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Confectionary-Informed Health Tablets

Confectionary-Informed Health Tablets

ONLINE MARKETING TRENDS

Confectionary-Informed Health Tablets

Lutein has become increasingly popular among wellness consumers for its eye-protection qualities and Shinning Day is a brand offering creative and “eye catching” designs to its packaging. Taking inspiration from confection, the sweetened lutein health tablets are aiming to enter the market as “eye-care candy.” The Shinning Day sweetened lutein health tablets are beautifully packaged in a white aluminum tin with blueberry and bee drawings adorned in purple. As a striking center piece, the tin boasts a shining eye in the same muted purple colorway, drawing focus on the product’s connection to eye health. Lastly, the package boasts further information about the product in a navy blue box with white characters, creating a balanced aesthetic.Image Credit: Shinning Day


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