ONLINE MARKETING TRENDS
10 Sensory Beauty Innovations
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These sensory beauty innovations range from smart skincare pop-ups to slow luxury beauty shops. While SK-II’s Smart Store in Shanghai, China allows visitors to shop with the help of high-tech bracelets, the Atelier Beauté Chanel store in New York encourages guests to disconnect from their busy schedules and enjoy some leisurely shopping time.
Other standouts include the Shiseido Flagship in Tokyo which is home to responsive features like a smart consultation mirror and a next generation counter with personalized beauty formulas. Similarly, SK-II’s Tokyo store aims to create a unique dialogue among consumers while relying on artificial intelligence features to revolutionize “the process of choosing” products. The brand utilizes this intuitive tech to recommend specific products based on skin type, unique concerns and more.
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