{"id":4724,"date":"2019-08-19T22:25:10","date_gmt":"2019-08-19T19:25:10","guid":{"rendered":"https:\/\/selectednews.info\/vi\/influencer-marketing-thieu-tinh-chan-thuc-co-the-bi-giet-chet-khong\/"},"modified":"2019-08-19T22:25:12","modified_gmt":"2019-08-19T19:25:12","slug":"influencer-marketing-thieu-tinh-chan-thuc-co-the-bi-giet-chet-khong","status":"publish","type":"post","link":"https:\/\/selectednews.info\/vi\/influencer-marketing-thieu-tinh-chan-thuc-co-the-bi-giet-chet-khong\/","title":{"rendered":"Influencer Marketing Thi\u1ebfu T\u00ednh Ch\u00e2n Th\u1ef1c C\u00f3 Th\u1ec3 B\u1ecb Gi\u1ebft Ch\u1ebft Kh\u00f4ng?"},"content":{"rendered":"

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Vi\u1ec7c tr\u1ed9n b\u00e0i vi\u1ebft sponsored v\u00e0 organic \u0111\u1ec1u do t\u00e1c gi\u1ea3 c\u00f3 ch\u1ee7 \u00fd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3n nhi\u00ean s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi, \u0111\u00e2u l\u00e0 n\u1ed9i dung ch\u1ee7 nh\u00e2n th\u1ef1c s\u1ef1 bi\u00ean so\u1ea1n, \u0111\u00e2u l\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.C\u00e1c Influencer \u0111\u1ec1u n\u00f3i r\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec1u mang t\u00ednh ch\u00e2n th\u1ef1c b\u1edfi h\u1ecd th\u1ef1c s\u1ef1 th\u00edch v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n

S\u1ef1 th\u1eadt th\u1ebf n\u00e0y, c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a Influencer c\u00f3 c\u1ea3 hai \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean: v\u1eeba l\u00e0 b\u00e0i qu\u1ea3ng c\u00e1o theo y\u00eau c\u1ea7u, v\u1eeba l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a Influencer. Tuy nhi\u00ean, ch\u1ec9 \u0111\u1eb7t hai y\u1ebfu t\u1ed1 song song v\u00e0 tr\u1ef1c di\u1ec7n l\u00e0 ch\u01b0a \u0111\u1ee7. M\u1ed9t Influencer t\u1ed1t, c\u00f3 b\u00e0i vi\u1ebft v\u1edbi n\u1ed9i dung ch\u1ea5t v\u00e0 v\u00e0 c\u00f3 t\u00e2m l\u00e0 khi ng\u01b0\u1eddi vi\u1ebft c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng, k\u1ebft n\u1ed1i v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c.<\/p>\n

T\u00ednh ch\u00e2n th\u1ef1c ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong n\u1ed9i dung \u0111\u01b0\u1ee3c Influencer truy\u1ec1n t\u1ea3i. Ch\u00e2n th\u1ef1c l\u00e0 s\u1ef1 th\u1eadt \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh. S\u1ef1 ch\u00e2n th\u1ef1c trong n\u1ed9i dung c\u1ee7a Influencer h\u00ecnh th\u00e0nh t\u1eeb s\u1ef1 trung th\u1ef1c (n\u1ed9i dung th\u00f4ng tin gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m) \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 (qua nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n th\u1ef1c t\u1ebf). V\u00e0 \u0111\u1ec3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y, n\u1ed9i dung c\u1ea7n xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c t\u00e1c gi\u1ea3 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng c\u1ea3m v\u1edbi mong mu\u1ed1n c\u1ee7a h\u1ecd v\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang. Ch\u1ec9 khi n\u00e0o t\u00ednh ch\u00e2n th\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o, Influencer Marketing m\u1edbi ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u2013 v\u00e0 \u0111i\u1ec1u n\u00e0y kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c c\u00f4ng b\u1ed1 n\u1ed9i dung minh b\u1ea1ch.<\/p>\n

T\u00ednh ch\u00e2n th\u1ef1c \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch<\/strong><\/h2>\n

Ch\u00e2n th\u1ef1c song h\u00e0nh c\u00f9ng minh b\u1ea1ch. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi vi\u1ebft c\u1ea7n c\u00f4ng b\u1ed1 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh \u0111\u00e2u l\u00e0 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng t\u00e0i tr\u1ee3. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a, Influencer c\u1ea7n chia s\u1ebb v\u00e0 kh\u1eb3ng \u0111\u1ecbnh t\u00ednh ch\u00e2n th\u1ef1c ngay t\u1eeb \u0111\u1ea7u, c\u00f4ng b\u1ed1 nh\u1eefng \u0111i\u1ec1u m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c, d\u00f9 l\u00e0 hi\u1ec7n kim hay hi\u1ec7n v\u1eadt, khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. M\u1eb7c d\u00f9, Influencer ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a Influencer l\u00e0 m\u00e1y n\u00f3i ho\u1eb7c m\u00e1y vi\u1ebft, ch\u1ec9 gi\u1edbi thi\u1ec7u nh\u1eefng g\u00ec nh\u00e3n h\u00e0ng y\u00eau c\u1ea7u. Khi Inluencer Marketing xu\u1ea5t hi\u1ec7n trong m\u1ed9t v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi trong ng\u00e0nh h\u1eb3n ai c\u0169ng \u0111\u1ec1u bi\u1ebft v\u1ec1 c\u00e1c quy t\u1eafc c\u1ee7a \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang (FTC).<\/p>\n

Influencer Marketing thi\u1ebfu t\u00ednh ch\u00e2n th\u1ef1c c\u00f3 th\u1ec3 b\u1ecb gi\u1ebft ch\u1ebft kh\u00f4ng?<\/em><\/figcaption><\/figure>\n

Ph\u1ea7n tuy\u00ean b\u1ed1 tr\u00e1ch nhi\u1ec7m (disclosure) l\u00e0 m\u1ed9t y\u00eau c\u1ea7u, ph\u1ea3i th\u00f4ng b\u00e1o \u0111\u1ed9c gi\u1ea3 bi\u1ebft li\u1ec7u h\u1ecd c\u00f3 \u0111ang \u0111\u1ecdc n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 ho\u1eb7c \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u0103ng t\u1ea3i hay kh\u00f4ng. N\u1ebfu kh\u00f4ng c\u00f3 ph\u1ea7n n\u00e0y, \u0111\u1ed9c gi\u1ea3 c\u00f3 quy\u1ec1n th\u1eafc m\u1eafc v\u1ec1 t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a b\u00e0i \u0111\u0103ng. \u0110\u1ec3 d\u1ec5 d\u00e0ng v\u00e0 r\u00f5 r\u00e0ng h\u01a1n, nhi\u1ec1u b\u00e0i vi\u1ebft c\u00f3 hashtag #ad ho\u1eb7c #sponsored. C\u00f3 tr\u01b0\u1eddng h\u1ee3p Influencer c\u00f3 d\u00f9ng hashtag nh\u01b0ng l\u1ea1i kh\u00f4ng n\u00f3i r\u00f5 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi nh\u00e3n h\u00e0ng ho\u1eb7c \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n kh\u00f4ng r\u00f5 r\u00e0ng, m\u01a1 h\u1ed3 \u0111\u00e2u \u0111\u00f3 \u1edf gi\u1eefa b\u00e0i vi\u1ebft.<\/p>\n

Tuy\u00ean b\u1ed1 tr\u00e1ch nhi\u1ec7m l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00e1c l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng gi\u1eefa n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. L\u1ea5y v\u00ed d\u1ee5 tr\u00ean trang c\u1ee7a m\u1ed9t Influencer, t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi n\u00e0y \u0111\u1ec1u c\u00f3 n\u1ed9i dung g\u1eafn k\u00e8m hashtag\u00a0#sponsored<\/strong>\u00a0t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u! \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y Influencer \u0111\u00e3 m\u1ea5t \u0111i t\u00ednh ch\u00e2n th\u00e0nh v\u00e0 ch\u00e2n th\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 trong m\u1eaft \u0111\u1ed9c gi\u1ea3, \u0111\u00f3 gi\u1ed1ng ng\u01b0\u1eddi ph\u00e1t ng\u00f4n cho doanh nghi\u1ec7p h\u01a1n l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111em l\u1ea1i c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Ch\u00e2n th\u1ef1c c\u00f3 ngh\u0129a l\u00e0 \u0111\u01b0a ra b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong><\/h2>\n

Influencer Marketing \u0111\u01b0\u1ee3c cho l\u00e0 g\u1eafn v\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n c\u00f3 t\u00ednh thu h\u00fat v\u00e0 th\u1ef1c t\u1ebf, \u0111\u01b0a chuy\u1ec7n th\u1eadt v\u00e0 t\u00ecnh hu\u1ed1ng chuy\u1ec7n \u0111\u1eddi v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. Ng\u01b0\u1eddi xem th\u01b0\u1eddng th\u1ea5y m\u00ecnh \u0111\u00e2u \u0111\u00f3 trong c\u00e2u chuy\u1ec7n c\u1ee7a Influencer, th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 g\u1ea7n g\u0169i v\u1edbi ch\u00ednh cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh. N\u1ed9i dung Influencer chia s\u1ebb c\u00f3 th\u1ec3 khi\u1ebfn \u0111\u1ed9c gi\u1ea3 r\u01a1i l\u1ec7 ho\u1eb7c c\u01b0\u1eddi kh\u00fac kh\u00edch, c\u00f3 th\u1ec3 th\u1ea5y l\u00f2ng m\u00ecnh rung \u0111\u1ed9ng ho\u1eb7c t\u00e2m tr\u00ed \u0111\u01b0\u1ee3c khai s\u00e1ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o \u0111\u00f3. Kh\u00e1n gi\u1ea3 s\u1ebd \u0111\u00e1nh gi\u00e1 n\u1ed9i dung ch\u1ec9 c\u00f3 t\u00ednh c\u00e2u kh\u00e1ch, c\u00e2u view n\u1ebfu kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa b\u1ea3n th\u00e2n h\u1ecd v\u00e0 n\u1ed9i dung. M\u1ed9t l\u1ea7n n\u1eefa, ch\u00e2n th\u00e0nh \u0111em \u0111\u1ebfn s\u1ef1 ch\u00e2n th\u1ef1c \u2013 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ch\u00e2n th\u1ef1c ch\u00ednh l\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh.<\/p>\n

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Ch\u00e2n th\u00e0nh \u0111em \u0111\u1ebfn s\u1ef1 ch\u00e2n th\u1ef1c \u2013 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ch\u00e2n th\u1ef1c ch\u00ednh l\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh.<\/em><\/strong><\/span><\/p>\n<\/blockquote>\n

Ch\u00e2n th\u1ef1c c\u00f2n mang \u00fd ngh\u0129a Influencer ch\u1ec9 n\u00ean ch\u1ecdn nh\u1eefng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u00e0 h\u1ecd \u0111ang g\u00e2y d\u1ef1ng cho m\u00ecnh. Ch\u1eb3ng h\u1ea1n, \u0111\u00e3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p m\u1ed9t travel blogger \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng \u00e1i m\u1ed9 b\u1ed7ng d\u01b0ng \u0111\u0103ng t\u1ea3i h\u00e0ng lo\u1ea1t n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u1ee9c \u0103n cho tr\u1ebb em. \u0110i\u1ec1u n\u00e0y kh\u00f4ng th\u1eadt v\u00ec c\u00f4 n\u00e0ng Influencer n\u00e0y th\u1eadm ch\u00ed c\u00f2n ch\u01b0a c\u00f3 con. Kh\u00e1n gi\u1ea3 s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi cho nh\u1eefng n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c \u0111\u0103ng v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd nghi ng\u1edd v\u1ec1 t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a Influencer.<\/p>\n

T\u00ednh ch\u00e2n th\u1ef1c \u0111\u1ebfn t\u1eeb c\u00e1ch Influencer x\u00e1c \u0111\u1ecbnh kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh<\/strong><\/h2>\n

N\u1ed9i dung \u0111\u01b0\u1ee3c xem l\u00e0 \u201cch\u1ea5t\u201d khi xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c t\u1ebf v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c nh\u01b0 th\u1ec3 ng\u01b0\u1eddi vi\u1ebft \u0111ang \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1 nh\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc. N\u1ed9i dung c\u1ee7a Influencer kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng, bi\u00ean t\u1eadp ho\u1eb7c sao ch\u00e9p. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt, mang d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi \u0111\u1ecdc. Phong c\u00e1ch vi\u1ebft c\u1ee7a Influencer c\u0169ng quan tr\u1ecdng nh\u01b0 n\u1ed9i dung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n.<\/p>\n

Thi\u1ebfu t\u00ednh ch\u00e2n th\u1ef1c c\u00f3 gi\u1ebft ch\u1ebft Influencer Marketing kh\u00f4ng? C\u00f3 kh\u1ea3 n\u0103ng. Nh\u01b0ng \u0111\u00f3 ch\u01b0a h\u1eb3n l\u00e0 l\u1eddi tuy\u00ean ng\u00f4n ch\u1eafc ch\u1eafn. Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd m\u00e3i t\u1ed3n t\u1ea1i. D\u1eabu v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb khi mu\u1ed1n t\u00ecm \u0111\u1ebfn nh\u1eefng Influencer \u0111\u1ec3 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i th\u00ec c\u1ea7n ph\u1ea3i \u0111\u1eb7t t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a Influencer l\u00e0m y\u1ebfu t\u1ed1 \u0111\u00e1ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc \u0111\u1ea7u ti\u00ean.<\/p>\n

* Ngu\u1ed3n: AdAge<\/em><\/p>\n<\/div>\n

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