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Brand-Backed Pandemic Raffles

Brand-Backed Pandemic Raffles

ONLINE MARKETING TRENDS

Brand-Backed Pandemic Raffles

Caroline Hirons launched a Summer Raffle through the Beauty Backed Trust fundraising initiative, which began last year. The funds collected from the raffle will be used for the Beauty Backed Grant Programme, which launches in September. UK aesthetician and author Caroline Hirons began the Summer Raffle to raise money for those in the beauty industry that have been financially affected by the COVID-19 pandemic. Funds will also be used to provide mentoring support to those in the industry. The raffle prizes include 50 Scamp and Dude goody bags and give ‘Golden Ticket’ experiences. The Golden Tickets include personal skincare consultations with Hirons and skin specialist Dija Ayodele. It also includes a makeup masterclass with Lisa Potter-Dixon, a blow-dry masterclass with Errol Douglas, and a fake tan masterclass with Jules Von Hep.Image Credit: Cosmetics Business


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