Shops and restaurants will offer an array of unique merchandise and food and beverages not available in any other location. This can entice “Star Wars” collectors, who may venture across the country and the world to visit these lands just for the exclusive collectibles.

Galaxy’s Edge’s first location in California opens in the third quarter, while the Florida location will open in the fiscal fourth quarter. Both lands are expected to drive massive foot traffic, ticket sales and food, beverage and merchandise sales.

Without Galaxy’s Edge, Disney’s theme parks and resorts took in more than $20 billion in revenue last year.

WATCH: Three experts break down Disney’s earnings



Source link