Brand Ambassador Agreements

Dick’s Sporting Goods is now leveraging high-profile brand ambassadors in an effort to promote its private label products, the new ambassadors will include Stephen tWitch and Allison Boss. Both of the ambassadors will have a long-term relationship with the retailer and will promote the private label products associated with the Dick’s Sporting Goods DSG family athleisure brand. The new brand ambassadors are a celebrity dance couple and also launched a TikTok dance challenge to mark International Dance Day. “Stephen and Allison embody everything DSG is all about,” said Ed Plummer, a Senior Vice President and ChiefMarketing Officer at Dick’s Sporting Goods. “Just like DSG, they both actively live life to its fullest and support inclusivity for all athletes, no matter their size, skill, age or budget. We’re excited to partner with the Bosses and look forward to all of the fun things we have planned together.”Image Credit: Dick’s Sporting Goods


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