{"id":4426,"date":"2019-08-14T12:42:29","date_gmt":"2019-08-14T09:42:29","guid":{"rendered":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/"},"modified":"2019-08-14T12:42:30","modified_gmt":"2019-08-14T09:42:30","slug":"customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/","title":{"rendered":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"ftwp-postcontent\">\n<p><strong>L\u00e0m sao c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m sao c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u1ea3 m\u1ed9t b\u00e0i to\u00e1n c\u1ef1c k\u1ef3 kh\u00f3.M\u1ee5c\u00a0ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 l\u00e0m sao t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, v\u00e0 l\u00e0m cho quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Ch\u00ednh v\u00ec th\u1ebf, m\u00e0 thu\u1eadt ng\u1eef Customer Journey l\u00e0 g\u00ec\u00a0r\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c Marketer quan t\u00e2m, v\u00e0 n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n<h2 id=\"customer-journey-la-gi\" class=\"ftwp-heading\"><span><strong>Customer Journey l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>Customer Journey hay c\u00f2n g\u1ecdi l\u00e0 \u201cH\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\u201d l\u00e0 b\u1ea3n tr\u00ecnh b\u00e0y tr\u1ef1c quan v\u1ec1 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n. V\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey Map), b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd.<\/p>\n<figure id=\"attachment_3584\" aria-describedby=\"caption-attachment-3584\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-3584\" class=\"wp-caption-text\"><em>Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map<\/em><\/figcaption><\/figure>\n<p>D\u00f9 b\u1ea1n c\u00f3 tin hay kh\u00f4ng, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 Marketing d\u1ec5 s\u1eed d\u1ee5ng m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng lai c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n. V\u1edbi nh\u1eefng thay \u0111\u1ed5i li\u00ean t\u1ee5c trong c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u00e0 m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1ch kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0nh \u0111\u1ed9ng theo t\u1eebng b\u01b0\u1edbc. V\u00e0 ch\u1eafc ch\u1eafn sau khi b\u1ea1n hi\u1ec3u r\u00f5 Customer Journey l\u00e0 g\u00ec th\u00ec n\u00f3 s\u1ebd t\u00e1c \u0111\u1ed9ng kh\u00e1 nhi\u1ec1u \u0111\u1ebfn t\u01b0 t\u01b0\u1edfng c\u1ee7a b\u1ea1n trong vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<h2 id=\"nhung-tac-dong-cua-customer-journey-doi-voi-chien-luoc-kinh-doanh\" class=\"ftwp-heading\"><span><strong>Nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a Customer Journey \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/span><\/h2>\n<h3 style=\"padding-left: 40px;\"><span id=\"ban-co-the-tap-trung-cong-ty-cua-ban-voi-nhung-boi-canh-trong-nuoc\">B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng b\u1ed1i c\u1ea3nh trong n\u01b0\u1edbc<\/span><\/h3>\n<p>Thay v\u00ec c\u1ed1 g\u1eafng kh\u00e1m ph\u00e1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 b\u1ea1n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Marketing trong n\u01b0\u1edbc . Outbound Marketing li\u00ean quan \u0111\u1ebfn c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau k\u00e9m v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng chung chung ho\u1eb7c kh\u00f4ng quan t\u00e2m v\u00e0 t\u00ecm c\u00e1ch l\u00e0m gi\u00e1n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng kh\u1ecfi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n<p>Outbound Marketing l\u00e0 t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, n\u00f3 g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Inbound Marketing l\u00e0 vi\u1ec7c t\u1ea1o ra lo\u1ea1i n\u1ed9i dung th\u00fa v\u1ecb h\u1eefu \u00edch v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. N\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd tr\u01b0\u1edbc v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng sau \u0111\u00f3.<\/p>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c Customer Journey l\u00e0 g\u00ec, c\u0169ng nh\u01b0 l\u1eadp ra \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ed3 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111i\u1ec1u g\u00ec l\u00e0 th\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty v\u00e0 trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec \u0111ang khi\u1ebfn h\u1ecd b\u1ecf \u0111i. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra lo\u1ea1i n\u1ed9i dung s\u1ebd thu h\u00fat h\u1ecd \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 gi\u1eef ch\u00fang \u1edf \u0111\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3583\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.jpg\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 1\" width=\"800\" height=\"450\"  data-  title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 2\"\/><\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"ban-co-the-tao-ra-mot-co-so-khach-hang-muc-tieu-moi\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1edbi<\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u \u0111\u00fang v\u1ec1 Customer Journey l\u00e0 g\u00ec, c\u00f3 l\u1ebd b\u1ea1n c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n bi\u1ebft v\u1ec1 Demographics\u00a0v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y nguy hi\u1ec3m v\u00e0 th\u1ef1c s\u1ef1 th\u1eadt l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c \u0111\u1ec3 li\u00ean t\u1ee5c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng qu\u00e1 r\u1ed9ng so v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<p>Nghi\u00ean c\u1ee9u nhu c\u1ea7u v\u00e0 Paint Point c\u1ee7a kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u c\u1ee7a b\u1ea1n v\u00e0 v\u1ea1ch ra h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd s\u1ebd cho b\u1ea1n m\u1ed9t b\u1ee9c tranh t\u1ed1t v\u1ec1 nh\u1eefng lo\u1ea1i ng\u01b0\u1eddi \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"ban-co-the-tao-ra-mot-tam-ly-tap-trung-vao-khach-hang\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t t\u00e2m l\u00fd t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p>Khi c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1edbn h\u01a1n, th\u1eadt kh\u00f3 \u0111\u1ec3 ph\u1ed1i h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 v\u00e0 nh\u00f3m th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. H\u1ecd th\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng d\u1ef1a tr\u00ean nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n.<\/p>\n<p>M\u1ed9t Customer Journey r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi c\u1ee7a nh\u1eefng b\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 ch\u00fang v\u1ea1ch ra t\u1eebng b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb thu h\u00fat ban \u0111\u1ea7u \u0111\u1ebfn h\u1ed7 tr\u1ee3 sau mua h\u00e0ng. V\u00e0, v\u00e2ng, \u0111i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n<p>D\u1ef1a tr\u00ean l\u00fd do n\u00e0y, b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 t\u1ea1o b\u1ea3n \u0111\u1ed3 t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng.<\/p>\n<h2 id=\"cach-tao-ra-customer-journey-map-cho-doanh-nghiep-cua-ban\" class=\"ftwp-heading\"><span><strong>C\u00e1ch t\u1ea1o ra Customer Journey Map cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n<h3 style=\"padding-left: 40px;\"><span id=\"1-dat-muc-tieu-ro-rang-cho-ban-do-hanh-trinh-khach-hang\">1. \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p>Tr\u01b0\u1edbc khi t\u1ea1o b\u1ea3n \u0111\u1ed3, th\u00ec tr\u01b0\u1edbc h\u1ebft b\u1ea1n n\u00ean hi\u1ec3u v\u1ec1 Customer Journey th\u1ef1c s\u1ef1 l\u00e0 g\u00ec ngay t\u1eeb \u0111\u1ea7u. M\u1ee5c ti\u00eau n\u00e0o b\u1ea1n h\u01b0\u1edbng b\u1ea3n \u0111\u1ed3 n\u00e0y t\u1edbi? N\u00f3 c\u1ee5 th\u1ec3 l\u00e0 v\u1ec1 ai? Kinh nghi\u1ec7m d\u1ef1a tr\u00ean n\u00f3 l\u00e0 g\u00ec?<\/p>\n<p>D\u1ef1a tr\u00ean \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u1ea1o m\u1ed9t \u201cpersona\u201d ng\u01b0\u1eddi mua. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng h\u01b0 c\u1ea5u v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n. C\u00f3 m\u1ed9t t\u00ednh c\u00e1ch r\u00f5 r\u00e0ng l\u00e0 h\u1eefu \u00edch trong vi\u1ec7c nh\u1eafc nh\u1edf b\u1ea1n ch\u1ec9 \u0111\u1ea1o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3582\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775747_200_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.jpg\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 2\" width=\"626\" height=\"626\" title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 3\"\/><\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"2-ho-so-personas-cua-ban-va-xac-dinh-muc-tieu-cua-khach-hang\">2. H\u1ed3 s\u01a1 Personas c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p>Ti\u1ebfp theo, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u. M\u1ed9t s\u1ed1 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi v\u00e0 th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ec9 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n mu\u1ed1n ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c d\u1ef1 \u0111\u1ecbnh l\u00e0m nh\u01b0 v\u1eady.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3581\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775748_389_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.png\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 3\" width=\"760\" height=\"430\" title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 4\"\/><\/p>\n<p><em>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi hay \u0111\u1ec3 h\u1ecfi l\u00e0:<\/em><\/p>\n<ul>\n<li>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u1ebfn c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>\u0110i\u1ec1u g\u00ec \u0111\u1ea7u ti\u00ean thu h\u00fat b\u1ea1n \u0111\u1ebfn trang web c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>C\u00e1c m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi c\u00f4ng ty ch\u00fang t\u00f4i l\u00e0 g\u00ec? N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft?<\/li>\n<li>B\u1ea1n \/ b\u1ea1n th\u01b0\u1eddng d\u00e0nh bao l\u00e2u tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>B\u1ea1n \u0111\u00e3 bao gi\u1edd mua h\u00e0ng v\u1edbi ch\u00fang t\u00f4i? N\u1ebfu v\u1eady, y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<li>B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a ch\u00fang t\u00f4i v\u1edbi \u00fd \u0111\u1ecbnh mua h\u00e0ng nh\u01b0ng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng? N\u1ebfu v\u1eady, \u0111i\u1ec1u g\u00ec d\u1eabn b\u1ea1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh n\u00e0y?<\/li>\n<li>Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, vi\u1ec7c b\u1ea1n \u0111i\u1ec1u h\u01b0\u1edbng trang web c\u1ee7a ch\u00fang t\u00f4i d\u1ec5 d\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>B\u1ea1n \u0111\u00e3 bao gi\u1edd y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng? N\u1ebfu v\u1eady, n\u00f3 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o, tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10?<\/li>\n<li>C\u00f3 c\u00e1ch n\u00e0o ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 th\u00eam cho b\u1ea1n \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng?<\/li>\n<\/ul>\n<h3 style=\"padding-left: 40px;\"><span id=\"3-liet-ke-tat-ca-nhung-diem-cham-co-the-tac-dong-toi-khach-hang\">3. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p>\u0110i\u1ec3m ti\u1ebfp x\u00fac l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m tr\u00ean trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec3m b\u1ea1n tin r\u1eb1ng h\u1ecd n\u00ean s\u1eed d\u1ee5ng n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o \u201cb\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\u201d b\u1edfi v\u00ec n\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n. N\u1ebfu h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u00edt \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n d\u1ef1 ki\u1ebfn, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd nhanh ch\u00f3ng b\u1ecb t\u1eeb ch\u1ed1i v\u00e0 r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n s\u1edbm? N\u1ebfu h\u1ecd \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n mong \u0111\u1ee3i, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trang web c\u1ee7a b\u1ea1n ph\u1ee9c t\u1ea1p v\u00e0 n\u00f3 y\u00eau c\u1ea7u h\u1ecd m\u1ed9t v\u00e0i b\u01b0\u1edbc \u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3580\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775748_539_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.jpg\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 4\" width=\"658\" height=\"370\" title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 5\"\/><\/p>\n<p>D\u00f9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u00e0o \u0111i ch\u0103ng n\u1eefa, hi\u1ec3u c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p b\u1ea1n tr\u1ef1c tuy\u1ebfn. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li>Social Media<\/li>\n<li>Paid Media<\/li>\n<li>Email\u00a0 qu\u1ea3ng c\u00e1o<\/li>\n<li>Trang web \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba ho\u1eb7c \u0111\u1ec1 c\u1eadp<\/li>\n<\/ul>\n<p>Ch\u1ea1y m\u1ed9t t\u00ecm ki\u1ebfm Google nhanh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c trang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea1n. X\u00e1c minh nh\u1eefng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eadp v\u00e0o Google Analytics c\u1ee7a b\u1ea1n \u0111\u1ec3 xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"4-xac-dinh-cac-yeu-to-ban-muon-tren-customer-journey-cua-minh\">4. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n mu\u1ed1n tr\u00ean Customer Journey c\u1ee7a m\u00ecnh<\/span><\/h3>\n<p>C\u00f3 b\u1ed1n lo\u1ea1i Customer Journey Map m\u00e0 m\u1ed7i lo\u1ea1i \u0111\u1ec1u c\u00f3 l\u1ee3i \u00edch c\u1ee7a ch\u00fang. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 cho b\u1ea3n \u0111\u1ed3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ee5c \u0111\u00edch ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ef1c ch\u1ea5t Customer Journey l\u00e0 g\u00ec, v\u00e0 l\u1ee3i \u00edch c\u1ee7a ch\u00fang:<\/p>\n<p><em><strong>Current State:<\/strong><\/em>\u00a0Nh\u1eefng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 lo\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t. H\u1ecd h\u00ecnh dung ra h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang tr\u1ea3i nghi\u1ec7m trong khi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><em><strong>Day in the Life:<\/strong><\/em>\u00a0C\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y tr\u1ef1c quan h\u00f3a c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang tr\u1ea3i nghi\u1ec7m trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd tham gia h\u00e0ng ng\u00e0y, cho d\u00f9 c\u00f3 bao g\u1ed3m c\u00f4ng ty c\u1ee7a b\u1ea1n hay kh\u00f4ng. Lo\u1ea1i n\u00e0y cung c\u1ea5p m\u1ed9t \u1ed1ng k\u00ednh r\u1ed9ng h\u01a1n v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd trong cu\u1ed9c s\u1ed1ng th\u1ef1c. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd t\u1ed3n t\u1ea1i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3579\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775748_521_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.png\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 5\" width=\"1200\" height=\"628\"  data-  title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 6\"\/><\/p>\n<p><strong><em>Future State:<\/em>\u00a0<\/strong>C\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y h\u00ecnh dung nh\u1eefng g\u00ec b\u1ea1n tin s\u1ebd l\u00e0 h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tr\u1ea3i nghi\u1ec7m trong c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai. D\u1ef1a tr\u00ean kinh nghi\u1ec7m hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec, b\u1ea1n v\u1ea1ch ra n\u01a1i b\u1ea1n mu\u1ed1n \u1edf v\u1edbi phong c\u00e1ch n\u00e0y. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 minh h\u1ecda t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/p>\n<p><em><strong>Service Blueprint<\/strong>:\u00a0<\/em>C\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n h\u00f3a c\u1ee7a m\u1ed9t trong nh\u1eefng ki\u1ec3u b\u1ea3n \u0111\u1ed3 tr\u00ean. Sau \u0111\u00f3, h\u1ecd d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u00f3, bao g\u1ed3m con ng\u01b0\u1eddi, ch\u00ednh s\u00e1ch, c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng mong mu\u1ed1n trong t\u01b0\u01a1ng lai.<\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"5-tu-minh-phan-tich-thuc-hien-customer-journey\">5. T\u1ef1 m\u00ecnh ph\u00e2n t\u00edch th\u1ef1c hi\u1ec7n Customer Journey<\/span><\/h3>\n<p>Ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 thi\u1ebft k\u1ebf b\u1ea3n \u0111\u1ed3 c\u1ee7a m\u00ecnh kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh. \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh: ph\u00e2n t\u00edch k\u1ebft qu\u1ea3. C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n nh\u01b0ng sau \u0111\u00f3 \u0111\u00f3ng c\u1eeda tr\u01b0\u1edbc khi mua h\u00e0ng? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n? \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi v\u1edbi b\u1ea3n \u0111\u1ed3 \u0111\u00e3 ho\u00e0n th\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3578\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775749_240_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.jpg\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 6\" width=\"850\" height=\"580\"  data-  title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 7\"\/><\/p>\n<p>Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 cho b\u1ea1n th\u1ea5y nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u1edf \u0111\u00e2u. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m qu\u00fd gi\u00e1 v\u00e0 l\u00e0m r\u00f5 r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n<p>To\u00e0n b\u1ed9 th\u1eed nghi\u1ec7m l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u1eabn ch\u1ec9 l\u00e0 gi\u1ea3 thuy\u1ebft cho \u0111\u1ebfn khi b\u1ea1n t\u1ef1 m\u00ecnh th\u1eed. \u0110\u1ed1i v\u1edbi m\u1ed7i personas c\u1ee7a b\u1ea1n, h\u00e3y theo d\u00f5i h\u00e0nh tr\u00ecnh h\u1ecd th\u1ef1c hi\u1ec7n th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd, th\u00f4ng qua vi\u1ec7c \u0111\u1ecdc email c\u1ee7a h\u1ecd, th\u00f4ng qua t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn.<\/p>\n<h3 style=\"padding-left: 40px;\"><span id=\"6-thuc-hien-nhung-thay-doi-can-thiet\">6. Th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft<\/span><\/h3>\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd cho b\u1ea1n c\u1ea3m gi\u00e1c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n trang web c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i ph\u00f9 h\u1ee3p cho trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y. C\u00f3 l\u1ebd \u0111i\u1ec1u n\u00e0y \u0111ang t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c bi\u1ec7t h\u01a1n. Ho\u1eb7c, c\u00f3 th\u1ec3, n\u00f3 vi\u1ebft c\u00e1c m\u00f4 t\u1ea3 d\u00e0i h\u01a1n d\u01b0\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00e0m cho m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-load aligncenter size-full wp-image-3577\" src=\"https:\/\/ezo.vn\/wp-content\/themes\/flatsome\/assets\/img\/lazy.png\" data-src=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1565775749_299_Customer-Journey-Va-Cach-de-Marketer-Tao-Ra-Mot-Customer.jpg\" alt=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 7\" width=\"626\" height=\"455\" title=\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map 8\"\/><\/p>\n<p>B\u1ea5t k\u1ec3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn hay nh\u1ecf, ch\u00fang s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 v\u00ec ch\u00fang t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng li\u1ec7t k\u00ea l\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd. Thay v\u00ec m\u00f9 qu\u00e1ng th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i v\u1edbi hy v\u1ecdng r\u1eb1ng h\u1ecd s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c. V\u00e0, v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ef1c quan c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au lu\u00f4n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n<p>Customer Journey Map c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c li\u00ean t\u1ee5c. Xem x\u00e9t n\u00f3 tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n n\u1eefa. S\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ki\u1ec3m tra b\u1ea5t k\u1ef3 r\u00e0o c\u1ea3n n\u00e0o. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u Customer Journey l\u00e0 g\u00ec m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc nh\u1ea5t!<\/p>\n<h2 id=\"ket-luan\" class=\"ftwp-heading\"><span><strong>K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<strong>Customer Journey l\u00e0 g\u00ec<\/strong>\u00a0r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n v\u00e0 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu \u0111\u1ec3 v\u1ea1ch ra h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Khi b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung ra c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh l\u00fd do h\u1ecd \u1edf l\u1ea1i ho\u1eb7c r\u1eddi \u0111i, b\u1ea1n c\u00f3 th\u1ec3\u00a0 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: right;\"><em>Th\u1eafng Nguy\u1ec5n \u2013 MarketingAI<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/ezo.vn\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map.html#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] L\u00e0m sao c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m sao c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u1ea3 m\u1ed9t b\u00e0i to\u00e1n c\u1ef1c k\u1ef3 kh\u00f3.M\u1ee5c\u00a0ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 l\u00e0m sao t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, v\u00e0 l\u00e0m cho quy\u1ebft \u0111\u1ecbnh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xu-huong-tiep-thi-truc-tuyen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] L\u00e0m sao c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m sao c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u1ea3 m\u1ed9t b\u00e0i to\u00e1n c\u1ef1c k\u1ef3 kh\u00f3.M\u1ee5c\u00a0ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 l\u00e0m sao t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, v\u00e0 l\u00e0m cho quy\u1ebft \u0111\u1ecbnh [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-14T09:42:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T09:42:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map\",\"datePublished\":\"2019-08-14T09:42:29+00:00\",\"dateModified\":\"2019-08-14T09:42:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/\"},\"wordCount\":4118,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/08\\\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png\",\"articleSection\":[\"XU H\u01af\u1edaNG TI\u1ebeP TH\u1eca TR\u1ef0C TUY\u1ebeN\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/\",\"name\":\"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/08\\\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png\",\"datePublished\":\"2019-08-14T09:42:29+00:00\",\"dateModified\":\"2019-08-14T09:42:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#primaryimage\",\"url\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/08\\\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png\",\"contentUrl\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/08\\\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png\",\"width\":370,\"height\":370,\"caption\":\"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/#website\",\"url\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/\",\"name\":\"Selected News\",\"description\":\"Selected News Vi\u1ec7t nam\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\",\"name\":\"selectednews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"caption\":\"selectednews\"},\"url\":\"https:\\\/\\\/selectednews.info\\\/vi\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/","og_locale":"vi_VN","og_type":"article","og_title":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News","og_description":"[ad_1] L\u00e0m sao c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m sao c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u1ea3 m\u1ed9t b\u00e0i to\u00e1n c\u1ef1c k\u1ef3 kh\u00f3.M\u1ee5c\u00a0ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 l\u00e0m sao t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, v\u00e0 l\u00e0m cho quy\u1ebft \u0111\u1ecbnh [&hellip;]","og_url":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/","og_site_name":"Selected News","article_published_time":"2019-08-14T09:42:29+00:00","article_modified_time":"2019-08-14T09:42:30+00:00","og_image":[{"width":370,"height":370,"url":"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png","type":"image\/png"}],"author":"selectednews","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"selectednews","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"21 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#article","isPartOf":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/"},"author":{"name":"selectednews","@id":"https:\/\/selectednews.info\/vi\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"headline":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map","datePublished":"2019-08-14T09:42:29+00:00","dateModified":"2019-08-14T09:42:30+00:00","mainEntityOfPage":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/"},"wordCount":4118,"commentCount":0,"image":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png","articleSection":["XU H\u01af\u1edaNG TI\u1ebeP TH\u1eca TR\u1ef0C TUY\u1ebeN"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/","url":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/","name":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map - Selected News","isPartOf":{"@id":"https:\/\/selectednews.info\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#primaryimage"},"image":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png","datePublished":"2019-08-14T09:42:29+00:00","dateModified":"2019-08-14T09:42:30+00:00","author":{"@id":"https:\/\/selectednews.info\/vi\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"breadcrumb":{"@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#primaryimage","url":"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png","contentUrl":"https:\/\/selectednews.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/Customer-Journey-V\u00e0-C\u00e1ch-\u0111\u1ec3-Marketer-T\u1ea1o-Ra-M\u1ed9t-Customer.png","width":370,"height":370,"caption":"Customer journey v\u00e0 c\u00e1ch \u0111\u1ec3 Marketer t\u1ea1o ra m\u1ed9t Customer Journey Map"},{"@type":"BreadcrumbList","@id":"https:\/\/selectednews.info\/vi\/customer-journey-va-cach-de-marketer-tao-ra-mot-customer-journey-map\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/selectednews.info\/vi\/"},{"@type":"ListItem","position":2,"name":"Customer Journey V\u00e0 C\u00e1ch \u0111\u1ec3 Marketer T\u1ea1o Ra M\u1ed9t Customer Journey Map"}]},{"@type":"WebSite","@id":"https:\/\/selectednews.info\/vi\/#website","url":"https:\/\/selectednews.info\/vi\/","name":"Selected News","description":"Selected News Vi\u1ec7t nam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selectednews.info\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/selectednews.info\/vi\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068","name":"selectednews","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","caption":"selectednews"},"url":"https:\/\/selectednews.info\/vi\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/posts\/4426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/comments?post=4426"}],"version-history":[{"count":1,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/posts\/4426\/revisions"}],"predecessor-version":[{"id":4428,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/posts\/4426\/revisions\/4428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/media\/4427"}],"wp:attachment":[{"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/media?parent=4426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/categories?post=4426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectednews.info\/vi\/wp-json\/wp\/v2\/tags?post=4426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}