Cancer Awareness Swimwear Campaigns : Melanoma Summer Collection

Spanish insurance company Generali Group recently debuted its ‘Melanoma Summer Collection’ that highlights the potential dangers of the sun and its link to skin cancer. Early detection of Melanoma can increase survival rates from 10% to 80% and the campaign hopes to prevent cancer from even starting by raising awareness of the dangers of sun exposure.

The red and white swimwear collection is available for both men and women, but rather than be adorned with white polka dots, the bathing suits have realistic depictions of Melanoma shapes. The shapes were designed in collaboration with the Spanish Medical Oncology Society and the bathing suits’ tags include early detection guidelines. The unique bathing suits allow wearers to compare their moles to the Melanoma Summer Collection and the brand hopes it serves as a reminder on the importance of suncare.