Connective Frontline Worker Ads

Cox Communications pays homage to nurses in its latest ad spot dubbed ‘Full of Love.’ Nurses are among the hardest worked frontline workers. With long hours spent on their feet, followed by isolation, many haven’t seen their friends and family since the start of the pandemic. Cox Communications reconnects nurses with their loved ones in this charming ad spot, in which the company provided home cooked meals for the healthcare workers and their families. The ad shares harrowing scenes that are common in hospitals as the pandemic continues, including nurses bandaging their face to cover cuts left from masks, while others climb into fullbody hazmat suits to go care for a sick patient. In the ad, Cox delivered the nurses meals cooked by their own mothers, connecting the pair over video.Image Credit: Cox Communications


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