Those who pass through King’s Cross station in London will be treated to the aromatic experience of crisp cucumbers and delicate roses, thanks to a sensory advertising campaign from Hendrick’s Gin that involves scented posters. The summer campaign involved the installation of a floor and tunnel wrap along various public transportation lines to the ticketing hall, which fully immerses commuters in the brand’s whimsical visual world and the scents of the key ingredients in the brand’s alcohol product.

With the artful and aromatic campaign, Hendrick’s Gin is inviting people to momentarily “escape the conventional and embrace the delectable” and uses panels to point people in the direction where they can find the nearest bar to enjoy a Hendrick’s Gin and tonic.

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