\u00f3 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u00e0ng cao.<\/p>\n<blockquote>\n<p><span style=\"font-size: 115%\"><em><strong>Xem \u0111i xem l\u1ea1i qu\u1ea3ng c\u00e1o th\u00ec vi\u1ec7c nh\u00e0m ch\u00e1n ho\u1eb7c b\u1ef1c t\u1ee9c l\u00e0 kh\u00f3 th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/strong><\/em><\/span><\/p>\n<\/blockquote>\n<h3 style=\"padding-left: 40px\"><strong>N\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng, c\u00e1 nh\u00e2n ho\u00e1<\/strong><\/h3>\n<p>TikTok th\u01b0\u1eddng xuy\u00ean tung ra nh\u1eefng filter v\u00e0 sticker v\u1edbi c\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn hi\u1ec7n \u0111\u1ea1i gi\u00fap content creator m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o. \u0110i\u1ec3m h\u1ea5p d\u1eabn l\u00e0 nh\u1eefng creator kh\u00e1c nhau s\u1ebd \u00e1p d\u1ee5ng sticker v\u00e0 filter m\u1ed9t c\u00e1ch kh\u00e1c nhau. \u0110\u1ed1i v\u1edbi nh\u1eefng k\u00eanh truy\u1ec1n th\u1ed1ng kh\u00e1c, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd ph\u1ea3i xem \u0111i xem l\u1ea1i 1 n\u1ed9i dung qu\u1ea3ng c\u00e1o duy nh\u1ea5t. T\u1eeb \u0111\u00f3, vi\u1ec7c nh\u00e0m ch\u00e1n ho\u1eb7c b\u1ef1c t\u1ee9c l\u00e0 kh\u00f3 th\u1ec3 tr\u00e1nh kh\u1ecfi. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 khi qu\u1ea3ng c\u00e1o tr\u00ean TikTok v\u00ec m\u1ed9t n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ecnh b\u00e0y l\u1ea1i theo phong c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 c\u0169ng l\u00e0 xem qu\u1ea3ng c\u00e1o, nh\u01b0ng vi\u1ec7c n\u1ed9i dung \u0111\u01b0\u1ee3c bi\u1ebfn ho\u00e1 v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 s\u1ebd khi\u1ebfn kh\u00e1n gi\u1ea3 b\u1edbt kh\u00f3 ch\u1ecbu v\u00e0 nh\u00e0m ch\u00e1n h\u01a1n.<\/p>\n<p>\u00d4ng Lionel Sim, Gi\u00e1m \u0111\u1ed1c Marketing v\u00e0 Gi\u1ea3i ph\u00e1p kinh doanh to\u00e0n c\u1ea7u, chia s\u1ebb v\u1ec1 ch\u00ednh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a TikTok: \u201cCh\u00fang t\u00f4i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o n\u1ed9i dung hi\u1ec7u qu\u1ea3 v\u1edbi \u0111\u1ed9i ng\u0169 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch s\u1ef1 chia s\u1ebb v\u00e0 g\u1eafn k\u1ebft, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb cho ng\u01b0\u1eddi d\u00f9ng\u201d. Nh\u1edd ch\u00ednh s\u00e1ch n\u00e0y, c\u00e1c content creator c\u1ee7a TikTok s\u1ebd lu\u00f4n c\u00f3 th\u00eam nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi, t\u1eeb \u0111\u00f3, c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo c\u00e1ch m\u1edbi l\u1ea1, \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3523\" src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565070486_242_TikTok-co-tro-thanh-giai-phap-marketing-cho-the-he.jpg\" alt=\"\" width=\"1280\" height=\"1460\" \/><\/p>\n<p>Gen Z \u0111ang ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 s\u1ebd s\u1edbm tr\u1edf th\u00e0nh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi t\u00ednh c\u00e1ch ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc, c\u00e1c chi\u1ebfn d\u1ecbch marketing trong t\u01b0\u01a1ng lai c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 chinh ph\u1ee5c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i v\u1ec1 n\u1ed9i dung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u00ecm nh\u1eefng c\u00e1ch truy\u1ec1n \u0111\u1ea1t v\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi, c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao h\u01a1n; v\u00e0 TikTok l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m s\u00e1ng m\u00e0 c\u00e1c marketer n\u00ean c\u00e2n nh\u1eafc.<\/p>\n<p style=\"text-align: right\"><em>*Ngu\u1ed3n: Internet<\/em><\/p>\n<div class='yarpp-related-rss'>\n<h3>B\u00e0i kh\u00e1c n\u00ean xem:<\/h3>\n<ol>\n<li>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook s\u1ebd thay \u0111\u1ed5i v\u00e0o th\u00e1ng t\u1edbi <\/li>\n<li>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lifestyle online nh\u00ecn gi\u1ed1ng nhau? <\/li>\n<li>Tuy\u1ec7t chi\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 <\/li>\n<\/ol>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] TikTok s\u1ebd \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho c\u00e1c marketer ? N\u1ec1n t\u1ea3ng video ng\u1eafn TikTok \u0111\u00e3 ch\u00ednh th\u1ee9c tham gia th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam v\u00e0 chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c Gen Z. Marketing n\u00f3i ri\u00eang v\u00e0 nh\u00e2n lo\u1ea1i n\u00f3i chung s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec t\u1eeb c\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xu-huong-tiep-thi-truc-tuyen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok c\u00f3 tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p marketing cho th\u1ebf h\u1ec7 m\u1edbi ? - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/tiktok-co-tro-thanh-giai-phap-marketing-cho-the-he-moi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok c\u00f3 tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p marketing cho th\u1ebf h\u1ec7 m\u1edbi ? - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] TikTok s\u1ebd \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho c\u00e1c marketer ? N\u1ec1n t\u1ea3ng video ng\u1eafn TikTok \u0111\u00e3 ch\u00ednh th\u1ee9c tham gia th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam v\u00e0 chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c Gen Z. 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