ONLINE MARKETING TRENDS
Candle-Branded Earth Donations
Siblings, the eco-friendly DIY candle company, recently announced it will be a part of the 1% for the planet initiative. On Earth Day (April 22), the brand will be donating 20% of all sales to 1% of the planet, an organization that helps fund diverse environmental organizations.Siblings created DIY candle kits to tackle throwaway culture. By using eco-friendly materials and encouraging the reuse of your favorite vessels and containers, Siblings is a great sustainable and chic candle. To create your own candle at home, simply microwave the bag to melt the wax, then pour it into one of your favorite containers. After, add in the wick. Consumers can shop the entire Siblings candle kit range online, with each candle set retailing for under $30.Image Credit: Siblings
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