ONLINE MARKETING TRENDS
Branded Mountainous Eco-Cabins : On Mountain Hut
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To reach the “temporary minimalist eco-cabin,” one needs to embark on a two-hour hike “across technical alpine terrain.” This can be identified as a subtle, experiential marketing approach that also benefits the individual’s mindset through exercise and a wholesome experience of a mesmerizing outdoor landscape.
In addition, the trek to the ‘On Mountain Hut’ provides the brand with an opportunity to showcase its brand-new Cloudrock Waterproof hiking boot which is identified as being 35% lighter than its competitors on the market.
Photo Credits: Gregory Han, Anne Lutz, Thomas Stöckli
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