Branded-Couch Giveaway Contests

Velveeta is running a Twitter contest in Florida that ended on December 16, where two Miami Dolphins fans were selected to win a queso-themed couch as a prize.The queso-themed couch was scheduled to be installed on December 20, and has a number of custom features. Some of the features include a dip warmer, that can keep Velveeta products at the ideal temperature, a compartment for snack storage, lava lamps, LED lights, and pillows with pictures of nachos. Velveeta is a Kraft Heinz brand and the contest was created to provide Miami Dolphins fans with an improved game-day experience, as in-person attendance options are limited due to COVID-19. The campaign is part of increased marketing efforts, as Kraft Heinz experiences an increase in sales during the pandemic.Image Credit: The Kraft Heinz Company


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