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Breakfast Product Rebrandings

Breakfast Product Rebrandings

ONLINE MARKETING TRENDS

Breakfast Product Rebrandings

The Pearl Milling Company has been announced by PepsiCo as the new name for its Aunt Jemima range of products in a move that will see it shift away from the original branding. The lineup of Pearl Milling Company branded products include pancake mixes as well as syrups, grits, flour and cornmeal which will start showing up on store shelves in June 2021. The new brand name will still see the familiar color scheme being used, which will make the products easily recognizable for consumers when shopping.The Pearl Milling Company branding comes on the heels of the brand’s previous announcement that it was moving to change the name in a bid to shift away from the problematic archetype that the Aunt Jemima character was based on.Image Credit: PepsiCo


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