Blonde-Specific Haircare

The Bumble and bumble Bb.Illuminated Blonde collection is a new lineup of haircare products formulated to provide consumers with a specially formulated way to take care of their blonde tresses. The collection includes a shampoo and conditioner as well as a tone-enhancing leave-in that will work to neutralize brassy tones that can show up with the hair color. The products are all focused on providing intense hydration to keep hair looking silky and smooth.The Bumble and bumble Bb.Illuminated Blonde collection is being launched by the brand with the help of blonde artists Kim Petras and Rileyy Lanez that will include collaboration on a campaign focused on encouraging self-expression. The products are being launched by the brand at its flagship salons in New York City as well as online and at retailers such as Sephora, Nordstrom, Ulta Beauty, Bloomingdale’s and Bluemercury.


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