T\u1eadp \u0111o\u00e0n tr\u1ea3 cho m\u1ed9t TVC qu\u1ea3ng c\u00e1o kho\u1ea3ng 100.000 USD, chi ph\u00ed ph\u00e1t s\u00f3ng c\u00f3 th\u1ec3 g\u1ea5p 10 l\u1ea7n v\u00e0 \u0111\u1ed9i ng\u0169 marketing ph\u1ea3i \u0111\u1ea3m b\u1ea3o kh\u00f4ng \u0111\u1ec3 ph\u00ed m\u1ed9t gi\u00e2y n\u00e0o.
\nB\u00e0 Tr\u1ea7n Uy\u00ean Ph\u01b0\u01a1ng – Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t tham gia t\u1ecda \u0111\u00e0m ‘L\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh? di\u1ec5n ra s\u00e1ng 7\/9 t\u1ea1i H\u00e0 N\u1ed9i. S\u1ef1 ki\u1ec7n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, h\u1ecdc gi\u1ea3, chuy\u00ean gia, nh\u00e0 v\u0103n h\u00f3a…
\nThay \u0111\u1ed5i t\u01b0 duy nh\u00e2n l\u1ef1c
\nT\u1ea1i \u0111\u00e2y b\u00e0 Uy\u00ean Ph\u01b0\u01a1ng chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang T\u00e2n Hi\u1ec7p Ph\u00e1t. Theo b\u00e0, ch\u1ee7 \u0111\u1ec1 bu\u1ed5i t\u1ecda \u0111\u00e0m l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111\u1eb7t ra c\u00e1ch \u0111\u00e2y 10 n\u0103m tr\u01b0\u1edbc. Khi \u0111\u00f3, doanh nghi\u1ec7p tuy\u00ean b\u1ed1 \u0111\u1ea7u t\u01b0 300 tri\u1ec7u USD x\u00e2y d\u1ef1ng 10 d\u00e2y chuy\u1ec1n hi\u1ec7n \u0111\u1ea1i nh\u1ea5t th\u1ebf gi\u1edbi c\u1ee7a ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. Gi\u1edbi trong ng\u00e0nh v\u00ed \u0111\u00f3 l\u00e0 c\u00f4ng ngh\u1ec7 th\u1ebf k\u1ef7 21 nh\u01b0ng g\u1ea7n nh\u01b0 kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi tin T\u00e2n Hi\u1ec7p Ph\u00e1t l\u00e0m \u0111\u01b0\u1ee3c. Nh\u01b0ng l\u00fac n\u00e0y doanh nghi\u1ec7p \u0111\u00e3\u00a0ch\u1ee9ng minh b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0
\n“Ch\u00fang t\u00f4i tin ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb c\u1ee7a T\u00e2n Hi\u1ec7p Ph\u00e1t. V\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe s\u1ebd \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng cho h\u00e0ng ch\u1ee5c n\u0103m sau. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 cho ng\u00e0nh n\u01b0\u1edbc u\u1ed1ng, th\u1ef1c ph\u1ea9m m\u00e0 c\u00f2n nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c”, b\u00e0 Uy\u00ean Ph\u01b0\u01a1ng n\u00f3i. “Ch\u00fang t\u00f4i mu\u1ed1n l\u00e0m r\u00f5 m\u1ed9t \u00fd l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua m\u00e1y m\u00f3c c\u00f4ng ngh\u1ec7 l\u00e0 ch\u01b0a \u0111\u1ee7, m\u00e0 ph\u1ea3i t\u1eeb c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb, b\u1edfi v\u00ec ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng”.<\/p>\n
B\u00e0Tr\u1ea7n Uy\u00ean Ph\u01b0\u01a1ng – Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t chia s\u1ebb t\u1ea1i s\u1ef1 ki\u1ec7n h\u00f4m 7\/9 t\u1ea1i H\u00e0 N\u1ed9i. \u1ea2nh:Quang Hi\u1ebfu<\/p>\n
Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u1ee7a T\u00e2n Hi\u1ec7p Ph\u00e1t b\u00e0y t\u1ecf s\u1ef1 t\u1ef1 h\u00e0o b\u1edfi l\u00e0 m\u1ed9t trong s\u1ed1 doanh nghi\u1ec7p ti\u00ean phong t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c ti\u1ebfp c\u1eadn nhi\u1ec1u ki\u1ebfn th\u1ee9c m\u1edbi trong qu\u1ea3n tr\u1ecb. V\u00ed d\u1ee5 nh\u01b0 quy tr\u00ecnh 6 b\u01b0\u1edbc thay \u0111\u1ed5i d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty tri\u1ec3n khai h\u1ed3i 2018. Thay \u0111\u1ed5i t\u01b0 duy d\u1ecbch v\u1ee5 l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f3 b\u1edfi thay \u0111\u1ed5i t\u01b0 duy to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c v\u00e0 li\u00ean quan \u0111\u1ebfn c\u00e2u chuy\u1ec7n chuy\u1ec3n giao th\u1ebf h\u1ec7 ti\u1ebfp n\u1ed1i c\u1ee7a doanh nghi\u1ec7p. “Kh\u00f4ng ch\u1ec9 chuy\u1ec3n giao th\u1ebf h\u1ec7 t\u1eeb nh\u00e0 s\u00e1ng l\u1eadp sang con c\u00e1i, m\u00e0 l\u00e0m sao cho nh\u1eefng th\u1ebf h\u1ec7 ti\u1ebfp theo l\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean k\u1ebf th\u1eeba n\u1ebfu hi\u1ec3u \u0111\u01b0\u1ee3c v\u0103n h\u00f3a, gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3 th\u00ec doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m n\u0103m”,\u00a0b\u00e0 Ph\u01b0\u01a1ng n\u00f3i.\u00a0 T\u1eadp \u0111o\u00e0n tr\u1ea3 cho m\u1ed9t TVC qu\u1ea3ng c\u00e1o kho\u1ea3ng 100.000 USD, chi ph\u00ed ph\u00e1t s\u00f3ng c\u00f3 th\u1ec3 g\u1ea5p 10 l\u1ea7n v\u00e0 \u0111\u1ed9i ng\u0169 marketing ph\u1ea3i \u0111\u1ea3m b\u1ea3o kh\u00f4ng \u0111\u1ec3 ph\u00ed m\u1ed9t gi\u00e2y n\u00e0o. B\u00e0 Tr\u1ea7n Uy\u00ean Ph\u01b0\u01a1ng – Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t tham gia t\u1ecda \u0111\u00e0m ‘L\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 […]<\/p>\n","protected":false},"author":2,"featured_media":6025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"\n
\nHi\u1ec7n T\u00e2n Hi\u1ec7p Ph\u00e1t tri\u1ec3n khai l\u00e0 h\u1ec7 th\u1ed1ng ph\u1ee9c h\u1ee3p v\u1ec1 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong \u0111\u00f3 c\u00f3 m\u1ee9c \u0111\u00e1nh gi\u00e1 l\u00e3nh \u0111\u1ea1o v\u1edbi k\u1ef3 v\u1ecdng \u0111\u00e0o t\u1ea1o ra nh\u1eefng con ng\u01b0\u1eddi th\u1eadt s\u1ef1 c\u00f3 th\u1ec3 k\u1ebf th\u1eeba gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i h\u00e0ng tr\u0103m n\u0103m. V\u1edbi b\u00e0 Uy\u00ean Ph\u01b0\u01a1ng, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1t v\u1ecdng m\u00e0 b\u00e0 c\u00f9ng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111ang n\u1ed7 l\u1ef1c th\u1ef1c hi\u1ec7n.
\nChuy\u00ean nghi\u1ec7p trong marketing
\nQuan t\u00e2m \u0111\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 c\u00e1ch T\u00e2n Hi\u1ec7p Ph\u00e1t ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. T\u1eadp \u0111o\u00e0n c\u00f3 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng ri\u00eang ghi nh\u1eadn s\u1ef1 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p\u00a0ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng ch\u1ee5c tri\u1ec7u kh\u00e1ch h\u00e0ng. V\u00e0 c\u00e1ch h\u1ecd l\u00e0m l\u00e0 ph\u1ea3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong m\u1ed9t th\u1eddi gian ng\u1eafn nh\u1ea5t.\u00a0
\n\u0110\u1ec3 ra \u0111\u01b0\u1ee3c m\u1ed9t TVC qu\u1ea3ng c\u00e1o t\u1eadp \u0111o\u00e0n m\u1ea5t kho\u1ea3ng 6 th\u00e1ng, ng\u00e2n s\u00e1ch t\u1ed1n kho\u1ea3ng 100.000 USD. Chi ph\u00ed \u0111\u1ec3 ph\u00e1t TVC c\u00f3 th\u1ec3 l\u1edbn h\u01a1n 10 l\u1ea7n. \u0110\u1ed9i ng\u0169 marketing c\u1ee7a c\u00f4ng ty ph\u1ea3i c\u1eaft t\u1eebng gi\u00e2y m\u1ed9t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o trong 30 gi\u00e2y kh\u00f4ng c\u00f3 gi\u00e2y n\u00e0o th\u1eeba. \u0110\u00f3 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c nghi\u00eam t\u00fac c\u1ee7a \u0111\u1ed9i ng\u0169 kho\u1ea3ng 70 ng\u01b0\u1eddi. “N\u1ebfu nh\u01b0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 hi\u1ec3u ch\u00fang t\u00f4i trong 15-30 gi\u00e2y TVC qu\u1ea3ng c\u00e1o th\u00ec ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m”, b\u00e0 n\u00f3i.
\nL\u00e3nh \u0111\u1ea1o T\u00e2n Hi\u1ec7p Ph\u00e1t t\u00f3m g\u1ecdn qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u sau h\u01a1n 2 th\u1eadp k\u1ef7 trong 7 ti\u00eau ch\u00ed t\u1eadp \u0111o\u00e0n \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u1ed3m: Vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p; chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p; ch\u00ednh s\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng; \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd tri th\u1ee9c; qu\u1ea3n l\u00fd, ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c; qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p; k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.
\n“T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 ch\u00fang t\u00f4i tri\u1ec3n khai \u0111\u1ec1u nh\u1ea5t qu\u00e1n trong v\u00f2ng 25 n\u0103m v\u1eeba qua v\u00e0 ch\u00fang t\u00f4i khao kh\u00e1t c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, doanh nghi\u1ec7p Vi\u1ec7t c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m n\u0103m”, b\u00e0 Uy\u00ean Ph\u01b0\u01a1ng n\u00f3i.
\nThanh Thanh
\n
\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"