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Celebratory Voguing Ads : lifes a ball

Celebratory Voguing Ads : lifes a ball

ONLINE MARKETING TRENDS

Celebratory Voguing Ads : lifes a ball

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Trans Women of Color Star in Equinox’s Life’s a Ball Campaign

Brands are eager to show support of the LGBTQ+ community during pride month, but Equinox’s Life’s a Ball campaign aims to take this support one step further, by reminding consumers of the roots of the pride movement through featuring and supporting trans women of color.

The exciting ad spot stars some of the top talent from New York City’s vogue ballroom scene including Veronica Miyake Mugler, Chyna Prodigy, Asia Balenciaga, Tamiyah Miyake Mugler, Sinia Alaia, Leiomy Maldonado and Tati Finesse. The energetic video is complete with duck walks, hair whips, spins and more.

The video was designed to accompany the announcement that Equinox is partnering with House Lives Matter, an organization that focuses on New York’s House Ballroom Community.

Image credit: Equinox

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