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Branded Cookie Loungewear

Branded Cookie Loungewear

ONLINE MARKETING TRENDS

Branded Cookie Loungewear

Lotus Biscoff collaborated with Japanese luxury loungewear brand Gelato Pique to delight fans with more than just cookie butter and other sweet treats. In the range of sweaters, cardigans, t-shirts, socks and other cozy items created by the two brands, there are several designs that are patterned to mimic the edges of the snacks.The collection recently launched in sizes for men and women and it gives fans in Japan the chance to outfit themselves with cozy items for comfortably lounging at home. At a time when people are investing in loungewear for extended periods of time at home, a number of food brands are releasing their own designs to keep people outfitted in everything from slippers to sweats and cardigans.


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