20s-Inspired Rosé Wines

The Pale is a new rosé concept from winemaker Sacha Lichine that takes cues from the roaring parties of the 1920s, all while remaining fresh and relevant for drinkers today. The wine sets itself apart as a quirky and celebratory brand that stands out on shelves with a label that captures the essence of the “flamboyant soirée,” complete with peacocks, playing cards and joyful scenes of people mingling. True to its name, The Pale is said to be exceptionally pale pink in color and the packaging for the product emphasizes its lightness. The new wine concept was created during the pandemic and it offers hope for a post-lockdown world where people will be more eager than ever to socialize.


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