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Celebrity-Inspired Candy Filters

Celebrity-Inspired Candy Filters

ONLINE MARKETING TRENDS

Celebrity-Inspired Candy Filters

buenobot by Kinder Bueno is a celebrity-inspired Instagram filter created by Current Studios in partnership with Publicis and filmmaker Cole Walliser. Inspired by perfectly captured red carpet moments, the unique filter was created to help fans give themselves the star treatment while they savor and share their experience with the decadent treat.The special filter can be found on the @KinderBuenoUS Instagram account and it includes branded glitter sparkles that are activated with a tilt of the head and sparkles that show up with a smile. The social media filter is all about getting fans to celebrate those “Life Gets Bueno” moments in a sweet way and sharing them with the #MyBuenoMoment tag.The filter is perfect for enjoying with the compact Kinder Bueno Mini treats, which are poppable and shareable.


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