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Caribbean Watermelon Liqueurs

Caribbean Watermelon Liqueurs

ONLINE MARKETING TRENDS

Caribbean Watermelon Liqueurs

The Malibu Watermelon rum liqueur is one of the latest products from the brand that will provide consumers with a way to prepare fresh cocktails that are fruity and flavorful from the comfort of home.The product is made with the brand’s signature Caribbean rum along with watermelon in the mix to make it ideal for a wide range of recipes. The product has a 21% ABV and will be launching in the US at a price point of $19.99 per 750ml bottle as well as a 1.75-liter bottle for $25.99.The Malibu Watermelon rum liqueur aims to tap into consumer preferences for watermelon-flavored products as it continues to be quite popular and is expected to gain more marketshare this summer.


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