H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111ang d\u00f9ng Facebook, bi\u1ebft \u0111\u1ebfn Twitter nh\u01b0ng ch\u1eb3ng m\u1ea5y ai ng\u1edd r\u1eb1ng, Vi\u1ec7t Nam c\u0169ng c\u00f3 436 m\u1ea1ng x\u00e3 h\u1ed9i “made in Vietnam’.\u00a0
\nV\u1ec1 436 m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i \u0111\u1ecba, Vi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng) nh\u1eadn \u0111\u1ecbnh, h\u1ea7u h\u1ebft ho\u1ea1t \u0111\u1ed9ng theo d\u1ea1ng di\u1ec5n \u0111\u00e0n, kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng so v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u01b0\u1edbc ngo\u00e0i c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng n\u1ed5i tr\u1ed9i, c\u1ea5u tr\u00fac phong ph\u00fa, giao di\u1ec7n thu h\u00fat, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 li\u00ean k\u1ebft c\u1ed9ng \u0111\u1ed3ng cao.
\nC\u0169ng b\u1edfi v\u1eady, r\u1ea5t \u00edt m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c qu\u00e1 m\u1ed9t n\u0103m.\u00a09 n\u0103m tr\u01b0\u1edbc, m\u1ea1ng x\u00e3 h\u1ed9i Go.vn ra \u0111\u1eddi k\u00e8m theo tuy\u00ean b\u1ed1 ch\u1eafc n\u1ecbch t\u1eeb l\u00e3nh \u0111\u1ea1o c\u1ee7a d\u1ef1 \u00e1n n\u00e0y l\u00e0: So\u00e1n ng\u00f4i Facebook sau 6 th\u00e1ng v\u1edbi 5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u0110\u01a1n v\u1ecb n\u00e0y c\u0169ng \u0111\u1eb7t\u00a0m\u1ee5c ti\u00eau chi\u1ebfm 40\u201350% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2015. Nh\u01b0ng\u00a0r\u1ed3i d\u1ef1 \u00e1n\u00a0mau ch\u00f3ng th\u1ea5t b\u1ea1i, chuy\u1ec3n th\u00e0nh m\u1ed9t trang tin t\u1ee9c t\u1ed5ng h\u1ee3p.\u00a0T\u01b0\u01a1ng t\u1ef1 Go.vn, c\u00f2n nhi\u1ec1u c\u00e1i t\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng ra m\u1eaft \u0111\u00ecnh \u0111\u00e1m nh\u01b0ng s\u1edbm “ch\u1ebft y\u1ec3u” nh\u01b0 Zingme, Tamtay.vn, Yume.vn…
\nCu\u1ed9c \u0111ua l\u00e0m m\u1ea1ng x\u00e3 h\u1ed9i
\nL\u00e0n s\u00f3ng l\u00e0m m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c th\u1ed5i b\u00f9ng kho\u1ea3ng m\u1ed9t n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, \u0111\u1eb7c bi\u1ec7t sau khi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd\u00a0b\u00e0y t\u1ecf tham v\u1ecdng v\u1ec1\u00a0m\u1ea1ng x\u00e3 h\u1ed9i “made in Vietnam” thay v\u00ec \u0111\u1ec3 th\u1ecb ph\u1ea7n r\u01a1i v\u00e0o tay Facebook. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ebfn n\u0103m 2022, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng ho\u1eb7c h\u01a1n s\u1ed1 t\u00e0i kho\u1ea3n Facebook t\u1ea1i Vi\u1ec7t Nam (60 tri\u1ec7u) v\u00e0 chi\u1ebfm 60-70% th\u1ecb ph\u1ea7n.\u00a0
\nT\u1eeb \u0111\u00e2y, cu\u1ed9c \u0111ua th\u00e0nh l\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam l\u1ea1i b\u01b0\u1edbc v\u00e0o m\u1ed9t ch\u1eb7ng m\u1edbi. C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi \u0111\u01b0\u1ee3c ra m\u1eaft t\u1eeb \u0111\u1ea7u n\u0103m \u0111i theo h\u01b0\u1edbng \u0111\u1ec1 cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng \u00edt k\u1ef3 v\u1ecdng nh\u01b0ng c\u0169ng \u0111\u1ed1i m\u1eb7t nhi\u1ec1u th\u00e1ch th\u1ee9c.<\/p>\n
Ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i: Lotus, Facebook, Gapo (t\u1eeb tr\u00e1i qua). \u1ea2nh: Anh T\u00fa.<\/p>\n
Th\u00e1ng 2\/2019, C\u00f4ng ty TNHH S\u1ea3n xu\u1ea5t v\u00e0 \u0110\u1ea7u t\u01b0 th\u01b0\u01a1ng m\u1ea1i Nh\u1eadt Vi\u1ec7t – doanh nghi\u1ec7p c\u00f3 ng\u00e0nh ngh\u1ec1 kinh doanh ch\u00ednh l\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 kim lo\u1ea1i ra m\u1eaft trang m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u00ean g\u1ecdi VietNamTa. Tuy nhi\u00ean, sau \u0111\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t nghi v\u1ea5n nh\u00e0 ph\u00e1t tri\u1ec3n “b\u00ea nguy\u00ean xi” giao di\u1ec7n c\u1ee7a Facebook, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm c\u0169ng nh\u01b0 b\u1ecb nghi ng\u1ea1i v\u1ec1 t\u00ednh b\u1ea3o m\u1eadt, x\u00e1c th\u1ef1c t\u00e0i kho\u1ea3n. H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111ang d\u00f9ng Facebook, bi\u1ebft \u0111\u1ebfn Twitter nh\u01b0ng ch\u1eb3ng m\u1ea5y ai ng\u1edd r\u1eb1ng, Vi\u1ec7t Nam c\u0169ng c\u00f3 436 m\u1ea1ng x\u00e3 h\u1ed9i “made in Vietnam’.\u00a0 V\u1ec1 436 m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i \u0111\u1ecba, Vi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng) nh\u1eadn \u0111\u1ecbnh, h\u1ea7u h\u1ebft ho\u1ea1t \u0111\u1ed9ng theo […]<\/p>\n","protected":false},"author":2,"featured_media":6306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-kinh-doanh"],"yoast_head":"\n
\nKh\u00f4ng l\u00e2u sau, \u0111\u1ea7u th\u00e1ng 6, m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean v\u1ec1 du l\u1ecbch Hahalolo c\u0169ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u k\u00e8m theo tuy\u00ean b\u1ed1 s\u1ebd \u0111\u1ea1t “2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng trong 5 n\u0103m t\u1edbi, \u0111\u1ed3ng th\u1eddi s\u1ebd ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n Nasdaq (M\u1ef9)” v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Facebook. Tuy nhi\u00ean, v\u1edbi c\u01a1 s\u1edf n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f2n s\u01a1 s\u00e0i, sao ch\u00e9p t\u00ednh n\u0103ng, g\u1eb7p l\u1ed7i khi \u0111\u0103ng nh\u1eadp, \u0111\u0103ng k\u00fd… n\u00ean m\u1ee5c ti\u00eau n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi e ng\u1ea1i v\u1ec1 t\u00ednh kh\u1ea3 thi.\u00a0
\nCh\u1ec9 m\u1ed9t th\u00e1ng sau, th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn th\u00eam m\u1ed9t t\u00ean tu\u1ed5i m\u1edbi l\u00e0 Gapo – m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eadn \u0111\u1ea7u t\u01b0 500 t\u1ef7 \u0111\u1ed3ng t\u1eeb Qu\u1ef9 \u0111\u1ea7u t\u01b0\u00a0G-Capital. B\u00ean c\u1ea1nh vi\u1ec7c t\u1eadp trung c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c, \u0111\u01a1n v\u1ecb ph\u00e1t tri\u1ec3n Gapo cho bi\u1ebft s\u1ebd chia s\u1ebb l\u1ee3i nhu\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ecbnh danh, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 kh\u00f4ng c\u1ea7n l\u00e0 m\u1ed9t KOL (ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u1ed9ng \u0111\u1ed3ng) hay ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.\u00a0Nh\u00e0 ph\u00e1t tri\u1ec3n c\u0169ng k\u1ef3 v\u1ecdng \u0111\u1ea1t 20 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2021.\u00a0Nh\u01b0ng ch\u1ec9\u00a0v\u00e0i gi\u1edd sau khi ra m\u1eaft, Gapo v\u01b0\u1edbng nhi\u1ec1u l\u1ed7i k\u1ef9 thu\u1eadt khi ng\u01b0\u1eddi d\u00f9ng m\u1edbi th\u1ef1c hi\u1ec7n thao t\u00e1c \u0111\u0103ng k\u00fd. Vi\u1ec7c trang m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y kh\u00f4ng ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n web c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf.
\nCu\u1ed9c \u0111ua tr\u1edf n\u00ean n\u00f3ng h\u01a1n khi m\u1ea1ng x\u00e3 h\u1ed9i Lotus \u0111\u01b0\u1ee3c VCCorp ra m\u1eaft v\u00e0o ng\u00e0y 16\/9 v\u00e0 b\u1eaft \u0111\u1ea7u ch\u1ea1y b\u1ea3n th\u1eed nghi\u1ec7m. Nh\u00e0 ph\u00e1t tri\u1ec3n tuy\u00ean b\u1ed1 \u0111\u1ea7u t\u01b0 1.200 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 theo \u0111u\u1ed5i d\u1ef1 \u00e1n n\u00e0y. Kh\u00f4ng ch\u1ec9 nh\u1eefng t\u00ean tu\u1ed5i m\u1edbi, \u1ee9ng d\u1ee5ng Mocha – m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Viettel\u00a0t\u1eeb cu\u1ed1i n\u0103m 2018 c\u0169ng n\u00e2ng c\u1ea5p tr\u1edf th\u00e0nh m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i d\u00e0nh cho gi\u1edbi tr\u1ebb.
\nC\u01a1 h\u1ed9i cho nh\u1eefng ‘tay ch\u01a1i’ b\u1ea3n \u0111\u1ecba
\nTrong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi Vi\u1ec7t r\u1ea5t “chu\u1ed9ng” m\u1ea1ng x\u00e3 h\u1ed9i, c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng nh\u1ecf. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, th\u1ed1ng k\u00ea h\u01a1n 60 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111ang c\u00f3 t\u00e0i kho\u1ea3n Facebook l\u1ea1i \u0111ang kh\u00f4ng \u1ee7ng h\u1ed9 h\u1ecd m\u00e0 tr\u1edf th\u00e0nh th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn.
\nChia s\u1ebb v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i Vi\u1ec7t Nam,\u00a0B\u1ed9 tr\u01b0\u1edfng B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng t\u1eebng cho r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n v\u1edbi Facebook.
\n\u00d4ng Tr\u1ea7n Anh D\u0169ng – CEO&Founder C\u00f4ng ty c\u1ed5 ph\u1ea7n MOG Vi\u1ec7t Nam cho r\u1eb1ng, n\u1ebfu m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Facebook th\u00ec h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 c\u1eeda, tr\u1eeb khi Ch\u00ednh ph\u1ee7 c\u00f3 m\u1ed9t s\u1ed1 ch\u00ednh s\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng “tay ch\u01a1i b\u1ea3n \u0111\u1ecba” v\u1edbi \u01b0u \u0111\u00e3i ri\u00eang \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.
\nTrong khi \u0111\u00f3, n\u1ebfu ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch th\u00ec chuy\u00ean gia n\u00e0y cho r\u1eb1ng, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam v\u1eabn c\u00f2n c\u01a1 h\u1ed9i. \u1ede n\u01b0\u1edbc ngo\u00e0i, nhi\u1ec1u n\u01a1i v\u1eabn t\u1ed3n t\u1ea1i nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng ph\u00e1t tri\u1ec3n nh\u01b0ng c\u1ea7n c\u00f3 \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang l\u1ee3i th\u1ebf c\u1ea1nh tranh.\u00a0
\n“T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb x\u00e1c \u0111\u1ecbnh ch\u1ecdn h\u01b0\u1edbng kh\u00e1c Facebook nh\u01b0ng v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng \u0111\u1ec3 tin r\u1eb1ng li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Twitter hay Snapchat hay kh\u00f4ng”, \u00f4ng D\u0169ng n\u00f3i.\u00a0
\nTheo \u00f4ng, nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi 2 v\u1ea5n \u0111\u1ec1 l\u1edbn l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u00e0i to\u00e1n doanh thu. \u1ede b\u00e0i to\u00e1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, trong b\u1ed1i c\u1ea3nh nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 n\u1edf r\u1ed9 v\u00e0 c\u00f3 th\u1ecb ph\u1ea7n r\u00f5 r\u1ec7t s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng. B\u1edfi theo \u00f4ng,\u00a0\u0111\u1eb7c t\u00ednh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng l\u00e0 n\u01a1i n\u00e0o \u0111\u00f4ng \u0111\u00fac th\u00ec d\u1ec5 thu h\u00fat ng\u01b0\u1eddi v\u00e0o h\u01a1n.
\n“M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0ng t\u00f4i kh\u00f4ng ch\u1eafc \u0111\u00e3 \u0111\u1ee7 h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng hay ch\u01b0a. B\u1edfi c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e1i ch\u1ee3, n\u1ebfu kh\u00f4ng c\u00f3 ng\u01b0\u1eddi v\u00e0o, ch\u1eb3ng bi\u1ebft mua b\u00e1n v\u1edbi ai th\u00ec ng\u01b0\u1eddi ta s\u1ebd s\u1edbm \u0111i ra m\u00e0 th\u00f4i”, \u00f4ng D\u0169ng n\u00f3i.\u00a0
\n\u0110\u1ed1i v\u1edbi b\u00e0i to\u00e1n \u0111\u1ea7u t\u01b0 v\u00e0 doanh thu, theo \u00f4ng D\u0169ng, vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 l\u00e0 lu\u00f4n \u0111\u1ed5i m\u1edbi, kh\u00f4ng d\u1eebng l\u1ea1i n\u00ean n\u1ebfu s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 kh\u00f4ng \u0111\u1ee7 l\u1edbn, m\u00f4 h\u00ecnh kh\u00f4ng \u0111\u1ee7 t\u1ed1t th\u00ec s\u1ebd “\u0111\u1ed1t” ti\u1ec1n r\u1ea5t nhanh. V\u00e0 khi \u0111\u00f3, tr\u00e0o l\u01b0u ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u1ea1i g\u1eb7p th\u1ef1c tr\u1ea1ng nh\u01b0 v\u00e0i n\u0103m tr\u01b0\u1edbc l\u00e0 “ch\u1ebft nh\u01b0 ng\u1ea3 r\u1ea1”.\u00a0
\nTrong khi \u0111\u00f3, m\u1ed9t chuy\u00ean gia gi\u1ea5u t\u00ean cho r\u1eb1ng, nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ra m\u1eaft trong th\u1eddi gian qua c\u1ee7a Vi\u1ec7t Nam \u0111a s\u1ed1 c\u00f2n ch\u01b0a m\u1edbi m\u1ebb, th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 l\u00e0 phi\u00ean b\u1ea3n “copy” c\u1ee7a nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn.
\nNguy\u1ec5n H\u00e0
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\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"