At a time when interest in spiked seltzers only continues to grow, Truly Hard Seltzer is on a mission to get consumers to reach for its products instead of beer, wine and spirits. In doing so, the brand released a series of five 15-second ads starring Keegan-Michael Key that show how people can put these other alcohol products to good use. In a spot titled BBQ, Keegan-Michael Key is shown dousing the backyard barbecue in whiskey before setting the grill alight with a match.

Truly Hard Seltzer sets itself apart as a refreshing alternative to beer, wine and cocktails that boasts just 100 calories, a single gram of sugar and 5% ABV. The brand’s product portfolio includes 13 styles, including a range of berry, tropical and citrus flavors.

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