ONLINE MARKETING TRENDS
Canned Italian Cold Cappuccinos : Lavazza Iced Cappuccino
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The Lavazza Iced Cappuccino was Made in Partnership with PepsiCo
Speaking on the new partnership between Lavazza and PepsiCo, Chief Marketing Officer of Lavazza Group Sergio Cravero said, “We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”
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